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Improving Social Media Outlets for Government

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  • An online community connecting nearly 50,000 government innovators from federal, state, and local government.Professional services that help government employees advance their skills, knowledge and career.Informative and educational training opportunities to enhance the governments shared knowledge. Events designed to empower government with the right tools, thinking and motivation.
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    • 1. Improving Social Media Outletsfor GovernmentPat FiorenzaResearch Analyst
    • 2. Social Media in the Public Sector by the Numbers Agency Adoption of Federal Agencies started using Social Media within the last 2+ years. of Federal Agencies have started using Social Media within the last year.Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
    • 3. Social Media in the Public Sector by the Numbers:Agency Access to Social Media Channels 2010: 55% of respondents said their agencies were blocking access to Social Media channels 2011: 19% of respondents said their agencies were blocking access to Social Media channels
    • 4. Social Media in the Public Sector by the Numbers 26% Federal Social Media 18% No Increase Change Significa Consumption over next 12-18 ntly months 56% Increase Slightly
    • 5. Top 5 Federal Uses of Social Media Communicate with Informed Decision Citizens and Other Internal Collaboration Making Agencies Marketing and Research/Information Promotion Gathering Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media- in-the-public-sector-2011.html
    • 6. Top 5 Federal Benefits of Using Social Media Increased Information AgencyEducation of the Access Promotion Public Cost Savings and Increase Other Collaboration Efficiencies Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/soc ial-media-in-the-public-sector-2011.html
    • 7. Social Media Challenges• ROI• Management• Culture Change & Innovation• Crafting Policy• Legal• Becoming Current + Staying Current
    • 8. Social Media Challenges - ROI• What are we trying to quantify?• What impact are we measuring?• Who is our core audience?• How does this ROI fit into our agency mission?• What do I do with all this data? Where can I find knowledge?
    • 9. 10 Steps to Understanding How to FindYour Social Media ROI1. Define Scope – Why are we doing this?2. How will you define success? – Think Traditionally3. Consider how you can design your evaluation4. Collect Data5. Show Impact and Quick Wins6. Analyze7. Share8. Feedback from Stakeholders9. Share Your Success, Learn from Experiences10. Improve and Repeat
    • 10. Social Media Challenges - Mgmt• Who Should Posting?• How Often?• How do we staff for social media?
    • 11. 5 Social Media Strategies - Mgmt1. Test Out New Methods2. Collect Data3. Don’t Be Afraid4. Think Outside the Box5. Leverage Resources for Content Creation
    • 12. Social Media Challenges - Culture• How can I work to be an innovator?• How do I cut through the red tape?• Why are there cultural roadblocks?• What can I do to be a champion in my agency?
    • 13. 5 Social Media Strategies - Culture1. Think Traditional2. Navigate Organizational Culture3. Balance Interests4. Provide Clear, Concise and Mission-Driven Impacts5. Always Share and Show Success
    • 14. Social Media Challenges – BeingCurrent• New tools emerging every day• How do I get up to speed with latest tech and still be a leader in social media?
    • 15. 5 Social Media Strategies – BeingCurrent1. Collaborate with Colleagues2. Share Resources3. Learn Lessons from Private Sector4. Teach Private Sector Lessons5. Grow Your Network
    • 16. Where are we now with socialmedia?• In the “So What” Phase• Struggle to define what engagement actually means• Sharing and collaborating with resources• Transparency• Digital Divide• Broader acceptance that government does not have all the answers, needs to collaborate across sectors for solutions.
    • 17. Where Social Media is Heading..1. Closely Tied to Government Core Services2. Wider Acceptance3. Increasing Use For Emergency Management4. Data Driven Decisions5. Mobility6. More Devices = More Data
    • 18. GovLoop StoryQuick history and overview ofGovLoop – Knowledge networkfor government
    • 19. GovLoop’s PurposeIndicate a Problem – Millions of governmentemployees working on similar issues without anoutlet to communicate. Without communicatingwith one another a gap in knowledge was created.Provide a SolutionGovLoop creates aknowledge network toconnect, engage andtrain governmentemployees.
    • 20. All Kinds of Involvement • Blogs • Groups • Discussions • Forums • Resources • Daily Newsletter • GovLoop Insights • Job Postings • Leaders in Government • Events • Trainings • Data
    • 21. COMMUNITY SERVICE 4 Pillars of GovLoop TRAINING EVENTS
    • 22. 4 Pillars of GovLoop: Services Professional services that help government employees advance their skills, knowledge and career.
    • 23. 4 Pillars of GovLoop: Training Informative and educational training opportunities to enhance the governments shared knowledge.
    • 24. 4 Pillars of GovLoop: Events Events designed to empower government with the right tools, thinking and motivation. Networking Conference Roundtables
    • 25. Next Generation of Government Summit• 2012 marks the 3rd consecutive year• 87% of the 500 person audience were government employees• 43 different department’s or states were represented You guys rock…that really was an awesome• Attendee Feedback: conference. I was so encouraged by all the energy, young talent and Your hard work in hosting the Next Generation of thought leadership. Government Summit, finding so many speakers who - Jonathan B. are walking their talk, and creating a "family" atmosphere is already paying off for my organization. - Emily S.
    • 26. Community: Member OverviewTop 10 Agencies on GovLoop Federal Government1. Dept. of Defense2. Dept. of Health & Human Services 12.48% State Government3. Dept. of Agriculture4. Dept. of Veterans Affairs 9.18% Local Government5. Dept. of Homeland Security6. General Services Admin. 14.83% 50.37 %7. Dept. of Commerce Industry/Gov’t8. Environmental Protection Agency Contractors9. Dept. of Transportation 13.14 % Other (i.e. non-10. Dept. of Labor profit, academia & International Gov’t)Top 3 Purchase Areas:Technology (HW, SW, Services)HR/Training Solutions Average Age:Consulting Services
    • 27. Contact Information• Pat Fiorenza• Email: pat@govloop.com• Twitter: @pjfiorenza

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