Why I Hate Facebook Or what social network shall we use today? A presentation by Peter Fleck

Agenda Mingle Present Discussion Small groups Report & Discuss

Mingle

Present

Discussion

Small groups

Report & Discuss

Goals & Objectives Intro social web tools Discuss collaborating Discuss marketing Raise questions! Open your minds Learn cool words like "twoosh" and "tweet” Find out why Peter hates Facebook

Intro social web tools

Discuss collaborating

Discuss marketing

Raise questions!

Open your minds

Learn cool words like "twoosh" and "tweet”

Find out why Peter hates Facebook

Social network universe

Social Networks Construct a public or semi-public profile within a bounded system Articulate a list of other users with whom you share a connection View and traverse your list of connections and those made by others within the system Share stuff Danah Boyd http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html(1)

Construct a public or semi-public profile within a bounded system

Articulate a list of other users with whom you share a connection

View and traverse your list of connections and those made by others within the system

Share stuff

What can I do? Find long-lost high school friends Make new friends Find work Collaborate Market Connect by sharing

Find long-lost high school friends

Make new friends

Find work

Collaborate

Market

Connect by sharing

It’s still a frontier

Work culture Is your work culture social media friendly?

Is your work culture social media friendly?

How private & sensitive is your data?

facebook facebook 60,000,000 active users

60,000,000 active users

(My) problems with FaceBook Invites Clunky, non-intuitive interface Slow Irritating applications Advertising

Invites

Clunky, non-intuitive interface

Slow

Irritating applications

Advertising

Facebook applications

IT’S A SILO Facebook doesn’t share well

Facebook doesn’t share well

Ning

ning Blog Photos Forum Groups Premium service

Blog

Photos

Forum

Groups

Premium service

Google Docs Maps Gmail Reader All of them have a social and collaborative aspect

Docs

Maps

Gmail

Reader

All of them have a social and collaborative aspect

Google OpenSocial Apache 2.0 license opensocial.org will hold the license (nonprofit) Build once and use across compatible web sites MySpace, NY Times, Nike, LinkedIn, PayPal, Ning, Facebook NOT!

Apache 2.0 license

opensocial.org will hold the license (nonprofit)

Build once and use across compatible web sites

MySpace, NY Times, Nike, LinkedIn, PayPal, Ning,

Facebook NOT!

Twitter What has your attention? 140 character limit Access via web, cell, instant messaging, custom clients or widgets API

What has your attention?

140 character limit

Access via web, cell, instant messaging, custom clients or widgets

API

Using Twitter Coordinate activities on the ground (demonstrations, protests) Provide status reports to a closed group Tell me what is interesting on the Web Announce blog posts and podcasts (careful!) Aggregate and publish links from many sources

Coordinate activities on the ground (demonstrations, protests)

Provide status reports to a closed group

Tell me what is interesting on the Web

Announce blog posts and podcasts (careful!)

Aggregate and publish links from many sources

Twitter widgets

Twitter LAFD

RSS

Video tweeting: seesmic

Friendfeed

Thank you! Peter Fleck [email_address] Links to the handout at pfhyper.com

Peter Fleck

[email_address]

Links to the handout at pfhyper.com

Questions & Discussion

Questions Your group must make a recommendation on whether your organization uses social networking or not. What is your decision? What social media tool looks most interesting to you today? How can you leverage the tool for the benefit of your organization?

Your group must make a recommendation on whether your organization uses social networking or not. What is your decision?

What social media tool looks most interesting to you today?

How can you leverage the tool for the benefit of your organization?