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Slide 1: Why I Hate Facebook Or what social network shall we use today? A presentation by Peter Fleck

Slide 2: Agenda  Mingle  Present  Discussion  Small groups  Report & Discuss

Slide 3: Goals & Objectives  Intro social web tools  Discuss collaborating  Discuss marketing  Raise questions!  Open your minds  Learn cool words like "twoosh" and "tweet”  Find out why Peter hates Facebook

Slide 4: Social network universe

Slide 5: Social Networks  Construct a public or semi-public profile within a bounded system  Articulate a list of other users with whom you share a connection  View and traverse your list of connections and those made by others within the system  Share stuff Danah Boyd http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html(1)

Slide 6: What can I do?  Find long-lost high school friends  Make new friends  Find work  Collaborate  Market  Connect by sharing

Slide 7: It’s still a frontier

Slide 8: Work culture  Is your work culture social media friendly?

Slide 9: How private & sensitive is your data?

Slide 10: facebook facebook 60,000,000 active users

Slide 11: (My) problems with FaceBook  Invites  Clunky, non-intuitive interface  Slow  Irritating applications  Advertising

Slide 12: Facebook applications

Slide 13: IT’S A SILO  Facebook doesn’t share well

Slide 14: Ning

Slide 15: ning  Blog  Photos  Forum  Groups  Premium service

Slide 16: Google  Docs  Maps  Gmail  Reader  All of them have a social and collaborative aspect

Slide 17: Google OpenSocial  Apache 2.0 license  opensocial.org will hold the license (nonprofit)  Build once and use across compatible web sites  MySpace, NY Times, Nike, LinkedIn, PayPal, Ning,  Facebook NOT!

Slide 18: Twitter  What has your attention?  140 character limit  Access via web, cell, instant messaging, custom clients or widgets  API

Slide 19: Using Twitter  Coordinate activities on the ground (demonstrations, protests)  Provide status reports to a closed group  Tell me what is interesting on the Web  Announce blog posts and podcasts (careful!)  Aggregate and publish links from many sources

Slide 20: Twitter widgets

Slide 21: Twitter LAFD

Slide 22: RSS

Slide 23: Video tweeting: seesmic

Slide 24: Friendfeed

Slide 25: Thank you!  Peter Fleck  pfhyper@gmail.com  Links to the handout at pfhyper.com

Slide 26: Questions & Discussion

Slide 27: Questions  Your group must make a recommendation on whether your organization uses social networking or not. What is your decision?  What social media tool looks most interesting to you today?  How can you leverage the tool for the benefit of your organization?