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Mobile social networking
phenomenon



Per-Fredrik Hagermark
co-founder
humans are
         SOCIAL




                        viable
                      BUSINESS
                       MODELS...
party over?
Humans are social by nature!
Mobile is the largest
communication platform in
       the world!
> 2 billion users
Penetration of population (%)

                      12
         computer

Global

                                34
    ...
5 billion reasons
1-4 % of all mobile users
So
what?!
2006 digital media revenue
                             (USD ‘000)
4.000



3.000



2.000



1.000



   0
        iTunes...
Mobile
Content
                    operator
Provider
                     portal
           0.50 $              1$
Off-Portal

Content
Provider
                        Mobile
                                    1$
                       ...
Off-Portal

 Content
 Provider
                  Mobile
                 operator
      $
                  portal
   Ad
 ...
testimonials
   “great game! can’t stop using it”
           “I NEED MORE”
    “Thanks! I met my partner in
              ...
Horrible user interface!
Moment of
inspiration
Be whoever
you want to be
Younique
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
Cambridge 10 March 2008
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Cambridge 10 March 2008

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Presentation given in March 2008. Hence some numbers are out of date today (Feb 2009). I present with visuals to support my points rather than printing my handouts on slides. Therefore you'll need the handout as well to get more out of this. You find the handout here on slideshare as well.

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Transcript of "Cambridge 10 March 2008"

  1. 1. Mobile social networking phenomenon Per-Fredrik Hagermark co-founder
  2. 2. humans are SOCIAL viable BUSINESS MODELS moment of INSPIRATION
  3. 3. party over?
  4. 4. Humans are social by nature!
  5. 5. Mobile is the largest communication platform in the world!
  6. 6. > 2 billion users
  7. 7. Penetration of population (%) 12 computer Global 34 mobile 45 computer Europe 99 mobile 0 25 50 75 100
  8. 8. 5 billion reasons
  9. 9. 1-4 % of all mobile users
  10. 10. So what?!
  11. 11. 2006 digital media revenue (USD ‘000) 4.000 3.000 2.000 1.000 0 iTunes TV interactivity Net gambling Net adult MoSo
  12. 12. Mobile Content operator Provider portal 0.50 $ 1$
  13. 13. Off-Portal Content Provider Mobile 1$ operator 0.70 $ PSMS 0.80 $ Gateway
  14. 14. Off-Portal Content Provider Mobile operator $ portal Ad Network Clicking on ads $ Advertisers
  15. 15. testimonials “great game! can’t stop using it” “I NEED MORE” “Thanks! I met my partner in Lifestylers” “Keep up the good work!” “great way to meet new people from all over the world”
  16. 16. Horrible user interface!
  17. 17. Moment of inspiration
  18. 18. Be whoever you want to be
  19. 19. Younique
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