Your SlideShare is downloading. ×
Advertising options on social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Advertising options on social media

219
views

Published on

Information Culture Week 10: Social Media

Information Culture Week 10: Social Media


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
219
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Advertising Options on Facebook
  • 2. Benefits of Advertising on Facebook• People who “Like” your page spend an average of 2x more than customers who are not connected with your company on social media• Advertising on Facebook is effective and inexpensive• Easily reach your target audience – Facebook’s ad manager tool lets you target by age, location, industry, workplace, interests and more. – Choose to show your ads to fans only or potential fans only• Use Facebook’s ad manager tools to adjust reach and frequency for your budget
  • 3. Ad Options– Standard Facebook ad • Consists of a simple title, photo and text • Promote your page or specific posts within your page • Choose your target audience, reach, and frequency • Measure your ad’s performance • Appears along the side of the newsfeed or next to a friend’s photo– Promoted Posts • Pay to ensure that your company’s post will appear near the top of your fan’s news feed • http://socialfresh.com/facebook- promoted-posts-go-live/
  • 4. Examples Photo adsNewsfeed Ads
  • 5. Results https://www.facebook.com/business/success Downsides• Facebook has started to offer Promoted Posts to some every day users causing confusion and fear that they will soon have to pay for their status updates to be seen.• Businesses feel that if they do not pay for a post, their post may not show up in their fans’ newsfeed at all.• Has Facebook become too cluttered with ads which could drive users away, or do users welcome them?
  • 6. Resources• Gray, Lauren. Facebook Launches Promoted Posts, Pay As Little As $5 For More Fans To See Page Content, SocialFresh. May 23, 2012• MacDonald, Jennifer. How to Get Results with Facebook Ads, SpinSucks. Sept 13, 2012• Seagall, Laurie. Facebook wants you to pay $7 to promote your posts, CNNMoney. Oct 3, 2012• Tough Mudder: Increase global sales and brand awareness, Facebook For Business