Connecting With International Youth Fasano 6.1.09 (Ss)
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Connecting with International Youth via Social Media Marketing...

Connecting with International Youth via Social Media Marketing

* A look into Latin America, Pacific, Europe and the U.S.
* Mega-platforms vs. regional platforms: What worked for U.S. brands that made the leap internationally
* Factors that make planning for social media marketing different internationally vs. domestically

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Connecting With International Youth Fasano 6.1.09 (Ss) Presentation Transcript

  • 1. Connecting with International Youth via Social Media Marketing Peter Fasano, mass+logic Monday, June 1
  • 2. Does One Size Fit All?
    • Social Media Platforms
      • Global vs. Regional
    • Getting to know your audience
      • Aligning to your consumer attributes
    • Preparing for your virtual trip abroad
      • Brands that made the leap
  • 3. Social Media Platforms
    • Global Leaders
    • Regional Leaders
    • Where do you fit?
  • 4. Social Media Platforms MySpace, Facebook Habbo, Bebo, Hi5, fotolog, Friendster
  • 5. Getting to know your audience
    • Aligning to social behaviors
    • Attention to consumer profile attributes
    • Where to look for the answers?
  • 6. Aligning to Social Behaviors
    • How is the different than demographics?
    • How does this relate to technographics?
  • 7. Attention to consumer profile attributes
    • Where to look for the answers?
    • What are you learning from your CRM?
    • What are you learning from your current social media presence?
    • What do you want to know about those you do not engage with yet?
  • 8. Attention to consumer profile attributes
    • Where to look for the answers?
    • What are you learning from your CRM?
    • What are you learning from your current social media presence?
    • What do you want to know about those you do not engage with yet?
    • A Facebook Barbie Community
    • Analysis by Unbound Technologies
  • 9. Attention to consumer profile attributes
    • Where to look for the answers?
    • What are you learning from your CRM?
    • What are you learning from your current social media presence?
    • What do you want to know about those you do not engage with yet?
    • A Facebook Barbie Community:
    • Favorite Bands
  • 10. Attention to consumer profile attributes
    • Where to look for the answers?
    • What are you learning from your CRM?
    • What are you learning from your current social media presence?
    • What do you want to know about those you do not engage with yet?
    • A Facebook Barbie Community:
    • Favorite Sites
  • 11. Preparing for your virtual trip abroad
    • Brands that made the leap
    • Where did they land?
    • Are you ready for the trip?
  • 12. Global Brand: Adidas
    • Where did they land?
    • Facebook
    • Localizing
    • Messaging
    • Connect in real world
  • 13. Global Brand: Adidas
    • Where did they land?
    • Facebook
    • Localizing
    • Messaging
    • Connect in real world
    • A Global Facebook Community:
    • Adidas Originals
  • 14. Global Brand: Adidas
    • Where did they land?
    • Facebook
    • Localizing
    • Messaging
    • Connect in real world
    • A Global Facebook Community:
    • Localized Messaging
  • 15. US Brand: American Apparel
    • Where did they land?
    • Distributed
    • Turn over brand to consumers
    • Interact via photo sharing
    • Embraces conversational marketing
  • 16. US Brand: American Apparel
    • Where did they land?
    • Distributed
    • Turn over brand to consumers
    • Interact via photo sharing
    • Embraces conversational marketing
    Consumer photo collection: Fotolog: Spain
  • 17. US Brand: American Apparel
    • Where did they land?
    • Distributed
    • Turn over brand to consumers
    • Interact via photo sharing
    • Embraces conversational marketing
    Consumer is the brand in their ads. Engagement via advertorial blog
  • 18. Resources for readiness
    • Thank you for your interest!
    • Please visit www.mass-logic.com/mashup for more reference information and links