BizWorld Week 2
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BizWorld Week 2

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BizWorld Week 2 BizWorld Week 2 Presentation Transcript

  • BizWorld Ben Franklin Intermediate School Week 2 – Tuesday, March 2nd Spring 2010 Production and Presentation by Mr. Tong and Mr. Limon Ben Franklin Intermediate School 1 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Review What is a Business? Review • A business is a sole proprietor, partnership, or corporation that creates and sells a product or service. New Topics • Examples of a business Product Services Performance Lemonade Stand Haircut Parlor Candy Store Auto Repair Shop Apple Ebay Genentech Morgan Stanley • A business can sell a product, defined as something produced by humans or machines or produced by a natural process Products are tangible process. tangible. • A business can also sell a service, defined as work done for others as an occupation or a business. Services are not tangible. Ben Franklin Intermediate School 2 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Review The Profit Equation Review • PROFIT = Revenue - Expenses • Revenue i th money a company receives f R is the i from selling a product or lli d t New Topics service. − For example, Delrich’s Shoe Factory sells the “Nike Zoom Kobe V” for Performance $100. Vincent pays Delrich $100 in credit for the shoe so he can wear it to school tomorrow, and Delrich recognizes the $100 as revenue. • Expense is the cost associated with operating a business. − For example, Kenesha’s Forever 16 sells dresses. She hires Juan, Sabrina and Patricia to make the dresses and pays each one $10 per S hour. She also has to pay Marvin for the fabric in order to make the dress and Mr. Limon for the space where she sells the dresses. − Salary is the money paid to someone for the work they do. − Rent is the money paid to use or occupy a space. Ben Franklin Intermediate School 3 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Review The Profit Equation (Cont’d) Review • To profit, a business must sell a product or service for more than it costs to produce. If NOT, the result can be a loss. A loss occurs when expenses New Topics exceed revenue. • Delrich Shoe Factory (February 2010) Performance − Revenue − Price: $100 for each “Kobe Zoom V” − Quantity: 10 “Kobe Zoom V” shoes − Revenue = Price x Qua t ty = $100 x 10 = $ ,000 e e ue ce Quantity $ 00 0 $1,000 − Expenses − Salary: Joseph demands $10 per hour for 20 hours = $200 − Rent: Mr. Limon s classroom = $1 per day (28 days in Feb) = $28 Mr Limon’s − Raw Materials: Rubber costs $2 per shoe, produced 20 shoes = $40 − Expenses = Salary + Rent + Raw Materials = $200 + $28 + 40 = $268 • Profit = Revenue – Expenses = $1,000 - $268 = $732 $1 000 Ben Franklin Intermediate School 4 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Review Company of the Week Review • Tesla Motors, Inc. T l M t I New Topics • Private Company (Founded in 2003) Performance • Headquarters – Palo Alto, CA • CEO – Elon Musk (Age 38) • Design, manufacture and sells high- performance fully electric vehicles and ad a ced e ect c e c e powertrain advanced electric vehicle po e t a components. • First and only company to commercially produce a federally-compliant highway- capable electric vehicle, the Tesla vehicle Roadster. • The Tesla Roadster can accelerate from zero to 60 MPH in 3.9 seconds, but produces zero tailpipe emissions. Ben Franklin Intermediate School 5 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Review Company of the Week (Cont’d) Review • Company Fi C Financials i l New Topics ($ in 000s) Performance 2008 2009 (9 mos) Revenue $14,742 $93,358 Cost of Sales 15,883 85,604 Gross Profit (1,141) 7,754 Gross Margin N.M. 8.3% R&D 53,714 11,139 SG&A 23,649 25,587 Total Operating Expenses 77,363 77 363 36,726 36 726 Net Income (82,782) (31,498) Net Income as % of Revenue N.M. N.M. Ben Franklin Intermediate School 6 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics The Entrepreneurial Cycle Review New Topics Performance Ben Franklin Intermediate School 7 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics The Entrepreneurial Cycle (Cont’d) Review • There are four major components of running a company 1) Design D i New Topics 2) Manufacturing Performance 3) Marketing 4) Sales • In each of the four parts, companies must record their revenue and expenses to make they are on track to make a profit Ben Franklin Intermediate School 8 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Characteristics of a Good Company (10 minutes) Review • Pair up with the person sitting next to you • Discuss how companies give back to their communities Di h i i b k t th i iti New Topics • Companies do not just make money, they also do the following… Performance • Write a list of 10 items 1) Provide jobs Ben Franklin Intermediate School 9 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Characteristics of a Good Company Review • Good companies make quality products or provide quality services • Good G d companies provide a h lth work environment i id healthy k i t New Topics • Good companies treat their employees well Performance • Good companies benefit their community • Good companies demonstrate good business ethics • Ethics are the rules or standards governing the conduct of a person or the members of a profession • For F example Delrich makes sure J l D li h k Joseph gets paid a f i wage or h t id fair Kenesha makes sure she protects the privacy of her customers. Ben Franklin Intermediate School 10 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Chief Executive Officer (CEO) – is responsible for leading the team and managing the smooth operation of the company and it’s employees. it s New Topics Motto: “Be reasonable” Performance Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Andrea Jung, CEO, Avon Ben Franklin Intermediate School 11 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Chief Financial Officer (CFO) – is focused on leading the team in making sure all money is accounted for and the company is making a profit New Topics Motto: “Low cost, high price” Performance Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Thomas Tippl, CFO, Activision Blizzard Ben Franklin Intermediate School 12 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Chief Operating Officer (COO) – is responsible for managing the company s day-to-day company's day to day operations; for your friendship bracelet company, the New Topics COO is focused on leading the team in creating a quality product and an attractive design that will appeal to customers Performance Motto: “if you build it, they will come” Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Ralph Alvarez, COO, McDonald’s Ben Franklin Intermediate School 13 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Senior Vice President of Sales – is focused on leading the team in making customers happy and selling a lot of products. New Topics Motto: “Sell, sell, sell” Performance Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Shari Friedman, SVP of Sales, MySpace Ben Franklin Intermediate School 14 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Senior Vice President of Marketing – is focused on leading the team in promoting the company, product or service New Topics Motto: “Make it look good” Performance Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Philip Schiller, SVP of Marketing, Apple Ben Franklin Intermediate School 15 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Jobs in the Corporation Review • Senior Vice President of Manufacturing – is focused on leading the team in making the product as easily and inexpensively as possible. New Topics Motto: “Just make’em and ship’em out” Performance Chief Executive Officer Chief Financial Officer Chief Operating Offi Chi f O ti Officer SVP of Sales SVP of Marketing SVP of Manufacturing Rogelio Velasco, SVP of Manufacturing, Cisco Systems Ben Franklin Intermediate School 16 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Job Application (10 minutes) Review • Turn to Page S7 of your packet - BizWorld Memo 3 • Complete th A li ti f E l C l t the Application for Employment t New Topics Performance Ben Franklin Intermediate School 17 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Assigning Jobs Review • Discuss the Application for Employment with your team • Decide h D id who will t k on each j b i th company ill take h job in the New Topics • Turn to Page C1-C2 of the Company Packet – Job Cards Performance • Neatly print your name on the top line and cut out the name tag Ben Franklin Intermediate School 18 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Business Contract Review • Turn to page C3 of the Company Packet – Business Contract • This Thi contract highlights a code of conduct and recognition of student t t hi hli ht d f d t d iti f t d t New Topics responsibilities as employees • Please read, sign and date the contract Performance Ben Franklin Intermediate School 19 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • Performance Company Name (10-15 minutes) Review • Brainstorm with your team about the name of your company • What's i Wh t' in a company name? A lot, when it comes t small-business success. ? l t h to ll b i New Topics The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. Performance • What does your Company name mean? • Best Company Names of All Time – INC.com 1) Amazon 6) Yelp 2) ) Jet Blue ue 7) Twine ) e 3) Twitter 8) Oracle 4) Etsy 9) Etsy 5) Starbucks 10) Stub Hub Ben Franklin Intermediate School 20 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics
  • New Topics Next Week Review • Incorporate • Writing B i W iti a Business Plan Pl New Topics • Raising Capital Performance • Guest Speaker – Mimi Kwan, Channel 7 – KGO TV Ben Franklin Intermediate School 21 • Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics