Thailand Digital Media Market Overview By Admax Network

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Admax Thailand share Thailand Digital Media Market Overview which include Thailand Internet User Growth, Time Spend, Ads Spend and Online Ads Trends.

Admax Thailand share Thailand Digital Media Market Overview which include Thailand Internet User Growth, Time Spend, Ads Spend and Online Ads Trends.

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  • 1. Digital Publishers Workshop November 2009 Pullman Hotel, Bangkok
  • 2. How many Thai Internet Users are their in 2009? Source: Nectec
  • 3. Internet is Crucial to Reach Specific Target Audiences Time Spent on Various Mediums Age 15-24 Radio - 9.9 Hrs Internet usage almost Internet - 19% Magazines - 16.7 Hrs matches TV for audiences 3.8 Hrs 32% 15-24 years old 7% Newspapers - 3.9 Hrs TV - 17.4 Hrs Markets: Australia, China, Hong Kong, India, Japan, 7% 35% Malaysia, Singapore, South Korea, Taiwan, Thailand Universe (Sample): Total population aged 15-24 (Australia 18-24) – 3,8807,053 (2,610) Source: Synovate AsiaBUS Survey June/July 2007 Source: Synovate
  • 4. Internet is Crucial to Reach Specific Target Audiences Time Spent on Various Mediums Age 25-34 Radio - 10.5 Hrs Internet - Magazines - 20% Internet usage surpasses 18.5 Hrs 3.0 Hrs TV for audiences 25-34 34% 6% years old Newspapers - 4.2 Hrs 8% TV - 16.9 Hrs Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand 32% Universe (Sample): Total population aged 25-34 – 42,332,569 (3,059) Source: Synovate AsiaBUS Survey June/July 2007 Source: Synovate
  • 5. Yet, digital spending is very small relative to TV in Thailand….
  • 6. What is the market size of online Ad Spending in Thailand? TH Online Ad Spend Est. (in 000'USD) 45000 40000 35000 30000 Nielsen (USD) 25000 Zenith (Display Only) Yahoo! 20000 DMS Est. (USD) 15000 Group M Est. (USD) 10000 5000 0 2007 2008 2009 2010 Source: Neilsen, Zenith Optimedia, Yahoo, ADMA, DMS Internal
  • 7. Who are the top 10 digital advertisers in Thailand? • Top Advertisers in TH: • Top Digital Advertisers: • Unilever • AIS • Nokia • Pepsi • P&G • PTT • Sony • KFC • L’Oreal • KAO Commercial • Toyota • Nike • Coca Cola • Ministry of Finance • Samsung • Coca Cola • Beiersdorf • Prime Minister Office • Honda • Canon Source: Neilsen, ADMA
  • 8. TV represents 53% of Advertising Spending… Advertising Spending in TH by Medium 120,000 100,000 80,000 Internet (DMS) Outdoor Radio 60,000 Magazine Newspaper 40,000 TV 20,000 - 2007 2008 2009 2010 Source: Zenith Optimedia, DMS Internal
  • 9. Please contact us for more information: Thailand Malaysia 1-7 Zuellig House Level 16, 1 Sentral, Unit 1, 5th Floor Jln Sentral 5, KL Sentral, Silom Road, Silom, Bangrak, 50740 Kuala Lumpur Bangkok, Thailand 10500 T: +6 03 2092 9370 Tel: +66-6360-7206 F: +6 03 2092 9201 Philippines Singapore 18/F Tower 2, 16, Raffles Quay, The Enterprise Center #33-08, Hong Leong Bldg 6766 Ayala Avenue Singapore 048581 Tiwa York Makati City 1200 Philippines Managing Director Tel: +65-6532-2507 Tel: +632-856-5616 E: tiwa.y@admaxnetwork.com Vietnam Indonesia T: +66 2636 0720 4 Nguyen Thi Minh Kai Menara Karya 28th Floor M:+66 8 1770 5493 4th Floor, District 1 Jl. H.R Rasuna Said Block X-5 Twitter: @tiwa Ho Chi Minh City Kav. 1-2 Jakarta 12950 Skype: tiwa_york Vietnam Indonesia www.admaxnetwork.com Tel: +84-8404-6324 Tel: +62 (0)21 5789-5837 CONFIDENTIAL Copyright © 2008 Admax Holdings Limited. All rights reserved.