Malaysia Digital Media Market Overview By Admax Network

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Admax Network share Malaysia Digital Media Market Overview which include Malaysia Internet User Growth, Time Spend, Ads Spend and Online Ads Trends.

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Malaysia Digital Media Market Overview By Admax Network

  1. 1. Digital Publishers Workshop November 2009 Novotel Hotel, KL
  2. 2. How many Malaysia Internet Users are there in 2009? Internet User and Statistics in Malaysia 19,600,000 18,600,000 20,000,000 18,000,000 16,000,000 13,300,000 14,000,000 10,900,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 2006 2007 2008 2009 Source: MCMC, Q4 2008
  3. 3. Internet is Crucial to Reach Specific Target Audiences Time Spent on Various Mediums Age 15-24 Radio - 9.9 Hrs Internet usage almost Internet - 19% Magazines - 16.7 Hrs matches TV for audiences 3.8 Hrs 32% 15-24 years old 7% Newspapers - 3.9 Hrs TV - 17.4 Hrs Markets: Australia, China, Hong Kong, India, Japan, 7% 35% Malaysia, Singapore, South Korea, Taiwan, Thailand Universe (Sample): Total population aged 15-24 (Australia 18-24) – 3,8807,053 (2,610) Source: Synovate AsiaBUS Survey June/July 2007 Source: Synovate
  4. 4. Internet is Crucial to Reach Specific Target Audiences Time Spent on Various Mediums Age 25-34 Radio - 10.5 Hrs Internet - Magazines - 20% Internet usage surpasses 18.5 Hrs 3.0 Hrs TV for audiences 25-34 34% 6% years old Newspapers - 4.2 Hrs 8% TV - 16.9 Hrs Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand 32% Universe (Sample): Total population aged 25-34 – 42,332,569 (3,059) Source: Synovate AsiaBUS Survey June/July 2007 Source: Synovate
  5. 5. Yet, digital spending is very small relative to TV in Malaysia….
  6. 6. Market Data Slide 60.00% 53.80% 50.00% 40.00% 34.60% 30.00% 20.00% 10.00% 5.10% 2.20% 1.90% 1.40% 0.60% 0.40% 0.00% Source: Nielsen 6 http://www.acnielsen.com.my/news/20090724.shtml
  7. 7. What is the market size of online Ad Spending in Malaysia (USD)? Source: Neilsen, ADMA, DMS Internal
  8. 8. Who are the top 10 digital advertisers in Malaysia? • Top Advertisers in MY: • Top Digital Advertisers: • Unilever • Glaxo Smithkline • Nokia • TM Net • P&G • Maxis • Digi • Telekom • Celcom • TM • Maxis • Shell • Nestle • KFC Holdings • Celcom • HSBC • Digi • Ministry of Health • Air Asia • Petronas Source: Neilsen, ADMA
  9. 9. Please contact us for more information: Thailand Malaysia 1-7 Zuellig House Penthouse (level 27) Unit 1, 5th Floor Centrepoint South, Mid Valley Silom Road, Silom, Bangrak, Lingkaran Syed Putra Bangkok, Thailand 10500 59200 Kuala Lumpur Tel: +66-6360-7206 T: +6 03 2096 9613 F: +6 03 2096 9741 Philippines Singapore 18/F Tower 2, 16, Raffles Quay, The Enterprise Center #33-08, Hong Leong Bldg 6766 Ayala Avenue Singapore 048581 Peter Goldsworthy Makati City 1200 Philippines Managing Director Tel: +65-6532-2507 Tel: +632-856-5616 E: peter.g@admaxnetwork.com Vietnam Indonesia T: +603-2096 9613 4 Nguyen Thi Minh Kai Menara Karya 28th Floor M:+62 81314363188 4th Floor, District 1 Jl. H.R Rasuna Said Block X-5 Twitter: @PETE_GOLD Ho Chi Minh City Kav. 1-2 Jakarta 12950 Skype: petergoldsworthy Vietnam Indonesia www.admaxnetwork.com Tel: +84-8404-6324 Tel: +62 (0)21 5789-5837 CONFIDENTIAL Copyright © 2008 Admax Holdings Limited. All rights reserved.

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