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Toolbox 2, session 11

Toolbox 2, session 11



Slides from the Session 11 lecture at the Toolbox course at Kingston University

Slides from the Session 11 lecture at the Toolbox course at Kingston University



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    Toolbox 2, session 11 Toolbox 2, session 11 Presentation Transcript

    • Begin Toolbox 2 #kingstonlectures
    • Toolbox 1 & 21. Build on Toolbox 1 (This is session 11)2. Delivered by Jonathan Briggs, Jean-Christophe Nebel, Petter Warnsberg3. Lectures, video, activities and Feedback, but new order4. Study in a way that fits your needs5. 10 Activities with 2 parts to each6. Complete 8 part 1 activities for pass7. ..or exam at the end of the semesterDelivered via: ITtoolbox.tumblr.com
    • Toolbox 1 & 21. Activities can be open ended with no “correct answer”2. Encounter problems and solving them is part of the activity3. Do research and discuss with other students, but submission must be your own4. Submissions will be quality checked, will contact you if your work do not pass5. Raise questions at end of every activity submissions6. Let us know if you are falling behind or find it too easy7. You don’t want to sit the exam, do the activities
    • You must be able to:1. Investigate the systems you use everyday2. Run your own server3. Build a simple web site using modern design principles4. Build, run and syndicate a blog5. Build and run an ecommerce site6. Build your own reputation online7. Explain the principles behind Google search8. Construct a mashup9. Spot the next wave of trends10.Find people, code, advice and support when things go wrong
    • Toolbox 1 activities1. Exploring Google2. Exploring Hardware3. Running a web server4. Installing and exploring WordPress5. Exploring Operating Systems6. Creating and publishing media7. Creating, Publishing & Sharing with Webapps8. Web prototyping (html & CSS)9. Explore mobile10.Planning and building a mashup11.....
    • Media / Attention Owned Bought Earned
    • Footprint: Owned & Bought spaced• Page requests• Views• Cookies• Registration• Clicks• ...
    • Footprint: Earned space• Forums• Comments• File sharing• Blogging• Bookmarking• Social networks• Digg/Like/ etc. buttons• ...
    • Media / Attention Owned Bought Earned Less “control”
    • A/B Testing
    • 11
    • User videos: clicktale.com 12
    • Mouse & Eye tracking 13
    • Keep on trucking...petterw@kenandi.competterw on Twitter, LinkedIn, Vimeo, Diigo, Delicious and Google