MICE Portrait / study case Krakow
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MICE Portrait / study case Krakow



Beata Palis (Krakow CVB president) presentation for MICERO Academy conference 2012 /Brasov

Beata Palis (Krakow CVB president) presentation for MICERO Academy conference 2012 /Brasov



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    MICE Portrait / study case Krakow MICE Portrait / study case Krakow Presentation Transcript

    • Krakow- InspiredMeetings
    •  Population of about 800,000 inhabitants within the city; Second largest city in Poland in terms of population size; Population of about 8 million inhabitants within a radius of 100 km;Over 212,000 students;Over 8 million visitors per year;Nearly 9,000* business meetings each year; * Estimate data
    • Once royal, today cultural capital of Poland;Home town of John Paul II;Krakow is a centre of cultural, business and religious tourism;In 1978 Krakow was entered on the first historic UNESCO World Cultural and Natural Heritage List;Attractive location;Easy access.
    • Krakows environs:Wieliczka Salt Mine (in 1978 the Salt Mine was enteredon the first UNESCO World Cultural and NaturalHeritage) – 15 km;Royal Castle in Niepołomice – 15 km;Ojców National Park – 20 km;KL Auschwitz – Birkenau – 60 km;Pieniny and the Dunajec River Gorge – 100 km;Tatra Mountains – 100 km.
    • Wieliczka Salt Mine
    • Pieniny and theDunajec River Gorge
    • Market Square – 200m x 200m
    • Wawel Royal Castle
    • Districts: Stare Miasto (Old Town) Kazimierz Nowa Huta Podgórze
    •  Krakow Airport is the biggest regional airport in Poland. In 2011 it handled more than 3 million passengers. The airport strategic location, directly at regional roads and the A4 motorway, as well as the fast railway link with Kraków city centre and the main railway station (17 minutes), are Kraków Airports great strengths.  17 carriers offer flights to 63 cities around the world.  In the summer season 2012 the airport offers regular and charter connections to 80 airports in 28 countries. In the Summer 2012 season the airport is cooperating with 20 airlines, including 11 legacy and 9 low-cost airlines.  In 2015 a modernization process of Kraków Airport will have finished.The presentation presents pictures from the archives of the John Paul II International Airport Kraków-Balice Ltd.
    • Cultural opportunities:Krakow hosts over 3,000 events each yearSome of our Festivals: Misteria Paschalia; Sacrum Profanum; Coke Live Music Festival; Krakow International Film Festival; Jewish Culture Festival; International Festival of Street Theatre.
    • Małopolska, including Krakow, includesapproximately 300 venues with conferencefacilities.Some of the largest halls now include:Gromada Conference Center 2,200*2 (4,500 people in the halls)University of Economics 1,500Auditorium Maximum, Jagiellonian University 1,150Hotels, such as:Best Western Premier Hotel 600 (650 people in the halls)Park INN Krakow 460 (1,080 people in the halls)Qubus Hotel 450 (640 people in the halls)Historic halls, including:Juliusz Słowacki Theatre 530 (750 people in the halls)Collegium Maius 100 (280 people in the halls)Museum halls, e.g. :Polish Aviation Museum 500 (950 people in the halls)Museum of Urban Engineering 300
    • ICE Kraków Congress Centre  Investment launch date 2014  Number of seats – 3,200:  auditorium hall - 2,100,  chamber hall – 600,  theatre hall – 300,  conference hall – 300.  Convenient location in the city center with a view on the Wawel Castle Project co-financed by the European Union as part of the Małopolska Regional Operating Programme 2007-2013The presentation includes materials from architectural office - Ingarden & Ewy, Krakow, and Arata Isizaki & Associates, Tokyo.
    • Sports and Entertainment Arena  Scheduled investment completion date 2014  Number of seats:  15,000 - the main hall  4 halls and 2 smaller halls - more than 3,850 seats.  Ca. 4 km from the center of KrakowThe presentation includes materials from architectural office - PERBO DRAFT – Modern Construction Systems sp. z.o.o./ Agencja Rozwoju MiastaS.A., Krakow.
    • EXPO Kraków - Trade Fairs & Convention Centre in Krakow OPENING IN SPRING 2014 EXPO KRAKOW will consists: • 2 exhibition halls ( 5000 sqm and 4000 sqm); • 12 permanent conference rooms for 100 – 500 pax each; • Lobby of 1400 sqm - registration area, welcome area; • Restaurant / catering area on mezzanine;Operated by:Targi w Krakowie Ltd. • Spacious parking lot;Str. Centralna 41A • All rooms and exhibition space are situated on31-586 Kraków, Poland the same ground level.tel. (+12) 6445932; fax: (+12) 6446151e-mail: biuro@targi.krakow.pl, www.targi.krakow.pl www.expo.krakow.pl
    • 136* hotel venues – ca. 15,000 beds / ca. 8,000 rooms ***** 10 hotels 1,752 beds **** 25 hotels 4,451 beds *** 75 hotels 5997 beds ** 20 hotels 2,122 beds * 6 hotels 802 beds378 Number of hostels, apartments, guest rooms13,086 beds* data for May 2012
    • Krakows Business Tourism Organisers:6 PCO companies recommended by the city;10 companies organising incentive events recommended by the city;Over 28 DMC companies.
    • Strategic Planning Documents for Krakow Convention Bureau:Strategy of Tourism Development for 2006-2013;Action Plan for Business Tourism Marketing in 2011-2014.
    • Krakow Convention Bureauoperates within the structure of the Department of Information, Tourism andCity Promotion The main objective of the Krakow Convention Bureau is to promoteKrakow as an interesting place for business meetings, congresses andconferences as well as incentives. The office also organizes study toursfor professional congress organizers, planners and journalists in order topresent the possibilities and advantages of the conference center. Since May 2009, Krakow Convention Bureau has operated asa separate division.Currently there are 5 people working in KCB.
    • Krakow Convention Bureau - selected activities: Recommendation program for PCO’s; Researching of the meetings industry market in Krakow; International business tourism fairs; Fam trips; Promotional materials; Lectures for the MICE sector;
    • Krakow Convention Bureau - selected activities: Bid Book documents; Co-organization of the conferences; • INMA (International Newsmedia Marketing Association); • European Tourism Forum; • ECM Summer School; Road shows; Cooperation with among others: • PCB – Poland Convention Bureau; • MPI Poland Club – Meeting Professionals International; • SKKP – The Conferences and Congresses in Poland Association; • Małopolska Region; • Krakow Chamber of Tourism.
    • Krakow Convention Bureau - selected activities: Advertisment in domestic and international press; www.conventionkrakow.pl;
    • Krakow offers a special range of Incentives in Krakow and the Malopolska Region.6 categories: History, culture,entertainment, etc.; Environmentally-friendly events; Landscape, nature, games; National traditions, customs and cuisine; The unique sightseeing of Krakow and the Malopolska Region; Winter offer.
    • Museums – meetings:Krakow has over 40 museums. In the years2009 – 2011 4 other museums were commissioned: Oskar Schindlers Enamel Factory; The Rynek Underground tourist route; The Nineteenth Century Polish Art Gallery at the Sukiennice;Museum of Contemporary Art.
    • Krakow also offers a range of venues for special events.This includes 30 venues.
    • Krakow has over 350 restaurants, including:145 restaurants recommended by the city;20 restaurants were listed in the "Michelin - Main Cities of Europe Guide 2012".
    • Action Plan for Business Tourism Marketing in 2011-2014 - selected planned activities:Activities in the context of membership and collaboration with international associations such as ICCA (International Congress and Convention Association);Development of the Polish Congress Ambassadors Program and collaboration with Polish Congress Ambassadors;Development of a recommendation system for DMCs;Collaboration with Krakow’s universities.
    • Funds raised:2010: Museum product for selected cities around the world - promotion of museum routes in Europe The following Project is cofinanced by the European Union under the Małopolska Regional Operational Programme for the years 2007 – 2013
    • Funds raised:2012: Promotion of Business Tourism in the Malopolska Region on Foreign Markets The leader of the project: Krakow Convention Bureau Department of Tourism and Promotion of the City The project partners: Krakow Festival Office, Malopolska Region Subsidy amount: 814 050 PLN Total cost of the project: 1 146 800 PLN Implementation period: 2012 – 2013 The following Project is cofinanced by the European Union under the Małopolska Regional Operational Programme for the years 2007 – 2013
    • Funds raised:2012: Steering the meetings industry in Kraków: assessment and monitoring of the economic effect of the meetings industry on the economy of Kraków with the use of good practices from Switzerland The leader of the project: Krakow Convention Bureau Department of Tourism and Promotion of the City The project partners: Krakow Festival Office, Krakow University of Economics Foundation, the Office of the City of Krakow, and a Swiss university – the Institute of Tourism Subsidy amount: 712 623 PLN Total cost of the project: 791 804 PLN Implementation period: 2012 - 2014 The project is implemented with the support of Switzerland under the Swiss programme of cooperation with the new member states of the European Union
    • Thank you for your attention Beata Paliś - Manager Krakow Convention Bureau Municipality of Krakow 31-004 Krakow, Poland, 3-4 Plac Wszystkich Świętych Tel: +48 12 616 60 69/53/51/72 E-mail: convention@um.krakow.pl www.conventionkrakow.com