Social Media Recipe: Must Have Ingredients

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Social media engagement ingredients from start to finish in 10 minutes. San Francisco BtoB Breakfast presentation.

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  • Social Media Recipe: Must Have Ingredients

    1. 1. Social Media Recipe The “Must Have” Ingredients Petra Neiger Senior Manager, Social Media Marketing Cisco www.twitter.com/petra1400
    2. 2. Cisco’s Social Media Journey Solve Business Problems, Uncover Opportunities  $250K Savings Data Center blogging vs. traditional media  ASR 1000 Launch 6x less expensive Reached 90X more people Reduces Cost  Participants from 116 countries Virtual ASR 9000 launch event  1.6M Video Views: ISR2 “Future of Shopping” “Viral” in Facebook, esp in Asia, Middle East Extends Reach  1.4M+ Padmasree Twitter Followers Viral growth through thought leadership  Digital Cribs 60,000+ views, 23,000+ comments Engages Customers 2007 20092008 Go-to-Market Using Blogs Buzz + Monitoring Consumer Generated Media Contest Integrated Social Media Plan Social Media Feed Page, Live Blogging Buzz/Leak Management Twitter Contest Facebook Viral Video Global, Channel Social Plans Nexus Launch ASR 1000 Digital Cribs ASR 9000 Unified Computing Borderless Networks Collaboration Digital Cribs 2 CES 2010 What If Contest Serious Gaming Video Contest myPlanNet CRS-3 Integrated Social Media Plan NetAcad Ambassadors Ambassadors ūmi Integrated Social Media Plan Doobie Brothers Real-Time Interactions
    3. 3. The “Must Have” Ingredients Education and Enablement Investment and Commitment Celebration and Learning Experimentation
    4. 4. Educate and Enable Your Employees  Consultation on strategy and tactics  Consulting on tools and applications  Health assessment  Social media certification program  Workshops and summits  Peer-to-peer learning model  Monthly social media roundtables  Best practices and case studies sharing IndividualIndividual LearningLearning IndividualIndividual LearningLearning SharedShared LearningLearning SharedShared LearningLearning ConsultingConsultingConsultingConsulting  Infrastructure deployment  Internal online resource center  Policies and governance  Planning and metrics templates  Social media listening program Tools andTools and ResourcesResources Tools andTools and ResourcesResources
    5. 5. Invest in and Commit to Participation People Places Parts Practices Read more at petra1400.blogspot.com
    6. 6. Celebrate Successes and Learn from Each Effort  What have we learned?  What are we going to do differently?  How are we improving over time?  What can others learn from us?
    7. 7. Experiment You Never Know What Will Stick!
    8. 8. Follow Our Blog blogs.cisco.com/category/socialmedia/ Best practices Case studies Shared learning

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