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Social Media Around the Company In 5 Examples

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TechAmerica: customer service, community learning, HR, sales & marketing, listening, social media policy

TechAmerica: customer service, community learning, HR, sales & marketing, listening, social media policy

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  • 84% of Fortune 100 companies are active on social media
  • Data as of June 2012
  • 89% of employers recruit in social networkshttp://recruiting.jobvite.com/resources/social-recruiting-survey.php
  • Transcript

    • 1. Social Media:Around the Company in 5ExamplesPetra Neiger,Senior Manager, Digital and Social Media Marketing, Cisco@petra1400June 2012© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    • 2. Two-Way Joining the Attraction Communication Conversation ! Creating a Building Integration Relationship Communities© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    • 3. • Largest Cisco customer community• 5.8M online visits last quarter• 24% Increase quarter / quarter• 320K+ social media users• 171K+ visits on mobile apps• 6 localized communities (English, Spanish, Portuguese, Japane se, Russian and Polish)© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    • 4. 362k+ Members Learning & Teaching Each Other (as of 06/10/2012)© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    • 5. Ad Impressions (Awareness)• Video to pique interest in demo• Demo served as a catalyst to Video Views begin in-depth technical (Consideration) conversations that influenced over $80M in ASR 9000 sales Demos• Video views tied directly to (Response) purhcase, not just awareness Result (Purchase) 210 qualified leads $80M+ influenced sales© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    • 6. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    • 7. WW Technical Services Discovers Two P1 Issues and BU Resolves • P1 issues discovered via Radian6 alerts. • One customer reports total of 17 bugs with Cisco Nexus products through various TAC cases. • BU fully engaged and fixes all the reported issues. • Customer pleased with the technical support provided. Cisco Data Center Enters a New Market with Unified Computing (UCS) • First step to entering new terrain is listening and learning to what’s being said in the marketplace. • Active listening and strong feedback loops ensure Cisco’s language accurately reflects the external realities of customer conversations. • Earns legitimacy by coauthoring content with established thought leaders inside the community. • DC team amplifies customer enthusiasts and preempts detractors to improve receptivity to their insights.© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    • 8. Read, Accept and Socialize • Must know social media policy before engaging • Integrated into COBC - must accept annually • Online training also available • A required course in our social media certification program© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    • 9. @petra1400 Cisco Social Hub: Cisco Social Media Blog: http://socialmedia.cisco.com http://blogs.cisco.com/category/socialmedia© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
    • 10. Thank you.