Get Noticed in Social Media: 12 Tips to Let People Know You're Out There

How to Get Noticed in Social Media 12 Ways to Increase the World’s Awareness of Your Social Media Presence Petra Neiger twitter.com/petra1400

The more people know of your social media presence, the better results you’ll have…if you stay ENGAGED

You May Feel This Way… SOCIAL MEDIA

Or, You May Have Been In Social Media for a While … .But Is Awareness of Your Presence Maximized?

Find Others Be Found Two Sides of the Coin

Close the Loop: Always Think “Full Circle” Online Offline On the Go

Maximize Your Presence on Your Landing Page 1 Link to your social media destinations from your solution pages and microsite (if applicable) Enable people to share your page by adding a sharing widget

Maximize Your Presence on Your Landing Page (cont’d) 1 Enable people to share your page via social bookmarking and sharing tools Link to your social media destinations

A Slight Detour: Social Sharing and Bookmarking Social bookmarking and sharing tools, such as StumbleUpon, Digg, etc can help you get the word out to the masses. Be active – don’t just rely on other people bookmarking and sharing your content, have people on your team do the same to increase impact. You can add this feature to almost anything you do online – web page, blog, social media releases, etc 1

Maximize Your Presence on Your Landing Page (cont’d) 1 Display live feeds on your page (for better visibility, it’s best to do so on your main page, at visitors’ first point of entry into your company or solution area. Should be easy to locate)

Enable Your Marketing Assets to Include Social Media 2 Add social media feeds to your online, offline and mobile marketing assets (this examples shows a web-embeddable and a desktop widget with live social media feeds)

Create Social Media-Enabled Collateral 3 Add social media links to your HTML collateral Create clickable dynamic PDFs with embedded social media links Examples: interactive brochures, white papers with social media

Maximize Your Presence on Social Media Platforms 4 WITHIN PLATFORM: Add cross-links between relevant pages (e.g., you have a US Facebook page and somebody else has a WW Facebook page on the same or similar topic) ACROSS PLATFORMS: Cross-promote your other social media destinations

Maximize Your Presence on Social Media Platforms (cont’d) 4 ACROSS PLATFORMS: Drive people to activities on your other social media destinations or on guest social media destinations Source: http://www.netbanker.com/2009/04/intuit_uses_real-time_twitter_feed_in_banner_ad_on_venturebeat_blog.html Intuit using an ad featuring TurboTax Twitter feeds on VentureBeat blog SlideShare ad driving traffic to e.g., your community page or a blogger event

Add Social Media to Online Advertising 5 Add your social media feeds into your banners Source: LinkedIn Source: BuzzLogic

Highlight Your Social Media Presence in Print Material…(and TV and Radio) 6 Note: keeping your account names consistent will help with brand recognition and recall Print ad Poster

Integrate Your Social Media Presence into Your Traditional Communication Vehicles 7 Newsletters URL cards Business cards Email campaign Email signature Presentations Thanks to Allison Johnson of GGSG, Cisco for this example

Create Your Social Presence on Mobile 8 eCommerce opportunities Mobile applications Mobile social networking (check in at an event, reward people for attending your event)

Promote Your Social Media Presence as Part of Your Events and Webcasts 9 For more ideas, read my blog Add your social media links, or even better, live feeds on your event page

Promote Your Social Media Presence as Part of Your Events (cont’d) 9 For more ideas, read my blog Display live tweets on a big screen at your live event @mytweet This is a great show! #show @show What’s next? #show @yourtweet Tune in to our live post-show chat! #show

Promote Your Social Media Presence as Part of Your Events (cont’d) 9 For more ideas, read my blog Full social media presence integration at virtual events Source: http://www.hypergridbusiness.com/2010/05/virtual-events-go-social/

Promote Your Social Media Presence as Part of Your Webcasts 9 For more ideas, read my blog Encourage people to submit questions via Twitter to be answered live on webcast Encourage people to join presenters on Facebook after webcast to continue discussion on Facebook Chat or Discussion Forum

Promote Your Social Media Presence as Part of An Event or Webcast You’re Attending 9 For more ideas, read my blog Tweet about the event before, during and after using the hashtag. Many events now display live feeds on their pages which will make it easy for others to find you

Deliver Your Event on A Social Media Platform 9 Facebook event app by Involver Let people know by letting them experience an event on your platform CiscoCollab monthly TweetChats

Put Yourself Out There. Make Yourself Noticed 10 Participate on platforms that you don’t own or manage (example shows Google hosting a chat via GovLoop, a social networking site for people interested in government-related topics)

Put Yourself Out There. Make Yourself Noticed (cont’d) 10 Participate on platforms that you don’t own (examples show Philips’ Innovations in Health and HP/Intel’s Small Biz Nation LinkedIn groups focusing on relevant industry topics)

Put Yourself Out There. Make Yourself Noticed (cont’d) 10 Use relevant hashtags and @ Follow, fan and promote others

Always Keep Social Search in Mind 11 … to uncover, test and/or validate search terms people are using in your segment … then include these terms in your blogs, tweets (don’t forget to add hashtags), posts, etc. to increase your relevancy and exposure Tips: Listen to the conversations in places that you don’t own or manage (a.k.a. guest platforms) Use the search function on Twitter and other social media platforms Run a query on Google, Bing, etc

Be Social…Offline Too 12 Attend, sponsor and/or organize tweetups

Stick with it and be patient Last But Not Least

Get Noticed in Social Media: 12 Tips to Let People Know You're Out There

by Petra Neiger on Aug 10, 2010

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Get Noticed in Social Media: 12 Tips to Let People Know You’re Out There — Presentation Transcript