week6

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week6

  1. 1. Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh
  2. 2. The Problem <ul><li>Customized, quality, and affordability in home improvement solutions are an impossible combination for most households. </li></ul><ul><li>As property prices fall, are potential customers willing to spend money on home improvement? </li></ul>
  3. 3. Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh <ul><li>Mission: Provide the highest quality, customized home improvement solutions at affordable prices </li></ul><ul><li>Vision: A company that leads in design and quality to go above and beyond in customer satisfaction. </li></ul><ul><li>Values: We prioritize the customer relationship as a vital core of our business. </li></ul><ul><li>Strategy: Utilize our design and manufacturing expertise to build the highest quality products. </li></ul>
  4. 4. Industry <ul><li>&quot;Remodelers are suffering from weak consumer confidence and constricted credit lines,&quot; – NAHB Remodelers Chairman Donna Shirey, CGR, CAPS, CGP, a remodeler from Issaquah, Wash. &quot;Homeowners are delaying remodeling projects because of economic uncertainty.&quot; – National Assc. of Home Builders </li></ul>
  5. 5. Market <ul><li>Real-Estate Developers: Both Industrial and Residential </li></ul><ul><li>Individual Homeowners </li></ul><ul><li>Renovators </li></ul>
  6. 6. Competition <ul><li>DuPont, Lowes, Home Depot </li></ul>Strengths : Allows for a greater amount of customization and design opportunities for customers Weaknesses : Labor and relationship intensive work, current economic conditions where potential customers are delaying decisions. Opportunities : Concrete offers a cheaper alternative than quartz, marble, and other synthetic surfaces at much lower prices and design opportunities. Threats : Scarcity in suppliers, many smaller suppliers and vendors have shut down due to economy, biggest competitors might be largest suppliers.
  7. 7. Business Model & Pro Forma Statement <ul><li>Create a customer oriented business that meets and surpasses our customers expectations </li></ul><ul><li>Provide the best alternative to competing businesses and other surfaces </li></ul><ul><li>Emphasize quality in all stages of production </li></ul><ul><li>Set up contracts at 40-30-30% payment rates (40% deposit – 30% start – 30% finish) </li></ul>My largest concern in the startup stage is payroll, If I over expand, I'm dead, however I need to hire and train a reliable crew to make and install the pieces.
  8. 8. Profit Projections $8653 Weekly Sales For First Year $450,000 In Total Revenue For First Year 13% Annual Increase in First Two Years 15% Increase in Third Year
  9. 9. Cash Flows
  10. 10. Balance Sheet
  11. 11. Ratio Analysis <ul><li>Gross Margin: .551 </li></ul><ul><li>Profit Margin: .55 </li></ul><ul><li>Return on Assets: .57 </li></ul><ul><li>Asset Turnover: 2.74 </li></ul><ul><li>Current Ratio: 4.89 </li></ul><ul><li>Debt Ratio: .20 </li></ul>

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