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  • 1. Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh
  • 2. The Problem
    • Customized, quality, and affordability in home improvement solutions are an impossible combination for most households.
    • As property prices fall, are potential customers willing to spend money on home improvement?
  • 3. Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh
    • Mission: Provide the highest quality, customized home improvement solutions at affordable prices
    • Vision: A company that leads in design and quality to go above and beyond in customer satisfaction.
    • Values: We prioritize the customer relationship as a vital core of our business.
    • Strategy: Utilize our design and manufacturing expertise to build the highest quality products.
  • 4. Industry
    • "Remodelers are suffering from weak consumer confidence and constricted credit lines," – NAHB Remodelers Chairman Donna Shirey, CGR, CAPS, CGP, a remodeler from Issaquah, Wash. "Homeowners are delaying remodeling projects because of economic uncertainty." – National Assc. of Home Builders
  • 5. Market
    • Real-Estate Developers: Both Industrial and Residential
    • Individual Homeowners
    • Renovators
  • 6. Competition
    • DuPont, Lowes, Home Depot
    Strengths : Allows for a greater amount of customization and design opportunities for customers Weaknesses : Labor and relationship intensive work, current economic conditions where potential customers are delaying decisions. Opportunities : Concrete offers a cheaper alternative than quartz, marble, and other synthetic surfaces at much lower prices and design opportunities. Threats : Scarcity in suppliers, many smaller suppliers and vendors have shut down due to economy, biggest competitors might be largest suppliers.
  • 7. Business Model & Pro Forma Statement
    • Create a customer oriented business that meets and surpasses our customers expectations
    • Provide the best alternative to competing businesses and other surfaces
    • Emphasize quality in all stages of production
    • Set up contracts at 40-30-30% payment rates (40% deposit – 30% start – 30% finish)
    My largest concern in the startup stage is payroll, If I over expand, I'm dead, however I need to hire and train a reliable crew to make and install the pieces.
  • 8. Profit Projections $8653 Weekly Sales For First Year $450,000 In Total Revenue For First Year 13% Annual Increase in First Two Years 15% Increase in Third Year
  • 9. Cash Flows
  • 10. Balance Sheet