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Imagery Appeals

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  • Petrova & Cialdini, Journal of Consumer Research, 2005
  • Transcript

    • 1. Imagery A ppeals Petia Petrova
    • 2.  
    • 3. imagery fluency
    • 4. backfiring effects
    • 5. Petrova & Cialdini Journal of Consumer Research, 32
    • 6.  
    • 7. Imagery appeals No imagery appeals Low imagers High imagers Backfiring effects of imagery appeals
    • 8. Petrova & Cialdini Journal of Consumer Research, 32
    • 9.  
    • 10.  
    • 11. Backfiring effects of imagery appeals
    • 12. Petrova & Cialdini Journal of Consumer Research, 32
    • 13. Backfiring effects of imagery appeals