Imagery Appeals
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  • Petrova & Cialdini, Journal of Consumer Research, 2005

Imagery Appeals Presentation Transcript

  • 1. Imagery A ppeals Petia Petrova
  • 2.  
  • 3. imagery fluency
  • 4. backfiring effects
  • 5. Petrova & Cialdini Journal of Consumer Research, 32
  • 6.  
  • 7. Imagery appeals No imagery appeals Low imagers High imagers Backfiring effects of imagery appeals
  • 8. Petrova & Cialdini Journal of Consumer Research, 32
  • 9.  
  • 10.  
  • 11. Backfiring effects of imagery appeals
  • 12. Petrova & Cialdini Journal of Consumer Research, 32
  • 13. Backfiring effects of imagery appeals