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Barry Adams - Manchester SEO Mini Conference

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Barry Adams presentation from the Sascon Manchester SEO mini-conference held in Manchester and hosted by Holistic Search founder Peter Young

Barry Adams presentation from the Sascon Manchester SEO mini-conference held in Manchester and hosted by Holistic Search founder Peter Young

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    Barry Adams - Manchester SEO Mini Conference Barry Adams - Manchester SEO Mini Conference Presentation Transcript

    • Optimising for Google News
      Barry Adams
      Manchester SEO Mini-Conference
      29 October 2010
    • About Barry Adams
      Dutchman (yes, really.)
      Online industry since 1999
      SEO since 2004
      Belfast Telegraph (via Visual Script) since January 2010
      Transition period from Visual Script to Pierce Communications – Dec 1st
      SEO blogger on State of Search & Search News Central
      • Why Google News?
      • How to get in to Google News
      • Google News Ranking
      • Q&A
      What I’ll be talking about
    • Why Google News?
    • Google News
    • Belfast Telegraph
    • Belfast Telegraph
    • Belfast Telegraph
    • How to get in to Google News?
    • 1. Start a news site
    • 2. Press Releases
    • 3. Advertorials (paid content)
    • Google News Ranking
    • Google web search ranking algorithm:
    • Google News universal ranking algorithm:
    • Google News vertical ranking algorithm:
    • Tips for News Sites
      Original content
      Multiple authors
      Regular updates
      publish new stories and update existing stories
      Develop an editorial speciality
      unless you want to be a generic news site
      Non-clickable images
      Google News XML Sitemap
    • Breaking in to Uni SERPs withGoogle News
      Universal SERPs = keyword matching
      Content on generic news sites gets in to Uni
      Some generic news sites republish PRs
      1 + 2 + 3 = WIN!
    • Write a good article / press release
      Integrate high volume keywords
      Pick a good accompanying image
      Spread your articles far & wide
      Press release distribution channels
      Submit to news sites that accept PR
      Paid content (advertorials)
      Build relationships with [online] editors
      Generate news regularly (but don’t spam)
      Tips for Google News Uni SERPs