ylang ylang


people don’t buy clothes, they buy identity...
Brand name                   ylang ylang
            Country of origin            Malaysia
            Audience           ...
ylang ylang
                                                 From      the    word    ilang,   meaning
                   ...
the concept

                                                 ylang ylang is not only to stock
                           ...
the vision
                                                 While globalization seems to
                                 ...
the mission
                                                 Instill the classic beauty &
                                ...
the design guidelines
                                                       Contemporary
                                ...
the people
                                                 Female, style conscious, time-
                               ...
the product
                                                 ylang ylang’s core product is the garment line,
             ...
High Price

                                                             Coast                    Ted
                    ...
Our shop is our communication lead.
                            The store is absolutely the key to the brand.
            ...
ylang ylang
                                                 SHOP CONCEPT




people don’t buy clothes, they buy identity....
The details



people don’t buy clothes, they buy identity...
Re-use old furniture



people don’t buy clothes, they buy identity...
Classic touch


people don’t buy clothes, they buy identity...
Accents



people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
people don’t buy clothes, they buy identity...
Brand Marketing




people don’t buy clothes, they buy identity...
Brand Marketing




people don’t buy clothes, they buy identity...
Brand Marketing




people don’t buy clothes, they buy identity...
Exclusive Franchise Partner
                      Middle East

                           Contact
                     Sim...
Upcoming SlideShare
Loading in …5
×

Ylang Ylang 1 Presentation Revised

462 views
415 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
462
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ylang Ylang 1 Presentation Revised

  1. 1. ylang ylang people don’t buy clothes, they buy identity...
  2. 2. Brand name ylang ylang Country of origin Malaysia Audience Female, mainly targeted at mid 20s to mid 40s 25-35 years old - 40 % 35-45 years old - 60 % Product Casual Wear, Evening Wear Price points Mid range Adjacencies Mango, Miss Sixty, River Island,Topshop,Kookai, Promod , Morgan Unit size 150 – 200 m2 people don’t buy clothes, they buy identity...
  3. 3. ylang ylang From the word ilang, meaning 'wilderness', alluding to its natural habitat, or the word ilang-ilan, meaning 'rare', suggestive of its exceptionally delicate fragrance distilled from the flowers. A fashion project, adopting culture, art and handicraft as its theme; fusing artisan and imagination to create a place to linger, love and indulge. people don’t buy clothes, they buy identity...
  4. 4. the concept ylang ylang is not only to stock your wardrobe, but to curate your life style. Ylang Ylang is not a specific brand, but rather a style, a philosophy of life, a way of thinking, and a way of living. people don’t buy clothes, they buy identity...
  5. 5. the vision While globalization seems to be an ongoing trend in the society, there is also a growing respect for local (traditional) ways of living. The restlessness and superficiality of our so-often hectic urban lives make us want to escape and explore other worlds. Exotic cultures can offer the richness, naturalness and relaxed pace of life that many people long for. Exploring other worlds is a way to find our individuality and become more fulfilled. people don’t buy clothes, they buy identity...
  6. 6. the mission Instill the classic beauty & exotic lifestyle into urban routine to enrich life. the values Exotic Eclectic Classic Romantic Sophisticated people don’t buy clothes, they buy identity...
  7. 7. the design guidelines Contemporary Creative details Versatile Comfortable people don’t buy clothes, they buy identity...
  8. 8. the people Female, style conscious, time- pressure city dwellers. They might be aware of the trends but do not rely on them. They pay attention to details to enhance inspiration in everyday life. They are passionate people and their dedications go into everything. They consume not to impress- but to express. They want people, brands and organizations to be transparent and honest. people don’t buy clothes, they buy identity...
  9. 9. the product ylang ylang’s core product is the garment line, complemented by accessories, bags, and shoes. Interpreted in season trends, however firmly rooted in the heritage of the brand values. The collections are examples of contemporary craftsmanship, uniquely designed to meet the needs of discerning city dwellers. Keen attention is paid to details and adornment like beadwork, embroidery and to fabrication. It refers to old techniques in a wearable and creative context- combined with ideas from different ethnicity with a modern verve. people don’t buy clothes, they buy identity...
  10. 10. High Price Coast Ted Baker GAP MNG Fashionable Promod Traditional Zara Ylang Ylang H&M Sfera Low Price people don’t buy clothes, they buy identity...
  11. 11. Our shop is our communication lead. The store is absolutely the key to the brand. Customers today expect shopping to be a brand experience. Buying clothes has never been a simple pleasure. Its an adventure, an experience for the customers to discover. people don’t buy clothes, they buy identity...
  12. 12. ylang ylang SHOP CONCEPT people don’t buy clothes, they buy identity...
  13. 13. The details people don’t buy clothes, they buy identity...
  14. 14. Re-use old furniture people don’t buy clothes, they buy identity...
  15. 15. Classic touch people don’t buy clothes, they buy identity...
  16. 16. Accents people don’t buy clothes, they buy identity...
  17. 17. people don’t buy clothes, they buy identity...
  18. 18. people don’t buy clothes, they buy identity...
  19. 19. people don’t buy clothes, they buy identity...
  20. 20. people don’t buy clothes, they buy identity...
  21. 21. people don’t buy clothes, they buy identity...
  22. 22. people don’t buy clothes, they buy identity...
  23. 23. people don’t buy clothes, they buy identity...
  24. 24. people don’t buy clothes, they buy identity...
  25. 25. people don’t buy clothes, they buy identity...
  26. 26. people don’t buy clothes, they buy identity...
  27. 27. Brand Marketing people don’t buy clothes, they buy identity...
  28. 28. Brand Marketing people don’t buy clothes, they buy identity...
  29. 29. Brand Marketing people don’t buy clothes, they buy identity...
  30. 30. Exclusive Franchise Partner Middle East Contact Simon Hardwick General Manager Profiles General Trading Company PO Box 33044 Rumaithya 25561 Kuwait Tel: (+965) 7110102 Tel: (+965) 5032160 Fax: (+965) 6703596 Mobile: (+965) 7257539 people don’t buy clothes, they buy identity...

×