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Is there a neurological recipe for success? #neurocx

by Associate Director of UX at SapientNitro on Feb 09, 2014

  • 1,085 views

How do we design experiences that are intrinsically baked with success? Experiences that force users to learn new tricks and as a by-product modify behavior and become addictive. How do we reward ...

How do we design experiences that are intrinsically baked with success? Experiences that force users to learn new tricks and as a by-product modify behavior and become addictive. How do we reward attention rather than demand it?

The brain is genetically wired to react to positivity, releasing the neurotransmitter dopamine which in turn teaches the body the difference between what is good & what is bad. But can we actually tap straight into the brains Reward Center and use it to make an experience something users will want to return too again and again using the following; Joygasms, Kudos & Commas. I believe the answer is yes and I believe there is a way of packaging and creating experiences to generate success every time.

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Is there a neurological recipe for success? #neurocx Is there a neurological recipe for success? #neurocx Document Transcript