About Pete has worked at the forefront of digital technology, entertainment and marketing since 1996 and his areas of expertise range from digital strategy and design to information architecture and product development across a multitude of digital disciplines and platforms. His passion is UX and interactive planning, and he is a stalwart of innovative methods of persona development and implementation to provide experience touch points for online social networks, consumer-activated branded entertainment, and word-of-mouth marketing.
Pete loves creating disruptive approaches to traditional challenges. He doesn’t believe in rules. He does believe in best practice.