Call Tracking

Call Tracking A guide to how to maximise your return on investment from your advertising budget By www.callstats.net

Principles
Know what sales are generated from what advertising sources
Track all sales and enquiries whether by web, email or telephone.
Stop advertising where it is not working
Advertise more where it is working

Planning your marketing campaign
Determine your target audience
How do they like to interact with you
Phone
Internet
What are your current advertising strategies

How it works1
We give you a unique number (your choice of 0845, 0800, or 01xx or 02xx number) for each marketing campaign whether online or traditional print and media.
Using state of the art VOIP technology we can analyse and track the call and we then route it to your office instantaneously.
Your business and your customers will not notice anything different.

How it works 2 Magazine Advert Local Flyer Organic Search Adwords Search Online Advert Buys Online Buys over phone Unique telephone number generated
All data into one control panel on www.callstats.net
Track your sales by advertising and work out ROI
Call Recording and fully searchable
Unique online customer relationship manager
Unique advert tracking number

Web Sales
Track where buyers came to your website:
organic google or yahoo search and search term they used
Google adwords
Other pay per click
Online adverts / banner adverts

Telephone Sales
40% of telephone sales originate from web enquiries but how do you track these?
Different contact telephone number served to different customers depending on what they searched for
All calls

callstats.net Platform
Integrated voice and data enquiries
Works with your existing phone system
Get access to call recordings and call transcript
Add details of sales product and sales operative
Database driven and fully searchable
Improve your conversion rate
Get missed call alerts
Track trends in your market
Know where people are calling you from
Track call conversions in Google Analytics™
Identify staffing problems

www.callstats.net Analytics
Call detail record and call tracking
Missed Calls
Call Recordings
Graphs and tables showing
Location of your sales enquiries and sales customers
Call Volumes and statistics

Follow up on Leads
Maximise on return on investment by following up on all leads
Call back missed calls
Flag calls where they have shown an interest

Staff Training
Review any or all of the calls you receive
Analyse why they didn’t convert
Ananlyse performance by sales operative

Call Tracking Blog
Please visit www.callstats.net/blog

Thanks

Call Tracking

by Peter Sankey on Aug 21, 2010

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Call Tracking — Presentation Transcript