Lessons from
May 18th, 2009

What’s the big deal?

11.5
Million players

2001
Development started before

671
Minutes per week

Jack Me Some Lumber
680,000

≈

ickr.com/photos/broken4art/3310803596/

ickr.com/photos/bitzi/293639007/

13:37

$

75
Days logged in

$727.48
Over 4 years

Time

3
Years

3+1
Years

Lesson
Spending the time to
do it right, even when
others beat you to the
punch, works quite well.
(Save for Windows Vista)

Iterate

Patch 1.02
Patch 1.03
Patch 1.04
Patch 1.05
Patch 1.06
Patch 1.07
Patch 1.08
Patch 1.09
Patch 1.10
Patch 1.11
Patch 1.12
Patch 2.0.12
Patch 2.1.3
Patch 2.2.0
Patch 2.3.0
Patch 2.4.3
Patch 3.0.9
Patch 3.1.1

Apology?

No!

Lesson
Change your app to
make it better and
defend your decisions.

But!

Listen

www. ickr.com/photos/batgrl/3027016916/

Lesson
Change your app, but
base your decisions on
real feedback.

Addict

Lesson
Create something unex-
pectedly addictive, and
introduce it slowly.

Customize

3,993
Addons

Lesson
Give your community
tools to customize their
experience, but don't
be afraid to work with
them to better the core
experience.

Charge

$50.00

$40.00

$30.00

$20.00

$14.99

$13.99

$12.99

$80
Now

$220
Then

64%
Cheaper

Lesson
If you're charging for
your app, make it
cheaper over time.

Dazzle

Lesson
Even with web
limitations, make your
app gorgeous.

Fin