WSI Mardi Gras Casino Case Study

MARDI GRAS CASINO & RACETRACK Casino, Racing and Entertainment www.playmardigras.com www.mardigrascasinowv.com

Before WSI, Mardi Gras Casino & Racetrack in Florida, USA experienced these challenges: Not ranking on the first page of Google in the very competitive gaming and entertainment market 40-‐page site built without Conversion Architecture Inadequate SEO No PPC campaign Little social media No blog www.WSIDigitalMarketing.com

Also, Mardi Gras Casino & Racetrack in West Virginia, USA opened a new hotel.WSI was assigned the task of: Generating reservation requests Raising overall awareness of the hotel www.WSIDigitalMarketing.com

WSI’s comprehensive online marketing program for Mardi Gras Florida included: www.PlayMardiGras.com A brand new 100+ page website A creative concept that provided powerful Conversion Architecture The site focused on their key profit centers www.WSIDigitalMarketing.com

WSI’s also initiated a search marketing strategy: Wrote 100 pages of original keyword-‐rich content Continue to make daily content updates to the site Manage an ongoing PPC campaign Maintain a link building program Write content for their blog weekly www.WSIDigitalMarketing.com

WSI’s social media strategy included: New Facebook and Twitter pages Daily posts to Facebook and Twitter Exclusive Facebook and Twitter promotions Ongoing Facebook ads www.WSIDigitalMarketing.com

The strategy for Mardi Gras West Virginia Hotel: WSI launched a pilot PPC campaign to generate phone call reservations for their new hotel www.MardiGrasCasinoWV.com www.WSIDigitalMarketing.com

In less than 6 months… Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms They dominant the first page appearing multiple times with results from the site, blog and video channels The volume of site traffic has increased over 300% www.WSIDigitalMarketing.com

As for Mardi Gras West Virgina Hotel, WSI’s PPC campaign was just as successful!In the first 4 months of the campaign… WSI generated about 122 calls per week The average cost per call is only $2.38WSI will also be launching a comprehensive integrated online marketing program for the West Virginia property including a new 100+ page site. www.WSIDigitalMarketing.com

TESTIMONIAL“We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI’s SEO program in particular has had a dramatic impact on our business". Cathy Reside, C.O.O., Mardi Gras Gaming WSI Consultant: PETER V. DECRESCENZO, Florida, USA www.wsi-‐onlinesolutions.com www.WSIDigitalMarketing.com

See more case studies at: www.WSIWisdomBook.com LEARN MORE ABOUT WSI:www.WSIDigitalMarketing.com

WSI Mardi Gras Casino Case Study

by Peter V. DeCrescenzo WSI Online Solutions on Jan 24, 2012

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WSI Mardi Gras Casino Case Study — Presentation Transcript