Museums and the participation paradigm

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Museums and the participation paradigm

  1. 1. museums and the participation paradigm Peter van Mensch Zagreb 25 May 2010
  2. 2. society
  3. 3. society heritage
  4. 4. society heritage
  5. 5. functions institutions
  6. 6. basic parameters
  7. 7. conceptualising heritage institutions
  8. 10. axis of tradition and renewal
  9. 11. <ul><li>Professional discourse </li></ul><ul><li>“ Authorative Heritage Discourse” </li></ul><ul><li>Laurajane Smith 2007 </li></ul><ul><li>Paradigm shifts </li></ul>
  10. 12. Who decides? founders curators users
  11. 13. private collectors curators users
  12. 14. institutionalisation private collectors curators users
  13. 15. institutionalisation professionalisation government curators users
  14. 16. professional autonomie founders board members curators professionals users
  15. 17. re-conceptualising audiences founders board members curators professionals users
  16. 18. re-conceptualising audiences founders board members curators professionals visitors consumers guests customers
  17. 19. Joseph Pine
  18. 20. The experience economy (1999)
  19. 21. Commodities Services Goods Competitive Position Differentiated Undifferentiated Market Premium Pricing Needs of Customers Relevant to Irrelevant to Economic Choices © 1999 Strategic Horizons LLP Transformations Experiences Progression of economic value
  20. 22. Progression of economic value <ul><li>Ready to pick coffee bean </li></ul><ul><li>€ 0,002 </li></ul>
  21. 23. Progression of economic value <ul><li>Roasted coffee bean </li></ul><ul><li>€ 0,005 </li></ul>
  22. 24. Progression of economic value <ul><li>Mug of home brewed coffee €0,10 </li></ul>
  23. 25. Progression of economic value <ul><li>Coffee bought at a train station’s kiosk </li></ul><ul><li> € 1,50 </li></ul>
  24. 26. Progression of economic value <ul><li>Cappuccino in grand-café </li></ul><ul><li>€ 2,50 </li></ul>
  25. 27. Progression of economic value <ul><li>Cappuccino on Cathedral Square, central Florence > € 4,50 </li></ul>
  26. 29. Commodities Services Goods Competitive Position Differentiated Undifferentiated Market Premium Pricing Needs of Customers Relevant to Irrelevant to Economic Choices © 1999 Strategic Horizons LLP Transformations Experiences Progression of economic value
  27. 30. Authenticity (2007)
  28. 32. Inspiring Learning AN IMPROVEMENT FRAMEWORK FOR MUSEUMS, LIBRARIES AND ARCHIVES http://www.inspiringlearningforall.gov.uk/ 2004
  29. 33. Learning <ul><li>Learning is a process of active engagement with experience </li></ul><ul><li>It is what people do when they want to make sense of the world </li></ul><ul><li>It may involve the development or deepening of skills, knowledge, understanding, values, ideas and feelings </li></ul><ul><li>Effective learning leads to change, development and the desire to learn more </li></ul>
  30. 36. Generic Learning Outcomes
  31. 37. Generic Learning Outcomes <ul><li>Knowledge and Understanding </li></ul><ul><li>Knowing what or about something </li></ul><ul><li>Learning facts or information </li></ul><ul><li>Making sense of something </li></ul><ul><li>Deepening understanding </li></ul><ul><li>How museums, libraries and archives operate </li></ul><ul><li>Making links and relationships between things </li></ul>
  32. 38. Generic Learning Outcomes <ul><li>Skills </li></ul><ul><li>Knowing how to do something </li></ul><ul><li>Being able to do new things </li></ul><ul><li>Intellectual skills </li></ul><ul><li>Information management skills </li></ul><ul><li>Social skills </li></ul><ul><li>Communication skills </li></ul><ul><li>Physical skills </li></ul>
  33. 39. Generic Learning Outcomes <ul><li>Attitudes and Values </li></ul><ul><li>Feelings </li></ul><ul><li>Perceptions </li></ul><ul><li>Opinions about ourselves (eg self esteem) </li></ul><ul><li>Opinions or attitudes towards other people </li></ul><ul><li>Increased capacity for tolerance </li></ul><ul><li>Empathy </li></ul><ul><li>Increased motivation </li></ul><ul><li>Attitudes towards an organisation (eg a museum, archive or library) </li></ul><ul><li>Positive and negative attitudes in relation to an experience </li></ul>
  34. 40. Generic Learning Outcomes <ul><li>Enjoyment, inspiration, creativity </li></ul><ul><li>Having fun, </li></ul><ul><li>being surprised </li></ul><ul><li>Innovative thoughts, </li></ul><ul><li>Creativity </li></ul><ul><li>Exploration, experimentation and making. </li></ul><ul><li>Being inspired </li></ul>
  35. 41. Generic Learning Outcomes <ul><li>Activity, behaviour, progression </li></ul><ul><li>What people do </li></ul><ul><li>What people intend to do </li></ul><ul><li>What people have done </li></ul><ul><li>Reported or observed actions </li></ul><ul><li>A change in the way that people manage their lives </li></ul>
  36. 42. Generic Social Outcomes
  37. 43. Generic Social Outcomes <ul><li>Stronger & Safer Communities </li></ul><ul><li>Improving group and inter-group dialogue and understanding </li></ul><ul><li>Supporting cultural diversity and identity </li></ul><ul><li>Encouraging familial ties and relationships </li></ul><ul><li>Tackling the fear of crime and anti-social behaviour </li></ul><ul><li>Contributing to crime prevention and reduction </li></ul>
  38. 44. Generic Social Outcomes <ul><li>Strengthening Public Life </li></ul><ul><li>Encouraging and supporting awareness and participation in local decision-making and wider civic and political engagement </li></ul><ul><li>Building the capacity of community and voluntary groups </li></ul><ul><li>Providing safe, inclusive and trusted public spaces </li></ul><ul><li>Enabling community empowerment through the awareness of rights, benefits and external services </li></ul><ul><li>Improving the responsiveness of services to the needs of the local community, including other stakeholders </li></ul>
  39. 45. Generic Social Outcomes <ul><li>Health & Well Being </li></ul><ul><li>Encouraging healthy lifestyles and contributing to mental and physical well being </li></ul><ul><li>Supporting care and recovery </li></ul><ul><li>Supporting older people to live independent lives </li></ul><ul><li>Helping children and young people to enjoy life and make a positive contribution </li></ul>
  40. 46. <ul><li>Experience </li></ul><ul><li>Transformational experience </li></ul><ul><li>Authenticity </li></ul><ul><li>Learning </li></ul><ul><li>Social activism </li></ul><ul><li>Social inclusion </li></ul>
  41. 47. Richard Sandell
  42. 48. social inclusion <ul><li>Access </li></ul><ul><li>Representation </li></ul><ul><li>Participation </li></ul>
  43. 49. Tyne & Wear Museums and Archive <ul><li>Our mission is to help people determine their place in the world and define their identities, so enhancing their self-respect and their respect for others. </li></ul>
  44. 50. <ul><li>Our vision for the future is for everyone to have access to museum provision in Tyne and Wear, to use this access and to value it for the significant and positive impact that it makes upon their lives. We will provide real or virtual, worldwide access to our museums and their collections. </li></ul>
  45. 51. <ul><li>We make a positive difference to people's lives </li></ul><ul><li>We inspire and challenge people to explore their world and open up new horizons </li></ul><ul><li>We are a powerful learning resource for people of all ages, needs and backgrounds </li></ul><ul><li>We act as an agent of economic regeneration and help build and develop communities and the aspirations of individuals </li></ul><ul><li>We are fully accountable to our stakeholders and users </li></ul><ul><li>Our resources should be accessible to everyone </li></ul>
  46. 52. re-conceptualising audiences founders board members curators professionals users participants co-creators
  47. 53. <ul><li>Web 2.0 </li></ul><ul><li>Tim O’Reilly 2004 </li></ul>
  48. 54. web 2.0 <ul><li>Community of connected users </li></ul><ul><li>The network as platform </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>User generated content </li></ul>
  49. 55. <ul><li>Museum 2.0 </li></ul>
  50. 58. participation or involvement?
  51. 59. participatory paradigm founders board members curators facilitators communities of users
  52. 60. society heritage
  53. 61. functions institutions
  54. 64. <ul><li>Council of Europe 2005 </li></ul><ul><li>Framework Convention on the Value of Cultural Heritage for Society (Faro Convention) </li></ul>
  55. 65. <ul><li>Council of Europe 2005 </li></ul><ul><li>Framework Convention on the Value of Cultural Heritage for Society (Faro Convention) </li></ul><ul><li>ratified by Croatia 6/6/2007 </li></ul>
  56. 66. <ul><li>a heritage community consists of people who value specific aspects of cultural heritage which they wish, within the framework of public action, to sustain and transmit to future generations. </li></ul>
  57. 67. <ul><li>Mobile heritage </li></ul><ul><li>Computer heritage </li></ul><ul><li>Musical heritage </li></ul>
  58. 68. Who decides? founders curators users

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