Who are you getting into bed with….. Know the organisational culture, the type of clients they service and what they do.
Mutual benefit - different to direct sponsorship philanthropy. The NPF sector has a range of value to offer business Equality – free to ask questions, make challenge and use you expertise. Not about business dabbling in social change, but NFP harness the natural instinct in people and organisation to make the world a better place. Meaningful – what ever that means to the partners… feeling good, bottom line, social change etc Sustainable – long lasting, not just a quick feel good. Contagious – let other people know about your success.