Teko Presentation

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Teko Presentation

  1. 1. Teko Design + BusinessSocial Media in The Perfect Storm October 03, 2012 and January 8, 2013 Find this presentation at: http://www.slideshare.net/petersvarre/
  2. 2. Comments: @petersvarre Hash tag: #denperfektestormwww.denperfektestorm.dk
  3. 3. Has your organization worked with social media initiatives within the last year? Source: socialsemantic.eu
  4. 4. Central coordination and targeted planning Sporadic initiatives and no clear planning We are testingA couple of employees are testing without a clear deadline Other Source: socialsemantic.eu
  5. 5. The Result
  6. 6. Time to get serious!
  7. 7. Social Media is a Perfect Storm
  8. 8. Core businessOrganization Communication
  9. 9. Core business
  10. 10. What is a perfect storm?
  11. 11. DigitizationUser Creation
  12. 12. Non-professionals create products North West: North East: Mass- The Eye of the customization Perfect StormPhysical Digitaleconomy Economy South West: South East: Traditional Digital Professional economy services Only professionals create products
  13. 13. An example: The Travel Business
  14. 14. There once was a travel agency:
  15. 15. • Purchase of flight tickets, hotel bookings etc.= • Customization of trip • Find the cheapest trip • Trip advice
  16. 16. Non-professionals create products Customization of Trip advice tripPhysical Digitaleconomy Economy Purchase of flight Price comparison tickets, hotel (Find the cheapest bookings etc. trip) Only professionals create products
  17. 17. The perfect storm as aconveyor belt of innovation ideas
  18. 18. Non-professionals create products • Is there a potential for user • Is there a potential for user creation? creation? • Can you create the • Is there sufficient motivation production and supply chain to sustain long term user flexibility which is required creation? for mass customization?Physical Digitaleconomy Economy • Is the business becoming digital? Traditional business • Are there relevant devices? area • Are people comfortable with going digital? • Is the market free or monopolized? Only professionals create products
  19. 19. It is all aboutTiming!
  20. 20. Exercise
  21. 21. Think of a business idea (maybe something you are working on). Where is it situated in the Storm? Why?
  22. 22. Communication
  23. 23. The old world Recipient Consumer MediaOrgani- TV Communi- Messagezation Radio cation Papers
  24. 24. Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
  25. 25. Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
  26. 26. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  27. 27. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  28. 28. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  29. 29. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  30. 30. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  31. 31. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  32. 32. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  33. 33. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  34. 34. The conversation takesplace without the companies
  35. 35. But companiescan become part of this conversation
  36. 36. 3 basic rules
  37. 37. Choose the right platform
  38. 38. Speak the language
  39. 39. Be interesting
  40. 40. How do you become interesting?
  41. 41. Do platforms exist and can we use them? Communication strategy Are your services interesting orCan you speak the language? can you make them interesting (to some or some of the time)?
  42. 42. InvolvementHigh • Co-creation of products • Involvements in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communicationLow
  43. 43. Co-creation of products
  44. 44. KakofoniDen Digitale KakofoniDigital KakofoniKakofoniens TidsalderKakofoniens StemmeForstå KakofonienStil ind på Kakofonien
  45. 45. Involvement in products
  46. 46. Creation of newinvolving product
  47. 47. Creation of involving campaign
  48. 48. On Twitter, @Alyssa_Milano wrote "Areyou flirting with me, @oldspice guy?"
  49. 49. DIY
  50. 50. www.denperfektestorm.dk
  51. 51. Denperfektestorm.dk peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre www.gplus.to/petersvarre

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