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Teko Presentation Presentation Transcript

  • 1. Teko Design + BusinessSocial Media in The Perfect Storm October 03, 2012 and January 8, 2013 Find this presentation at: http://www.slideshare.net/petersvarre/
  • 2. Comments: @petersvarre Hash tag: #denperfektestormwww.denperfektestorm.dk
  • 3. Has your organization worked with social media initiatives within the last year? Source: socialsemantic.eu
  • 4. Central coordination and targeted planning Sporadic initiatives and no clear planning We are testingA couple of employees are testing without a clear deadline Other Source: socialsemantic.eu
  • 5. The Result
  • 6. Time to get serious!
  • 7. Social Media is a Perfect Storm
  • 8. Core businessOrganization Communication
  • 9. Core business
  • 10. What is a perfect storm?
  • 11. DigitizationUser Creation
  • 12. Non-professionals create products North West: North East: Mass- The Eye of the customization Perfect StormPhysical Digitaleconomy Economy South West: South East: Traditional Digital Professional economy services Only professionals create products
  • 13. An example: The Travel Business
  • 14. There once was a travel agency:
  • 15. • Purchase of flight tickets, hotel bookings etc.= • Customization of trip • Find the cheapest trip • Trip advice
  • 16. Non-professionals create products Customization of Trip advice tripPhysical Digitaleconomy Economy Purchase of flight Price comparison tickets, hotel (Find the cheapest bookings etc. trip) Only professionals create products
  • 17. The perfect storm as aconveyor belt of innovation ideas
  • 18. Non-professionals create products • Is there a potential for user • Is there a potential for user creation? creation? • Can you create the • Is there sufficient motivation production and supply chain to sustain long term user flexibility which is required creation? for mass customization?Physical Digitaleconomy Economy • Is the business becoming digital? Traditional business • Are there relevant devices? area • Are people comfortable with going digital? • Is the market free or monopolized? Only professionals create products
  • 19. It is all aboutTiming!
  • 20. Exercise
  • 21. Think of a business idea (maybe something you are working on). Where is it situated in the Storm? Why?
  • 22. Communication
  • 23. The old world Recipient Consumer MediaOrgani- TV Communi- Messagezation Radio cation Papers
  • 24. Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
  • 25. Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
  • 26. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 27. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 28. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 29. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 30. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 31. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 32. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 33. CANON Wikipedia User reviews CANONFacebook Website Blogs EDB Twitter priser Pinterest
  • 34. The conversation takesplace without the companies
  • 35. But companiescan become part of this conversation
  • 36. 3 basic rules
  • 37. Choose the right platform
  • 38. Speak the language
  • 39. Be interesting
  • 40. How do you become interesting?
  • 41. Do platforms exist and can we use them? Communication strategy Are your services interesting orCan you speak the language? can you make them interesting (to some or some of the time)?
  • 42. InvolvementHigh • Co-creation of products • Involvements in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communicationLow
  • 43. Co-creation of products
  • 44. KakofoniDen Digitale KakofoniDigital KakofoniKakofoniens TidsalderKakofoniens StemmeForstå KakofonienStil ind på Kakofonien
  • 45. Involvement in products
  • 46. Creation of newinvolving product
  • 47. Creation of involving campaign
  • 48. On Twitter, @Alyssa_Milano wrote "Areyou flirting with me, @oldspice guy?"
  • 49. DIY
  • 50. www.denperfektestorm.dk
  • 51. Denperfektestorm.dk peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre www.gplus.to/petersvarre