Sociale medier og PR

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Social Media and PR
Challenges and Opportunities

Social media are
different
from other media

The internet is NOT a
medium

The Internet has mediatedus all

Cogito ergo sum has become
I blog/Tweet/Facebook/Youtube/flickrtherefore I am

?
Whatare the consequences

#1
Consequence
User Generated Content

User created media

Micro media

Mini media

#2
Consequence
Deportalization

The way it used to be...
Sender
(PR)
Customer
Customer
Medium
Radio
Newspaper
TV
Company
(PR)
Communi-cation
Message

...the age of social media
Company
Userreviews
Wikipedia
Companywebsite
Blogs
Facebook
Pricecomparison
Twitter
Mobile apps
Deportalization

#3
Consequence
The open organization

Transparancy

Share your knowledge

Share your secret sauce

Challenges

The gate keeper role is
challenged

We loose control

Externally

Internally

More work
Number of WordPress blogs

Most organizations are not ready for social media

Opportunities

Viral opportunities
Get your customers to talk about you or your product

Your customers are doing your work
For free!

Your employees are doing your work

Skip the intermediaries
Become your own medium

New tools
Surveillance
Pitching

PR becomes product development
And vice versa

The gate keeper
has become
The shepherd

Thank you
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Sociale medier og PR

by Peter Svarre on Sep 22, 2010

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Sociale medier og PR — Presentation Transcript