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Social Media and Nordea Savings and Asset Management

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A presentation about social media for Nordea Savings and Asset Management

A presentation about social media for Nordea Savings and Asset Management

Published in: Business, Technology
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  • 1. Social Media in Nordea Savings & Asset Management November 30 | 2010 Presentation available on www.slideshare.net/petersvarre
  • 2. Social media is Nonsense!
  • 3. Social media is not media
  • 4. What is media?
  • 5. Mediating a message We won the war
  • 6. We won the war
  • 7. We won the war
  • 8. We will win the war
  • 9. Mission accomplished
  • 10. The Internet was just another Medium
  • 11. Internet Newspapers
  • 12. Internet ads
  • 13. But the Internet is NOT another Medium
  • 14. The Internet has mediated us all
  • 15. The age of Mediation
  • 16. why do we do it? But
  • 17. Because it has become our identity
  • 18. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickr therefore I am
  • 19. What is the consequence
  • 20. Cacophony
  • 21. The winners in the 2.0 economy are the ones who are able to tune in to the cacophony Those who can exploit our need to create content
  • 22. But how can real companies use social media?
  • 23. 3things to remember
  • 24. 1 Deportalization Company website Wikipedia Facebook Twitter User reviews Blogs Price comparison Mobile apps Company
  • 25. Company                             PR/ Com Marketing     Gatekeepermedia 2 Transparency
  • 26. Company                                                      Facebook Twitter Blogs Youtube Linkedin 2 Transparency
  • 27. 3 Cultural change
  • 28. Social media strategy
  • 29. Product development How can you improve your existing products by adding social features?
  • 30. Marketing How can you make your (potential) customers talk about your product?
  • 31. Company positioning How can your company become part of the conversation about the company and its products?
  • 32. Internal communications How can you leverage social technologies to make your employees engage in conversation?
  • 33. Sanity check
  • 34. You loose control
  • 35. Can you trust the external channels?
  • 36. Do all your employees diggsocial media?
  • 37. Are you ready for cultural change?

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