The Power of Dislike
Exercise
Criticism creates conversation
Flatter creates… Flatter
Flatter is nice
But conversationis business
Who are the social media heros?
12 years ago
You have two choices. You cancontinue to lock yourself behind facile   corporate words and happytalk              brochure...
We have forgotten about     conversation
And good conversations start       with a dislike
It is time to rediscover
The Power of Dislike
But how can be good?
Let’s sing a song
Hate something
Change something
Make something better
CacophonyThe Digital CacophonyDigital CacophonyThe Age of CacophonyThe Voice of CacophonyUnderstand CacophonyTune in to th...
4:45 AM
But why does it work?
It helps you make better products
It keeps you fit
It creates         conversation
But not all dislikes are equal
Dislike       I hate everything that you and your products represent (Hater)Like
Dislike       I hate everything that you and your products represent (Hater)       I love everything about your brand and ...
Dislike       I hate everything that you and your products represent (Hater)                                              ...
Transparent customer service
Open evaluation
Dislike       I hate everything that you and your products represent (Hater)                                              ...
Idea generation
Embedded feedback
Dislike       I hate everything that you and your products represent (Hater)                                              ...
The challenge!
Nobody likes to be disliked
How to learn to be disliked
Fight your hubrisThere is ALWAYS someone smarter than you
Exercise
Always be under construction
And you don’t haveto be a zen    master
Forget the gold rush and start the conversation with your dislikers
Dislikes      Feedback     Suggestions      Criticism    Improvements        Cases         @www.powerofdislike.com        ...
peter@petersvarre.dk        www.linkedin.com/in/petersvarre          www.facebook.com/petersvarre            www.twitter.c...
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
Power of Dislike Presentation - Social Media Week Copenhagen
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Power of Dislike Presentation - Social Media Week Copenhagen

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The Power of Dislike is a 45 minute key-note style talk which rips the traditional social media dogmas apart.

Today’s social media marketers are blindly chasing “likes” on Facebook, followers on Twitter, viewers on Youtube etc. But this blind like-hunting has turned into a narcissistic game of superficial ego building, which has no true value for the companies and organizations participating in the game. In stead we need to focus on the true power of social media, which is the power of dislike!

http://socialmediaweek.org/copenhagen/events/?id=50483

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Power of Dislike Presentation - Social Media Week Copenhagen

  1. 1. The Power of Dislike
  2. 2. Exercise
  3. 3. Criticism creates conversation
  4. 4. Flatter creates… Flatter
  5. 5. Flatter is nice
  6. 6. But conversationis business
  7. 7. Who are the social media heros?
  8. 8. 12 years ago
  9. 9. You have two choices. You cancontinue to lock yourself behind facile corporate words and happytalk brochuresOr you can join the conversation
  10. 10. We have forgotten about conversation
  11. 11. And good conversations start with a dislike
  12. 12. It is time to rediscover
  13. 13. The Power of Dislike
  14. 14. But how can be good?
  15. 15. Let’s sing a song
  16. 16. Hate something
  17. 17. Change something
  18. 18. Make something better
  19. 19. CacophonyThe Digital CacophonyDigital CacophonyThe Age of CacophonyThe Voice of CacophonyUnderstand CacophonyTune in to the Cacophony
  20. 20. 4:45 AM
  21. 21. But why does it work?
  22. 22. It helps you make better products
  23. 23. It keeps you fit
  24. 24. It creates conversation
  25. 25. But not all dislikes are equal
  26. 26. Dislike I hate everything that you and your products represent (Hater)Like
  27. 27. Dislike I hate everything that you and your products represent (Hater) I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  28. 28. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  29. 29. Transparent customer service
  30. 30. Open evaluation
  31. 31. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I like the idea of the product, but it needs improvement! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  32. 32. Idea generation
  33. 33. Embedded feedback
  34. 34. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I like the idea of the product, but it needs improvement! I love everything about your brand and your products, but I think I can help you do it even better! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  35. 35. The challenge!
  36. 36. Nobody likes to be disliked
  37. 37. How to learn to be disliked
  38. 38. Fight your hubrisThere is ALWAYS someone smarter than you
  39. 39. Exercise
  40. 40. Always be under construction
  41. 41. And you don’t haveto be a zen master
  42. 42. Forget the gold rush and start the conversation with your dislikers
  43. 43. Dislikes Feedback Suggestions Criticism Improvements Cases @www.powerofdislike.com or @petersvarre
  44. 44. peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre Find this presentation on: www.slideshare.net/petersvarre/
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