Power of Dislike Presentation - Social Media Week Copenhagen

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The Power of Dislike is a 45 minute key-note style talk which rips the traditional social media dogmas apart. …

The Power of Dislike is a 45 minute key-note style talk which rips the traditional social media dogmas apart.

Today’s social media marketers are blindly chasing “likes” on Facebook, followers on Twitter, viewers on Youtube etc. But this blind like-hunting has turned into a narcissistic game of superficial ego building, which has no true value for the companies and organizations participating in the game. In stead we need to focus on the true power of social media, which is the power of dislike!

http://socialmediaweek.org/copenhagen/events/?id=50483

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Transcript

  • 1. The Power of Dislike
  • 2. Exercise
  • 3. Criticism creates conversation
  • 4. Flatter creates… Flatter
  • 5. Flatter is nice
  • 6. But conversationis business
  • 7. Who are the social media heros?
  • 8. 12 years ago
  • 9. You have two choices. You cancontinue to lock yourself behind facile corporate words and happytalk brochuresOr you can join the conversation
  • 10. We have forgotten about conversation
  • 11. And good conversations start with a dislike
  • 12. It is time to rediscover
  • 13. The Power of Dislike
  • 14. But how can be good?
  • 15. Let’s sing a song
  • 16. Hate something
  • 17. Change something
  • 18. Make something better
  • 19. CacophonyThe Digital CacophonyDigital CacophonyThe Age of CacophonyThe Voice of CacophonyUnderstand CacophonyTune in to the Cacophony
  • 20. 4:45 AM
  • 21. But why does it work?
  • 22. It helps you make better products
  • 23. It keeps you fit
  • 24. It creates conversation
  • 25. But not all dislikes are equal
  • 26. Dislike I hate everything that you and your products represent (Hater)Like
  • 27. Dislike I hate everything that you and your products represent (Hater) I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  • 28. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  • 29. Transparent customer service
  • 30. Open evaluation
  • 31. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I like the idea of the product, but it needs improvement! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  • 32. Idea generation
  • 33. Embedded feedback
  • 34. Dislike I hate everything that you and your products represent (Hater) The power of dislike I don’t really have a relation with you or your brand, but this product is bad! I like the idea of the product, but it needs improvement! I love everything about your brand and your products, but I think I can help you do it even better! I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)Like
  • 35. The challenge!
  • 36. Nobody likes to be disliked
  • 37. How to learn to be disliked
  • 38. Fight your hubrisThere is ALWAYS someone smarter than you
  • 39. Exercise
  • 40. Always be under construction
  • 41. And you don’t haveto be a zen master
  • 42. Forget the gold rush and start the conversation with your dislikers
  • 43. Dislikes Feedback Suggestions Criticism Improvements Cases @www.powerofdislike.com or @petersvarre
  • 44. peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre Find this presentation on: www.slideshare.net/petersvarre/