Baku Social Media Seminar - Day 1

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Baku Social Media Seminar - Day 1

  1. 1. Baku social media seminar – day 1 June 26, 2012
  2. 2. Agenda for today:10 – 11 Presentation and agenda for the week11 – 11.15 Coffee break11. 15 -12 Getting to know Podio12 – 14 Social media – a perfect storm14 – 15 Lunch15 – 16 Group or individual work + coffee break16 – 17 Group discussion17 - Evaluation and update on Podio
  3. 3. PresentationPresent yourself and your work• Your name• What do you do?• How is your work related to social media?• What do you expect to get out of this week?
  4. 4. This week:Tuesday Introduction to social media strategy: The Perfect Storm!Wednesday Part 1: Social media NGO cases Part 2: Listening to and monitoring the social mediaThursday Tool day: Learn about and try working with the 14 most important social media toolsFriday Strategy day: Develop a social media strategy for your organization or for yourself
  5. 5. Podio – our collaboration platform
  6. 6. Podio – our collaboration platform• Send an email to peter@petersvarre.dk containing your email address.• (you will get an invitation to Podio)• Create your Podio account• Go to ”personal”• Fill out the information
  7. 7. Social mediaA perfect storm
  8. 8. Has your organization worked with social media initiatives within the last year? Source: socialsemantic.eu
  9. 9. Central coordination and targeted planning Sporadic initiatives and no clear planning We are testingA couple of employees are testing without a clear deadline Other Source: socialsemantic.eu
  10. 10. The Result
  11. 11. Time to get serious!
  12. 12. Social Media is a Perfect Storm
  13. 13. Core businessOrganization Communication
  14. 14. Core business
  15. 15. DigitizationUser Creation
  16. 16. Non-professionals create products North West: North East: Mass- The Eye of the customization Perfect StormPhysical Digitaleconomy Economy South West: South East: Traditional Digital Professional economy services Only professionals create products
  17. 17. An example: The Travel Business
  18. 18. There once was a travel agency:
  19. 19. • Purchase of flight tickets, hotel bookings etc.= • Customization of trip • Find the cheapest trip • Trip advice
  20. 20. Non-professionals create products Customization of Trip advice tripPhysical Digitaleconomy Economy Purchase of flight Price comparison tickets, hotel (Find the cheapest bookings etc. trip) Only professionals create products
  21. 21. Exercise
  22. 22. Spend 5 minutes with the person next to you and discusswhere your organization is placed in this model and what it means for your core business
  23. 23. Communication
  24. 24. The old world Recipient Consumer MediaOrgani- TV Communi- Messagezation Radio cation Papers
  25. 25. Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
  26. 26. CANON Wikipedia User reviews CANONFacebook Website Blogs Price Twitter comparison Mobile apps
  27. 27. Organization Social Youtube news OrganizationFacebook website Blogs Twitter LinkedIn Slideshare
  28. 28. The conversation takesplace without the organizations
  29. 29. But organizationscan become part of this conversation
  30. 30. 3 basic rules
  31. 31. Choose the right platform
  32. 32. Speak the language
  33. 33. Be interesting
  34. 34. Are you interesting?
  35. 35. Are you interesting? • Why? • When? • To whom?
  36. 36. Are you interesting?
  37. 37. Do platforms exist and can we use them? Communication strategy Are your services interesting orCan you speak the language? can you make them interesting?
  38. 38. High involvement • Co-creation of products • Involvement in products • Creation of new involving product • Creation of involving campaign • Digital mass-communicationLow involvement
  39. 39. Co-creation of products
  40. 40. Involvement in products
  41. 41. 5 Types of Involvement1. Involvement around rating, comments and improvement of products.2. Involvement around service3. Involvement around usage of products4. Involvement around product conversations5. Involvement around the creation of the products
  42. 42. Creation of newinvolving product
  43. 43. Creation of involving campaign
  44. 44. On Twitter, @Alyssa_Milano wrote "Areyou flirting with me, @oldspice guy?"
  45. 45. Digital mass-communication
  46. 46. Organization
  47. 47. Your organization becomes transparent!
  48. 48. Blogs YouTube Social news LinkedInFacebook Micro media Twitter Slideshare Flickr
  49. 49. Pro: Contra:1. More communication 1. You loose control of your communication2. Communication by people who know their 2. People are not skilled subject matter communicators3. More genuine 3. People may say things communication they are not supposed to4. Empowerment of employees 4. People loose motivation5. Knowledge flows into 5. People may spend too the organization much time communicating in social media
  50. 50. Lunch break
  51. 51. Group or individual work• How does digitization, user creation and social media affect: – What you do – your core business? – How you communicate? – Your organization• When it comes to social media, what are you doing today?• Based on todays presentation what possibillities do you see in social media? Write a brief document and upload to Podio
  52. 52. Group discussion
  53. 53. Evaluation and update on Podio
  54. 54. peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre

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