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Baku Social Media Seminar - Day 1

Baku Social Media Seminar - Day 1






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    Baku Social Media Seminar - Day 1 Baku Social Media Seminar - Day 1 Presentation Transcript

    • Baku social media seminar – day 1 June 26, 2012
    • Agenda for today:10 – 11 Presentation and agenda for the week11 – 11.15 Coffee break11. 15 -12 Getting to know Podio12 – 14 Social media – a perfect storm14 – 15 Lunch15 – 16 Group or individual work + coffee break16 – 17 Group discussion17 - Evaluation and update on Podio
    • PresentationPresent yourself and your work• Your name• What do you do?• How is your work related to social media?• What do you expect to get out of this week?
    • This week:Tuesday Introduction to social media strategy: The Perfect Storm!Wednesday Part 1: Social media NGO cases Part 2: Listening to and monitoring the social mediaThursday Tool day: Learn about and try working with the 14 most important social media toolsFriday Strategy day: Develop a social media strategy for your organization or for yourself
    • Podio – our collaboration platform
    • Podio – our collaboration platform• Send an email to peter@petersvarre.dk containing your email address.• (you will get an invitation to Podio)• Create your Podio account• Go to ”personal”• Fill out the information
    • Social mediaA perfect storm
    • Has your organization worked with social media initiatives within the last year? Source: socialsemantic.eu
    • Central coordination and targeted planning Sporadic initiatives and no clear planning We are testingA couple of employees are testing without a clear deadline Other Source: socialsemantic.eu
    • The Result
    • Time to get serious!
    • Social Media is a Perfect Storm
    • Core businessOrganization Communication
    • Core business
    • DigitizationUser Creation
    • Non-professionals create products North West: North East: Mass- The Eye of the customization Perfect StormPhysical Digitaleconomy Economy South West: South East: Traditional Digital Professional economy services Only professionals create products
    • An example: The Travel Business
    • There once was a travel agency:
    • • Purchase of flight tickets, hotel bookings etc.= • Customization of trip • Find the cheapest trip • Trip advice
    • Non-professionals create products Customization of Trip advice tripPhysical Digitaleconomy Economy Purchase of flight Price comparison tickets, hotel (Find the cheapest bookings etc. trip) Only professionals create products
    • Exercise
    • Spend 5 minutes with the person next to you and discusswhere your organization is placed in this model and what it means for your core business
    • Communication
    • The old world Recipient Consumer MediaOrgani- TV Communi- Messagezation Radio cation Papers
    • Non-professionals create productsPhysical Digitaleconomy Economy Only professionals create products
    • CANON Wikipedia User reviews CANONFacebook Website Blogs Price Twitter comparison Mobile apps
    • Organization Social Youtube news OrganizationFacebook website Blogs Twitter LinkedIn Slideshare
    • The conversation takesplace without the organizations
    • But organizationscan become part of this conversation
    • 3 basic rules
    • Choose the right platform
    • Speak the language
    • Be interesting
    • Are you interesting?
    • Are you interesting? • Why? • When? • To whom?
    • Are you interesting?
    • Do platforms exist and can we use them? Communication strategy Are your services interesting orCan you speak the language? can you make them interesting?
    • High involvement • Co-creation of products • Involvement in products • Creation of new involving product • Creation of involving campaign • Digital mass-communicationLow involvement
    • Co-creation of products
    • Involvement in products
    • 5 Types of Involvement1. Involvement around rating, comments and improvement of products.2. Involvement around service3. Involvement around usage of products4. Involvement around product conversations5. Involvement around the creation of the products
    • Creation of newinvolving product
    • Creation of involving campaign
    • On Twitter, @Alyssa_Milano wrote "Areyou flirting with me, @oldspice guy?"
    • Digital mass-communication
    • Organization
    • Your organization becomes transparent!
    • Blogs YouTube Social news LinkedInFacebook Micro media Twitter Slideshare Flickr
    • Pro: Contra:1. More communication 1. You loose control of your communication2. Communication by people who know their 2. People are not skilled subject matter communicators3. More genuine 3. People may say things communication they are not supposed to4. Empowerment of employees 4. People loose motivation5. Knowledge flows into 5. People may spend too the organization much time communicating in social media
    • Lunch break
    • Group or individual work• How does digitization, user creation and social media affect: – What you do – your core business? – How you communicate? – Your organization• When it comes to social media, what are you doing today?• Based on todays presentation what possibillities do you see in social media? Write a brief document and upload to Podio
    • Group discussion
    • Evaluation and update on Podio
    • peter@petersvarre.dk www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre