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Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
Reshaping Business Models - TU Eindhoven
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Reshaping Business Models - TU Eindhoven

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Presentatie over nieuwe media, innovatie en entrepeneurship in de digitale wereld

Presentatie over nieuwe media, innovatie en entrepeneurship in de digitale wereld

Published in: Marketing, Business, Technology
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  • 1. TU EINDHOVEN
 
 RESHAPING BUSINESS MODELS
 
 
 NEW MEDIA, ENTREPRENEURSHIP AND INNOVATION PROGRAM Eindhoven, 24 april 2014
  • 2. 1965, 2 daughters, living in Nijmegen
 
 Nijmegen, Rotterdam, MBA IBO, Harvard Business School
 
 Ricoh, Rabobank NL, Arcadis, founder of three companies
 
 Lecturer IBO and AOG school of management @techonomy_nl   @petersprenger    
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. Internet (1995) Advertising medium (2000) Search medium (2002) Social medium (2007) Realtime medium (2012) New  area  for  service  –  and  product   innova:ons  
  • 9. 9
  • 10. 11
  • 11. 12
  • 12. 13
  • 13. 15
  • 14. 16
  • 15. P’s in marketing •  Product •  Place •  Promotion •  Price
  • 16. REALTIME  becomes   more  and  more   important  
  • 17. Shazam
  • 18. 26
  • 19. 27 Every industry •  Travel •  Music •  Books •  Entertainment •  Fashion •  Taxi •  Financial •  Electronics •  Hotels •  Gaming •  Retail •  Supermarkets •  Publishing •  Cars
  • 20.             ONE  TO  MANY   MANY  TO  ONE  
  • 21. Networking effect
  • 22. 30 Technology   Customers  Products/services  
  • 23. Networking effect •  Scale strengthens dominance •  Users creating users •  Acceleration of new marketing effects
  • 24. Threadless.com
  • 25. Ø  550.000 properties listed Ø  6 million guest stays 2013
  • 26. 38 … Pricing is changing dramatically ... Extreme low costs for new entrants in the market … Shift of power in the economic value chain
  • 27. Unbundling
  • 28. Unbundling •  Solving a contradiction •  Transactions in smaller pieces •  Buying on impulse
  • 29. 4 4
  • 30. SoLoMo principal
 
 
 
 Social, Local, Mobile
  • 31. •  Networking effect •  Unbundle •  SoLoMo
  • 32. 47
  • 33. 48
  • 34. THANK YOU FOR 
 YOUR ATTENTION @techonomy_nl   @petersprenger     Contact  me  any:me  on:    
  • 35. High end vs low end VOLUME  
  • 36. Data  (interac:on)   Real:me   (speed)   Personal   (new  services)  

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