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Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
Postpurchase Mobile Marketing 5.11
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Postpurchase Mobile Marketing 5.11

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  • 1. citrus is a creative agency built to elevatebrands into the hearts of people. We createpost-purchase experiences that foster adeeper, amplified interaction with your story.We offer the means and methodology tomake your customers more active, moretalkative and more likely to buy more. 2
  • 2. Nike . Napa Valley Vintners . PeaceHealth . Caesars Las VegasLegalZoom . Coca-Cola . Providence Health & Services . PBSSunriver Resort . Nabisco . Dr. Martens . Montana Lottery . HPNorthwest Airlines . Adidas . Johnson & Johnson . Idaho PowerOregon State University . Old Spaghetti Factory . GrockitDigimarc . OHSU . General Mills . AOL . Microsoft . ChevroletEdge Wireless . Columbia Sportswear . Suzuki . QualcommSara Lee . Seaswirl Boats . University California Santa BarbaraBoise . Fred Meyer . Morrow . UN . Make-A-Wish 3
  • 3. PATH OF THE SHOPPER WOM FEEDBACK LOOP NEED STATE RESEARCH PURCHASE POST-PURCHASE ‘PRE-TAILING’ RETAILING ‘POST-TAILING’ 4
  • 4. The moment of truth has passed and your customer haschosen you. They have reached up and pulled your productoff the shelf. Now you get to go to the promised land—you are in their home.Up until now you have been limited in how you can extendthe shopper’s journey once they get home. Your end of theconversation has been limited to whatever message youcould fit in or on your packaging. At the very best, you wereable to open a dialogue with the occasional customer whobothered to remember and visit a URL. 5
  • 5. DUMB BOXES Product packaging hasn’t changed much over the last 40 years. New materials, sure, but the connection to the consumer has remained static. Manufacturers do include URLs, but the problem is people don’t have their computer at the breakfast table. 6
  • 6. SMART BOXESOpen up a whole newdimension to customerengagement. They allowyou to create a real-timeconversation centeredaround your product. 7
  • 7. PURCHASE WOW, THANKS!Make your boxes work harderwith our Talking Box™ system—a customized mobile tag or THEwatermark that triggers a mobileevent specifically designed to POST-PURCHASEenhance the post-puchase LOOPexperience. IN THE HOME MOBILE EXPERIENCE “COMPANION CONTENT” 8
  • 8. WHY NOW?1. The continued growth of mobile tagging has opened a new channel to the consumer2. The use of mobile devices in the home. “Always with me” mindset. 9
  • 9. MOBILE TAGGINGMobile tags are becoming aregular fixture in the retaillandscape. • Nielson reports that Smartphone sales will exceed dumb phone sales this year. • Over 85 million Americans use the mobile internet. • Over 200 million users access FB through their mobile devices, 40% of all usage. 10
  • 10. TYPES OF TAGS WE USE There are several types of tags we can incorporate into your packaging. Which one depends on your audience, strategy and the ‘pay-off’. MICROSOFT QR TAG INVISIBLE WATERMARKS• Wider Adoption • Big Brand • Code is integrated• Global Audience • Customizable into artwork or text• Open Source • Adaptable • Customizable • Great Tracking • Create a brandedBUT scanning app• Ugly BUT• Ugly • Not as common BUT• Ugly as QR (but this is • New tech=early changing) adopters • Need to educate consumers 11
  • 11. INVISIBLE WATERMARKS11Digital watermarks from citrusenable brands to trigger interactivemobile experiences withoutcompromising the brand’s identity. 12
  • 12. INVISIBLE WATERMARKS (cont.) • Proven watermarking technology that has been in use for more than 16 years. • Functionally similar to QR codes or tags but is hidden within images, text or audio. • Account dashboard makes it easy to manage and track campaigns. • Available SDK allows brands to create and distribute their own scanning apps. 13
  • 13. THE NEXT STEPTHE POST-PURCHASE PAY-OFF With Smartphones, Tablets and iPads, people are able to access content WHILE they use your product. • Creates a loop back to the brand • Builds trust • Provides new information • Promotes a more knowledgeable and better use of your product. • Promotes evangelism/WOM 14
  • 14. COMPANION CONTENT1:1 Connection 1:MANY (social) • Smiles • Word-of-mouth • Inspiration • Social Channels • Connection • Content Sharing • Education • Promotion Sharing • How-to Video • Community Support • Entertainment • Galleries • Promotion • Feedback • Rewards 15
  • 15. contact:Peter Levitand: 503.943.5951c: 541.419.2309peter.levitan@hellocitrus.com

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