Get a Grip - The Marketing Power of Managing Customer Relationships
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10 years on this still makes the BIG point. ...
10 years on this still makes the BIG point.
Most businesses spend considerable time and effort getting customers. But how many work at keeping those customers? View II examines the ways in which even big brands like Nike and Disney fail to get a grip on customers, and offers real-world solutions to help businesses keep their most profitable customers hooked.
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