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C mmeetup pres

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C mmeetup pres C mmeetup pres Presentation Transcript

  • Measuring Your Community
    Social media management tools and how they can be leveraged for community building and outreach
  • What to Measure
    How people feel about your site
    How people get to your site
    What people do once they’re on your site
    How you shape up against competitors
  • Things to Keep in Mind
    Who’s looking at your analytics
    Nice to know vs. Action items
    View slide
  • Question Time!
    If you were a baseball coach, who would you pick for your team?
    The batter who hit 60 homeruns
    The batter who hit 40 homeruns
    View slide
  • It Depends!
    You probably knew that was coming, but…
    Here’s why it’s important:
    If the 60 homer guy hits them all in total blowouts, but the 40 homer guy always hits them in the bottom of the 9th on a full count with two men on… it becomes a different story, doesn’t it?
  • Applying it to Social Media Management
    Consider multiple data points to understand who your community members are and how they interact with your brand/content
    Using a mixture of social media management tools can help give you a fuller picture
  • Social Media Management Tools
    Monitoring
    Messaging
    Engaging
    Analyzing
  • Monitoring
    Radian 6
    Manual tagging and sentiment analysis
    Excellent filtering
    Nielsen BuzzMetrics
    Gathers info from social networks, blogs, comment boards, offline media
    Integrates market intelligence
  • Messaging
    Buddy Media
    Helps your Facebook page stand out from others
    Simple to message with different types of content (video, photo and text updates)
    Engage121 & ValueVine
    Incredibly customizable
    Managers can create company-wide messages
  • Engaging
    CoTweet
    OnDuty status encourages responsibility
    Responder’s initials included in tweet
    HootSuite & TweetDeck
    Best for actively managed accounts
    Flexible organization and clean design
  • Analyzing
    SpredFast
    Measurement based on key factors and benchmarking tool
    Presentation-ready graphs
    Adobe Web Analytics (Omniture)
    Compares social media reports web, mobile and video reports
    Very granular data
  • The End 
    Get in touch
    @petersmeg
    meghan@mashable.com
    Read “5 Superior Social Media Management Tools” on Mashable.com: http://on.mash.to/cUXlVw