MeasuringYour Community
Social media management tools and
how they can be leveraged for
community building and outreach
What to Measure
• How people feel about your site
• How people get to your site
• What people do once they’re on your site...
Things to Keep in Mind
• Who’s looking at your analytics
• Nice to know vs. Action items
QuestionTime!
• If you were a baseball coach, who would you
pick for your team?
– The batter who hit 60 homeruns
– The bat...
It Depends!
• You probably knew that was coming, but…
• Here’s why it’s important:
– If the 60 homer guy hits them all in ...
Applying it to Social Media
Management
• Consider multiple data points to understand
who your community members are and ho...
Social Media ManagementTools
• Monitoring
• Messaging
• Engaging
• Analyzing
Monitoring
• Radian 6
– Manual tagging and sentiment analysis
– Excellent filtering
• Nielsen BuzzMetrics
– Gathers info f...
Messaging
• Buddy Media
– Helps your Facebook page stand out from others
– Simple to message with different types of
conte...
Engaging
• CoTweet
– OnDuty status encourages responsibility
– Responder’s initials included in tweet
• HootSuite &TweetDe...
Analyzing
• SpredFast
– Measurement based on key factors and
benchmarking tool
– Presentation-ready graphs
• AdobeWeb Anal...
The End 
• Get in touch
– @petersmeg
– meghan@mashable.com
• Read “5 Superior Social Media Management
Tools” on Mashable....
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C mmeetup pres

  1. 1. MeasuringYour Community Social media management tools and how they can be leveraged for community building and outreach
  2. 2. What to Measure • How people feel about your site • How people get to your site • What people do once they’re on your site • How you shape up against competitors
  3. 3. Things to Keep in Mind • Who’s looking at your analytics • Nice to know vs. Action items
  4. 4. QuestionTime! • If you were a baseball coach, who would you pick for your team? – The batter who hit 60 homeruns – The batter who hit 40 homeruns
  5. 5. It Depends! • You probably knew that was coming, but… • Here’s why it’s important: – If the 60 homer guy hits them all in total blowouts, but the 40 homer guy always hits them in the bottom of the 9th on a full count with two men on… it becomes a different story, doesn’t it?
  6. 6. Applying it to Social Media Management • Consider multiple data points to understand who your community members are and how they interact with your brand/content • Using a mixture of social media management tools can help give you a fuller picture
  7. 7. Social Media ManagementTools • Monitoring • Messaging • Engaging • Analyzing
  8. 8. Monitoring • Radian 6 – Manual tagging and sentiment analysis – Excellent filtering • Nielsen BuzzMetrics – Gathers info from social networks, blogs, comment boards, offline media – Integrates market intelligence
  9. 9. Messaging • Buddy Media – Helps your Facebook page stand out from others – Simple to message with different types of content (video, photo and text updates) • Engage121 &ValueVine – Incredibly customizable – Managers can create company-wide messages
  10. 10. Engaging • CoTweet – OnDuty status encourages responsibility – Responder’s initials included in tweet • HootSuite &TweetDeck – Best for actively managed accounts – Flexible organization and clean design
  11. 11. Analyzing • SpredFast – Measurement based on key factors and benchmarking tool – Presentation-ready graphs • AdobeWeb Analytics (Omniture) – Compares social media reports web, mobile and video reports – Very granular data
  12. 12. The End  • Get in touch – @petersmeg – meghan@mashable.com • Read “5 Superior Social Media Management Tools” on Mashable.com: http://on.mash.to/cUXlVw
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