Your SlideShare is downloading. ×
  • Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
694
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Measuring Your Community
    Social media management tools and how they can be leveraged for community building and outreach
  • 2. What to Measure
    How people feel about your site
    How people get to your site
    What people do once they’re on your site
    How you shape up against competitors
  • 3. Things to Keep in Mind
    Who’s looking at your analytics
    Nice to know vs. Action items
  • 4. Question Time!
    If you were a baseball coach, who would you pick for your team?
    The batter who hit 60 homeruns
    The batter who hit 40 homeruns
  • 5. It Depends!
    You probably knew that was coming, but…
    Here’s why it’s important:
    If the 60 homer guy hits them all in total blowouts, but the 40 homer guy always hits them in the bottom of the 9th on a full count with two men on… it becomes a different story, doesn’t it?
  • 6. Applying it to Social Media Management
    Consider multiple data points to understand who your community members are and how they interact with your brand/content
    Using a mixture of social media management tools can help give you a fuller picture
  • 7. Social Media Management Tools
    Monitoring
    Messaging
    Engaging
    Analyzing
  • 8. Monitoring
    Radian 6
    Manual tagging and sentiment analysis
    Excellent filtering
    Nielsen BuzzMetrics
    Gathers info from social networks, blogs, comment boards, offline media
    Integrates market intelligence
  • 9. Messaging
    Buddy Media
    Helps your Facebook page stand out from others
    Simple to message with different types of content (video, photo and text updates)
    Engage121 & ValueVine
    Incredibly customizable
    Managers can create company-wide messages
  • 10. Engaging
    CoTweet
    OnDuty status encourages responsibility
    Responder’s initials included in tweet
    HootSuite & TweetDeck
    Best for actively managed accounts
    Flexible organization and clean design
  • 11. Analyzing
    SpredFast
    Measurement based on key factors and benchmarking tool
    Presentation-ready graphs
    Adobe Web Analytics (Omniture)
    Compares social media reports web, mobile and video reports
    Very granular data
  • 12. The End 
    Get in touch
    @petersmeg
    meghan@mashable.com
    Read “5 Superior Social Media Management Tools” on Mashable.com: http://on.mash.to/cUXlVw