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C mmeetup pres

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Transcript

  • 1. MeasuringYour Community Social media management tools and how they can be leveraged for community building and outreach
  • 2. What to Measure • How people feel about your site • How people get to your site • What people do once they’re on your site • How you shape up against competitors
  • 3. Things to Keep in Mind • Who’s looking at your analytics • Nice to know vs. Action items
  • 4. QuestionTime! • If you were a baseball coach, who would you pick for your team? – The batter who hit 60 homeruns – The batter who hit 40 homeruns
  • 5. It Depends! • You probably knew that was coming, but… • Here’s why it’s important: – If the 60 homer guy hits them all in total blowouts, but the 40 homer guy always hits them in the bottom of the 9th on a full count with two men on… it becomes a different story, doesn’t it?
  • 6. Applying it to Social Media Management • Consider multiple data points to understand who your community members are and how they interact with your brand/content • Using a mixture of social media management tools can help give you a fuller picture
  • 7. Social Media ManagementTools • Monitoring • Messaging • Engaging • Analyzing
  • 8. Monitoring • Radian 6 – Manual tagging and sentiment analysis – Excellent filtering • Nielsen BuzzMetrics – Gathers info from social networks, blogs, comment boards, offline media – Integrates market intelligence
  • 9. Messaging • Buddy Media – Helps your Facebook page stand out from others – Simple to message with different types of content (video, photo and text updates) • Engage121 &ValueVine – Incredibly customizable – Managers can create company-wide messages
  • 10. Engaging • CoTweet – OnDuty status encourages responsibility – Responder’s initials included in tweet • HootSuite &TweetDeck – Best for actively managed accounts – Flexible organization and clean design
  • 11. Analyzing • SpredFast – Measurement based on key factors and benchmarking tool – Presentation-ready graphs • AdobeWeb Analytics (Omniture) – Compares social media reports web, mobile and video reports – Very granular data
  • 12. The End  • Get in touch – @petersmeg – meghan@mashable.com • Read “5 Superior Social Media Management Tools” on Mashable.com: http://on.mash.to/cUXlVw