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    C mmeetup pres C mmeetup pres Presentation Transcript

    • Measuring Your Community
      Social media management tools and how they can be leveraged for community building and outreach
    • What to Measure
      How people feel about your site
      How people get to your site
      What people do once they’re on your site
      How you shape up against competitors
    • Things to Keep in Mind
      Who’s looking at your analytics
      Nice to know vs. Action items
    • Question Time!
      If you were a baseball coach, who would you pick for your team?
      The batter who hit 60 homeruns
      The batter who hit 40 homeruns
    • It Depends!
      You probably knew that was coming, but…
      Here’s why it’s important:
      If the 60 homer guy hits them all in total blowouts, but the 40 homer guy always hits them in the bottom of the 9th on a full count with two men on… it becomes a different story, doesn’t it?
    • Applying it to Social Media Management
      Consider multiple data points to understand who your community members are and how they interact with your brand/content
      Using a mixture of social media management tools can help give you a fuller picture
    • Social Media Management Tools
      Monitoring
      Messaging
      Engaging
      Analyzing
    • Monitoring
      Radian 6
      Manual tagging and sentiment analysis
      Excellent filtering
      Nielsen BuzzMetrics
      Gathers info from social networks, blogs, comment boards, offline media
      Integrates market intelligence
    • Messaging
      Buddy Media
      Helps your Facebook page stand out from others
      Simple to message with different types of content (video, photo and text updates)
      Engage121 & ValueVine
      Incredibly customizable
      Managers can create company-wide messages
    • Engaging
      CoTweet
      OnDuty status encourages responsibility
      Responder’s initials included in tweet
      HootSuite & TweetDeck
      Best for actively managed accounts
      Flexible organization and clean design
    • Analyzing
      SpredFast
      Measurement based on key factors and benchmarking tool
      Presentation-ready graphs
      Adobe Web Analytics (Omniture)
      Compares social media reports web, mobile and video reports
      Very granular data
    • The End 
      Get in touch
      @petersmeg
      meghan@mashable.com
      Read “5 Superior Social Media Management Tools” on Mashable.com: http://on.mash.to/cUXlVw