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SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
SocialNow - Measurable Social Adoption
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SocialNow - Measurable Social Adoption

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How to answer the questions: …

How to answer the questions:

What is in it for the business (WIIFB)
What is in it for me? (WIIFM)

Published in: Social Media, Technology, Business
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  1. 1   ©  2014  socialadop/on.com   Measurable Social Adoption Peter H. Reiser Social Business Geek & CEO SocialAdoption.com
  2. 2   ©  2014  socialadop/on.com   h4ps://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=18381   Provided  by:  @marc_smith  
  3. 3   ©  2014  socialadop/on.com   Enterprise Social Landscape Product Development Marketing HR IT Customer Service IDEAStorm Monitoring Recruitment Collaboration CommunitiesSocial Tools Silos Social Graph Silos
  4. 4   ©  2014  socialadop/on.com   Source:  h4p://www.global-­‐integra/on.com/resources/cartoons   Community   Manager   I need a urgent response for a customer complaint via Twitter ....
  5. 5   ©  2014  socialadop/on.com   Social Business Strategy
  6. 6   ©  2014  socialadop/on.com   Social Business Strategy Socially enable your Processes to make your Business more effective and efficient Interact   Collaborate   Work   Social  Employee   Social  Customer   Sales   Marke/ng   Service  
  7. 7   ©  2014  socialadop/on.com   Social  –  Tools  –  Graph  -­‐  Adop/on   Integrate Social into your Business Processes            BID  Mngt.   Product   Crea/on              Market   Sell              Deliver              Support     Business  Applica6ons     IDEA Storm Social Monitoring Social Discovery Social Collaboration Communities Social Insight
  8. 8   ©  2014  socialadop/on.com   Business  Applica6ons     Sales Social Re-Use versus Win/Loss            BID  Mngt.   Product   Crea/on              Market   Sell              Deliver              Support     Enterprise  Social  Collabora/on    -­‐  secure  –  scalable  –  compliant      Social    -­‐  Capabili/es  –  Graph  -­‐  Adop/on   metricsmetricsmetrics metrics metrics14% higher Win Rate metrics Social Selling
  9. 9   ©  2014  socialadop/on.com   CRM + Communities Recommenda6ons  based  on  in   context  CRM  and  Social  Insight    
  10. 10   ©  2014  socialadop/on.com   ROI on Social Collaboration (Sun Microsystems) ROI  Calcula6on     Revenue  :  11,000  Millions       80%  of  projects  in  AIM  KMS:    8,800  Millions   14  %  average  Re-­‐Use:    1,320  Millions   Average  win  rate  improvement  :  10  %     Source:  h4p://socialadop/on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/  
  11. 11   ©  2014  socialadop/on.com   Business  Applica6ons     Project Delivery Social Re-Use versus Project Margin            BID  Mngt.   Product   Crea/on              Market   Sell              Deliver              Support     Enterprise  Social  Collabora/on    -­‐  secure  –  scalable  –  compliant      Social    -­‐  Capabili/es  –  Graph  -­‐  Adop/on   metricsmetricsmetrics metrics metrics20% higher margins Social Collaboration
  12. 12   ©  2014  socialadop/on.com   Social  &  Business  Value  per  Document       Social  Values     !  Downloads   !  Ra/ngs   !  Re-­‐Use     Business  Values   Wins     Revenue     Hours  saved    
  13. 13   ©  2014  socialadop/on.com   ok – and how to drive Social Adoption ?
  14. 14   ©  2014  socialadop/on.com   Social Adoption +   =  WIIFM   Source:  h4p://socialadop/on.com/2008/09/16/community-­‐equity-­‐a-­‐way-­‐to-­‐measure-­‐social-­‐capital-­‐for-­‐an-­‐enterprise/   (Measuring) Social Capital Maslow Social Value Model
  15. 15   ©  2014  socialadop/on.com   Understand your Users/Audience Sales  Team     Tech  Team     Next  Fiscal  year  -­‐  you  can  choose   between:      5% more salary   or     work on a cool project Source:  h4p://socialadop/on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/  
  16. 16   ©  2014  socialadop/on.com   1. Social Value model (Motivational Design) •  Motivation (Behaviorism Theory) •  Intrinsic •  Extrinsic •  Reward models (Cognitive Evaluation Theory) •  Tangible/intangible rewards •  Excepted/un-excepted •  Activity Loop •  Motivation -> Action -> Feedback •  Fun Engagement       Progression  
  17. 17   ©  2014  socialadop/on.com   Example: Sun Microsystems Technology Leadership Engineer   Principal     Fellow       Senior  Engineer   HR  Levels     HR  Promo/on  Process     Peer Review Candidate Pipeline Criteria's !  Internal  Outreach   !  External  Outreach   !  Intellectual  Proper/es     !  ....   !  ....   !  Over average Social Equity Source:  h4p://socialadop/on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/  
  18. 18   ©  2014  socialadop/on.com   Measure Social Capital
  19. 19   ©  2014  socialadop/on.com   Example: Community Equity Social Equity Activities Me Contribution create modify Participation view rate comment Re-use People ActorsValue per ActivitySum of Value Person Equity Information Equity Community Equity Tag Equity
  20. 20   ©  2014  socialadop/on.com   Select the appropriate tools • Re-usable Social capabilities • Integration into business process – apps - data • Social Insights – capture – analyze – visualize • Customer Experience – adaptive – mobile
  21. 21   ©  2014  socialadop/on.com   Examples: Social Now Tool Vendors
  22. 22   ©  2014  socialadop/on.com   Results (example Sun Microsystems) • #2 internal site after 12 month • 30’000+ users • Most trusted website and content • Consolidation and close-down of 5 global repositories • 2 new unique T-Shirt designed and delivered • 1 new special beer brewed (and limited delivered)
  23. 23   ©  2014  socialadop/on.com   Additional Benefits: Much better Search Expertise Discovery Personalized Recommendations
  24. 24   ©  2014  socialadop/on.com   Additional Benefits !  Meaningful PBL’s !  Trend discovery (Tag Cloud) !  Dynamic Expertise and Skills discovery
  25. 25   ©  2014  socialadop/on.com   Social Business Summary            BID  Mngt.   Product   Crea/on              Market   Sell              Deliver              Support     Enterprise  Social  Collabora/on    -­‐  secure  –  scalable  –  compliant      Social    -­‐  Capabili/es  –  Graph  -­‐  Adop/on   Business  Applica6ons     metricsmetricsmetrics metrics metrics WIIFM Social Insight WIIFB
  26. 26   ©  2014  socialadop/on.com   Ø Social Business Strategy (WIIFB) Ø Social Value Modeling (WIIFM) Ø Social Product Strategy Can we help you? http://socialadoption.com
  27. 27   ©  2014  socialadop/on.com   @Apéro   @peterreiser facebook.com/reiser2.0 linkedin.com/in/peterreiser Thank  you  

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