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Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
Social Inside Strategy
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Social Inside Strategy

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Social Inside strategy presentation for ELCA Informatik AG in Bern.

Social Inside strategy presentation for ELCA Informatik AG in Bern.

Published in: Technology, Business
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  • 1. From Social Media to SocialBusinessPeter H. Reiser @peterreiserDirector Social Business WebCenter Evangelism1   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 2. Oracle Safe Harbor Statement The  following  is  intended  to  outline  our  general  product  direc6on.  It  is  intended   for  informa6on  purposes  only,  and  may  not  be  incorporated  into  any  contract.   It  is  not  a  commitment  to  deliver  any  material,  code,  or  func6onality,  and   should  not  be  relied  upon  in  making  purchasing  decisions.     The  development,  release,  and  6ming  of  any  features  or  func6onality  described   for  Oracle’s  products  remains  at  the  sole  discre6on  of  Oracle.  2   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 3. let’s do a reality check 33   Copyright © 2013, OracleOracle and/or its affiliates. Allreserved. Copyright © 2013, and/or its affiliates. All rights rights reserved.
  • 4. Business Process - Social Tools Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   social   social   social   social   social  4   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 5. Organization – Social Graph Product Marketing Customer HR IT Development Service social   social   social   social   social  5   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 6. I need a urgent response for a customer complaint via Twitter .... nity   Commu er   ag Man Source:  hKp://www.global-­‐integra6on.com/resources/cartoons  6   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 7. The Novelty Is Over      Social  Media  (Phase  1)      à  Social  Business    (Phase  2)     Source:  hKp://www.edelmandigital.com/2012/03/05/weaving-­‐social-­‐layer-­‐across-­‐your-­‐organiza6on/  7   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 8. Social Business Strategy8   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 9. The Customer Experience Lifecycle PURCHASE! RECOMMEND! 4! 8! SELECT! 3! BUY! OWN! 7! MAINTAIN! Market & Sell! Support & Serve! 1! 5! 2! 6! RESEARCH! NEED! RECEIVE! USE!9   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 10. The Customer Experience Lifecycle PURCHASE! RECOMMEND! 4! 8! Social! Social
 SELECT! 3! 7! MAINTAIN! ! Market & Sell! 1! ! Support & Serve! Outside! Inside! 5! 2! 6! RESEARCH! NEED! RECEIVE! USE!10   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 11. Social Business Strategy Socially enable your Applications to make your Business more effective and efficient Social  Custom ee   er   Socia l  Employ borate   Work   Sales   Service   Ma Interact   Colla rke6ng  11   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 12. Integrate Social into your Business Processes Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   Business  Applica=ons     IDEAStorm Social    -­‐  Capabili6es  -­‐–  ecure  –  scalable  –  compliant      Community Social ocial  Collabora6on    Insightraph  -­‐  Adop6on   Enterprise  SPublishing Social  s G Social Collaboration12   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 13. Integrate the Social Graph Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   Business  Applica=ons     Enterprise  Social  Collabora6on    -­‐  secure  –  scalable  –  compliant      13   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 14. Social Outside: LinkedIn, Facebook, TwitterSource:  hKp://socialadop6on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/   14   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 15. Social Inside: Social Insight based recommendationsSource:  hKp://socialadop6on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/   15   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 16. Social ROI (WIIFB) Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   metrics metrics Business  Applica=ons  metrics metrics   metrics Enterprise  Social  Capabili6es  –  Graph  -­‐  Adop6on   Social    -­‐  C ollabora6on    -­‐  secure  –  scalable  –  compliant      16   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 17. Social Outside: Innovation Management Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   900 metrics ideas customer metrics Business  Applica=ons  metrics metrics   metrics IDEAStorm Enterprise  Social  Capabili6es  –  Graph  -­‐  Adop6on   Social    -­‐  C ollabora6on    -­‐  secure  –  scalable  –  compliant      17   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 18. Source:  hKp://www.lithium.com/pdfs/books/lithium-­‐success-­‐book.pdf   1818   Copyright © 2013, OracleOracle and/or its affiliates. Allreserved. Copyright © 2013, and/or its affiliates. All rights rights reserved.
  • 19. Social Outside: Social Publishing Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   metrics 27% Sales increase metrics 1 Million Fans Business  Applica=ons  metrics metrics   metrics Social    -­‐  Capabili6es  -­‐–  ecure  –  scalable  –  compliant       Social ocial  Collabora6on      s Graph  -­‐  Adop6on   Enterprise  SPublishing19   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 20. Social Outside: American Express THE CHALLENGE | To promote small businesses during the holiday season. THE SOLUTION | American Express launched “Small Business Saturday.” Card holders were given $25 gift cards to use at their local small business, and small businesses were offered $100 in Facebook ad credit. RESULTS | “Small Business Saturday” increased sales for small businesses by 27% and grew over 1 million fans for the SBS Facebook Page. American Express published content across all of their social properties to promote SBS using Publisher.20   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 21. Social Inside: Sales & Delivery Social Re-Use versus Win/Loss Rate and Project Margin Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   metrics metrics Business  metrics Rate 20% higher Margin Applica=ons    metrics 14% higher Win metrics Enterprise  Social  Capabili6es  –  Graph  -­‐  Adop6on   Social    -­‐  C ollabora6on  Insight –  sSocial Collaboration     Social  -­‐  secure   calable  –  compliant  21   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 22. Social Inside: Social CRM22   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 23. ROI on Social Collaboration (Sun Microsystems) ROI  Calcula=on     Revenue  :  11,000  Millions       80%  of  projects  in  AIM  KMS:    8,800  Millions   14  %  average  Re-­‐Use:    1,320  Millions   Average  win  rate  improvement  :  10  %     Source:  hKp://socialadop6on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/  23   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 24. Social Outside: Support Community Driven Support Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   metrics metrics Business  Applica=ons  metrics metrics   100% Community metrics answered Enterprise  Social  Capabili6es  –  Graph  -­‐  Adop6on   Social    -­‐  C ollabora6on    -­‐  secure  –  scalable  –  compliant      Community24   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 25. Source:  hKp://www.lithium.com/pdfs/books/lithium-­‐success-­‐book.pdf   2525   Copyright © 2013, OracleOracle and/or its affiliates. Allreserved. Copyright © 2013, and/or its affiliates. All rights rights reserved.
  • 26. Social enabled business demo Social   Deal   Contract   Social   Social   Rela6onship   Approval   Signing  Recommenda6on   Collabora6on   Management       see:  hKp://www.youtube.com/watch?v=FmhVYQTlooc      26   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 27. ok – and how to drive Social Adoption ?27   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 28. Understand your Communities Next  Fiscal  year  -­‐  you  can  choose   between:    5% more salary     or     work on a cool project Sales  Team     Tech  Team    Source:  hKp://socialadop6on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/   28   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 29. Social Adoption (Measuring) Social Capital Maslow +   =  WIIFM  Source:  hKp://socialadop6on.com/2008/09/16/community-­‐equity-­‐a-­‐way-­‐to-­‐measure-­‐social-­‐capital-­‐for-­‐an-­‐enterprise/   29   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 30. Social Outside: Swisscom ica6 on“    Media   Commun S ocial grated   011  –   d  Inte ard  2 RM  an   ch  Aw log/C G oldba ie  „Dia Ka tegor   Source:  hKp://www.goldbachgroup.com/resources/know-­‐how/goldbach-­‐award/cases/swisscom-­‐care.pdf   3030   Copyright © 2013, OracleOracle and/or its affiliates. Allreserved. Copyright © 2013, and/or its affiliates. All rights rights reserved.
  • 31. Social Inside: Sun Microsystems Fellow       Peer Review Principal    Candidate Pipeline Criterias!  Internal  Outreach  Engineer   Senior   HR  Levels     HR  Promo6on  Process    !  External  Outreach  !  Intellectual  Proper6es    !  ....  !  ....   Engineer  ! Over average Social Equity   Source:  hKp://socialadop6on.com/2011/12/12/social-­‐roi-­‐and-­‐social-­‐value-­‐models/  31   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 32. Social Business Summary Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   WIIFB metrics metrics Business  Applica=ons  metrics metrics   metrics Enterprise  Social  Capabili6es  –  Graph  -­‐  Adop6on   Social    -­‐  C ollabora6on    -­‐  secure  –  scalable  –  compliant       WIIFM32   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 33. socialadoption.com facebook.com/reiser2.0 linkedin.com/in/peterreiser @peterreiser @Apéro   Merci  33   Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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