<ul>Peter H. Reiser Principal Architect, Oracle Global Industries Business Unit </ul>C AS IT Management  FHNW  Olten   Bus...
<ul>Oracle Safe Harbor Statement </ul><ul>The following is intended to outline our general product direction. It is intend...
<ul>Enterprise 2.0  / Web 2.0 ??????  </ul><ul>File systems, Databases, Websites, BI, Applications, Exchange </ul>
<ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric  </li></ul><ul><li>People  centric </li></ul><ul>Web 1.0 </ul><ul>Web...
<ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
Pull and push  </li></ul><ul><li>People  centric
Mash-up </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
<ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
Pull and push
Downloads & hits  </li></ul><ul><li>People  centric
Mash-up
Social Value </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
<ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
Pull and push
Downloads & hits
Read-only </li></ul><ul><li>People  centric
Mash-up
Social Value
Read/ Write </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
<ul>Cultural  Paradigm Shifts </ul><ul><li>Know-How   </li></ul><ul><li>Know  Who  knows how </li></ul><ul>Old World </ul>...
<ul>Cultural  Paradigm Shifts </ul><ul><li>Know-How
Knowledge is Power </li></ul><ul><li>Know  Who  knows how
Sharing  is Power </li></ul><ul>Old World </ul><ul>New World </ul>
<ul>Cultural  Paradigm Shifts </ul><ul><li>Know-How
Knowledge is Power
Communication  </li></ul><ul><li>Know  Who  knows how
Sharing  is Power
Communities   </li></ul><ul>Old World </ul><ul>New World </ul>
<ul>Its  about  people </ul><ul>and  communities and social   value </ul><ul>Web 2.0  </ul>
<ul>What is Enterprise 2. 0 ?  </ul><ul>How to build vibrant communities  </ul><ul>Internal   Employees   </ul><ul>Externa...
<ul>Internal  Communities </ul><ul>Enterprise  Communities   </ul>
<ul>The Enterprise Communities dilemma  </ul><ul>Users View </ul><ul><li>I am too busy to sharing my content
My time is better spent generating    revenue
(My knowledge is power) </li></ul><ul><li>What is in it for me (WIIFM)?  </li></ul><ul>Business View </ul><ul><li>What is ...
How do measure success ?
How to integrate communities    into our existing business processes ? </li></ul><ul><li>What is the RoI?  </li></ul><ul>C...
<ul>What if we can prove to the  business  the  RoI of Communities (aka Social Enterprise) AND have  answers  for the  use...
<ul>How ?  </ul>
<ul>Objectives  </ul><ul><li>Seamless  integrate  communties into all core business processes
Establish a standardized  Community Framework  to support virtual teams and communities
Measure  the impact of communties along the business processes
Establish a  social value system  to evaluate the value of people, content and communties  </li></ul>
<ul>Core Business Processes </ul><ul>Product Creation </ul><ul>Opportunity  Mngt. </ul><ul>BID  Mngt. </ul><ul>Delivery  <...
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Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0

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Datum: Freitag, 24.6.2011
Ort: FHNW, Riggenbachstrasse 16, CH-4600 Olten
http://www.fhnw.ch/kontakt/lageplan/fhnw_hw-ortsplaene.pdf
Raum: wird am Display in der Eingangshalle angezeigt

Moderation: Daniel Ebneter, Carpathia Consulting, Zürich

Programm ( jeweils 60‘ Vortrag, 30‘ Diskussion):

08:45-10:15 Thomas Lang, Geschäftsführer, Carpathia Consulting, Zürich
Trends im E-Commerce und Chancen für Schweizer Anbieter

10:45-12:15 Peter Reiser, Principal Architect, Oracle
Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0

13:15-14:45 Marcus Beyer, Archtitect Security Awareness, iSPIN, Zürich
Awareness schaffen – ohne Waffen

15:15-16:45 Robin Unger, Managing Partner – Consulting, Gartner, Dietikon
Reimagining IT: The 2011 CIO Agenda

Published in: Technology, Business
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  • Main Points: Introduce the disclaimer Questions: None Script: A few words to set context about what we will be talking about….
  • CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
  • CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
  • We are implementing this architecture in a phased approach. You might have notices that we already integrated the CE 2.0 Rating/Comment, Tagging and Attachment service (myShare with the August release for Cepedia. In addition we launched the CE2.0 search services which is the first ture mashup service by showing the related document types, tags, people, communities and email alias in a single search result. With CE2.0/CEC we launch the first pilot of the Social network services. Go to surl/ceclive and experience it yourself. Lookup the session content, rate and leave your feedback via session forum. Find your peers on the site and add them as friends...
  • CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
  • CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
  • Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, comments. The community creates a dynamic social value system were good content bubbles up and less interesting content bubbles down.. But how do YOU gain reputation and trust in a virtual world ?
  • As part of CE 2.0 we are creating a Community Equity System which shows you to value you generate by actively participating in Online communities. AT CEC we running the first pilot of Community Equity ... How do you participate ? Very simple , go to surl/ceclive and rate for sessions you have visited, provide feedback or adding related content to CEC into your myshare. You will automatically see what Contribution or Participation Equity you have got by going to your myProfle and watch the Personal Equity Widget. Furhermore we have a contest for the most active contributor and participant. You can check the current status on the CEC home page.
  • Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0

    1. 1. <ul>Peter H. Reiser Principal Architect, Oracle Global Industries Business Unit </ul>C AS IT Management FHNW Olten Business Benefits of Enterprise 2.0
    2. 2. <ul>Oracle Safe Harbor Statement </ul><ul>The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. </ul>
    3. 3. <ul>Enterprise 2.0 / Web 2.0 ?????? </ul><ul>File systems, Databases, Websites, BI, Applications, Exchange </ul>
    4. 4. <ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric </li></ul><ul><li>People centric </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
    5. 5. <ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
    6. 6. Pull and push </li></ul><ul><li>People centric
    7. 7. Mash-up </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
    8. 8. <ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
    9. 9. Pull and push
    10. 10. Downloads & hits </li></ul><ul><li>People centric
    11. 11. Mash-up
    12. 12. Social Value </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
    13. 13. <ul>Web 2.0 Paradigm Shifts </ul><ul><li>Web centric
    14. 14. Pull and push
    15. 15. Downloads & hits
    16. 16. Read-only </li></ul><ul><li>People centric
    17. 17. Mash-up
    18. 18. Social Value
    19. 19. Read/ Write </li></ul><ul>Web 1.0 </ul><ul>Web 2.0 </ul>
    20. 20. <ul>Cultural Paradigm Shifts </ul><ul><li>Know-How </li></ul><ul><li>Know Who knows how </li></ul><ul>Old World </ul><ul>New World </ul>
    21. 21. <ul>Cultural Paradigm Shifts </ul><ul><li>Know-How
    22. 22. Knowledge is Power </li></ul><ul><li>Know Who knows how
    23. 23. Sharing is Power </li></ul><ul>Old World </ul><ul>New World </ul>
    24. 24. <ul>Cultural Paradigm Shifts </ul><ul><li>Know-How
    25. 25. Knowledge is Power
    26. 26. Communication </li></ul><ul><li>Know Who knows how
    27. 27. Sharing is Power
    28. 28. Communities </li></ul><ul>Old World </ul><ul>New World </ul>
    29. 29. <ul>Its about people </ul><ul>and communities and social value </ul><ul>Web 2.0 </ul>
    30. 30. <ul>What is Enterprise 2. 0 ? </ul><ul>How to build vibrant communities </ul><ul>Internal Employees </ul><ul>External Customer Partners Suppliers </ul><ul>Web 2.0 Social Media </ul>
    31. 31. <ul>Internal Communities </ul><ul>Enterprise Communities </ul>
    32. 32. <ul>The Enterprise Communities dilemma </ul><ul>Users View </ul><ul><li>I am too busy to sharing my content
    33. 33. My time is better spent generating revenue
    34. 34. (My knowledge is power) </li></ul><ul><li>What is in it for me (WIIFM)? </li></ul><ul>Business View </ul><ul><li>What is the business case ?
    35. 35. How do measure success ?
    36. 36. How to integrate communities into our existing business processes ? </li></ul><ul><li>What is the RoI? </li></ul><ul>Communities are a “ good thing” BUT... </ul>
    37. 37. <ul>What if we can prove to the business the RoI of Communities (aka Social Enterprise) AND have answers for the users on WIIFM ? </ul>
    38. 38. <ul>How ? </ul>
    39. 39. <ul>Objectives </ul><ul><li>Seamless integrate communties into all core business processes
    40. 40. Establish a standardized Community Framework to support virtual teams and communities
    41. 41. Measure the impact of communties along the business processes
    42. 42. Establish a social value system to evaluate the value of people, content and communties </li></ul>
    43. 43. <ul>Core Business Processes </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Support </ul>
    44. 44. <ul>Business Processes and Applications </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Support </ul>
    45. 45. <ul>Enterprise Community Platform </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Support </ul><ul>Enterprise Community and Collaboration Framework </ul>
    46. 46. <ul>Business/Communities Metrics </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Support </ul><ul>Enterprise Community and Collaboration Framework </ul>
    47. 47. <ul>Use case example: Sun Microsystems </ul><ul>Re-Use of Content in Opportunity Management </ul><ul>and </ul><ul>Project Delivery </ul>
    48. 48. <ul>Re-Use of Documents </ul><ul>Re-Use </ul><ul>Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) </ul><ul>Project 1 </ul><ul>Project 2 </ul><ul>Project 3 </ul>
    49. 49. <ul>Re-Use compared to Win Rate and Margin </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Product Creation </ul><ul>Opportunity Mngt. </ul><ul>BID Mngt. </ul><ul>Delivery </ul><ul>Support </ul><ul>Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) </ul><ul>Win Rate </ul><ul>Forecast </ul><ul>Margin </ul>
    50. 50. <ul>RoI on Communities (Sun Microsystems) </ul><ul><li>Up to 14 % better win rate
    51. 51. Up to 20% higher project margin </li></ul>
    52. 52. <ul>ROI calculation </ul><ul><li>Revenue : 11’000 Millions
    53. 53. 80% of projects in AIM KMS: 8’800 Millions
    54. 54. 15 % average Re-Use: 1’320 Millions
    55. 55. Average win rate improvement : 10 % </li></ul><ul>ROI: 132 Millions incremental revenue </ul>
    56. 56. <ul>Social & Business Value per Document </ul><ul>Social Values </ul><ul><li>Downloads
    57. 57. Ratings
    58. 58. Re-Use </li></ul><ul>Business Values </ul><ul>Wins Revenue Hours saved </ul>
    59. 59. How to build vibrant communities Scalable Enterprise Architecture Adoption “ What is in it for Me “ Any internal or external community Architecture Methodology Value System Community 1 Community 2 Community n Architecture
    60. 60. Architecture Methodology Architecture Community 1 Community 2 Community n Value System
    61. 61. Technical Architecture Community Services Widgets Social Graph
    62. 62. Architecture If You Build it, Will They Come? Architecture Methodology Value System Community 1 Community 2 Community n
    63. 63. Methodology Architecture Methodology Value System Community 1 Community 2 Community n Architecture
    64. 64. Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?
    65. 65. Value System Architecture Methodology Value System Community 1 Community 2 Community n Architecture
    66. 66. <ul>Social Value / WIIFM </ul><ul><li>Social reputation
    67. 67. Who can I trust?
    68. 68. What is my value?
    69. 69. What is in it for me? </li></ul>
    70. 70. Community Equity CONTRIBUTION EQUITY Attachments Wiki Blogs IP SKILLS EQUITY Enterprise User Skills Rating Training PARTICIPATION EQUITY Rate Comment Re-use Tags ROLE EQUITY Business Projects Formal Informal CQ+PQ+SQ+RQ Personal Equity
    71. 71. <ul>How it works </ul><ul>Social Equity </ul><ul>Activities </ul><ul>Me </ul><ul>Contribution create modify Tag Participation view rate comment Re-use </ul><ul>People </ul><ul>Actors </ul><ul>Value per Activity </ul><ul>Sum of Value </ul><ul>Person Equity Information Equity Community Equity </ul>
    72. 72. Tag Equity Java TQ=30 Ruby TQ=20
    73. 73. Tag Equity Java TQ=60 Ruby TQ=60
    74. 74. Tag Equity TQ(Java)=30 TQ(Ruby)=20 TQ(Java)=30 TQ(Ruby)=40 Java TQ=60 Ruby TQ=60
    75. 75. <ul>User Benefit (WiiFM) </ul><ul><li>Social Ranking
    76. 76. Recognition (Incentive)
    77. 77. Expertise and Skills discovery </li></ul>
    78. 78. <ul>Benefit Example: Enterprise Search </ul><ul>Expertise Discovery </ul><ul>Personalized Recommendations </ul>
    79. 79. <ul>Thanks ! </ul><ul><li>[email_address]
    80. 80. http://blogs.oracle.com/peterreiser
    81. 81. http://twitter.com/peterreiser </li></ul>

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