How to build vibrant
Communities
Peter H. Reiser
Principal Engineer GSS CTO Office
Chief Architect CE2.0
http://blog.sun.com/peterreiser
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Agenda
• From Web .1 to Web n+1
• So .. what are the BIG paradigm shifts?
• Enterprise 2.0 strategy
• How to build vibrant communities
• Demo
2

Old World - Business Process (Web .1)
• Software to automate
business process
• 'Over served'
Tools Process community
3

Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of
Technology
• 'Under served'
Consumer to business
• .com bubble
> Scared about
dis-intermediation
community Technology Processes Hope
4

Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web
Community Equity Open Source Social Networking
5

Enterprise 2.0
Enterprise 1.0 Enterprise 2.0
• Hierarchical structure ●
Project based communities
• Fixed communication ●
Architecture of participation
• Static knowledge ●
Organic development of
• Isolates islands of knowledge
knowledge ● Open and connected
• Information overflow knowledge
● Personalized knowledge
• Centralized innovation
processes ● Innovation through
• Monolithic software combination
products ● Services oriented
• Quarterly releases Architecture
Source: Berlescon Studie
●
The perpetual beta
6

Web n+1 – Participate and Win!
Community Tagging Technology Processes Semantic Web
Community Equity Open Source
7

What is Semantic Web?
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The Semantic Challenge (dog=computer)
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Semantic Web Example: Java
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Enterprise n+1
Enterprise 2.0 Enterprise n+1
• Project based communities ●
Semantically interlinked
• Architecture of participation communities
• Organic development of
●
Value driven participation
knowledge
●
Semantic network
knowledge
• Open and connected ●
Semantically connected
knowledge personal knowledge
• Personalized knowledge ●
Semantic based mashup
• Innovation through of knowledge and
combination business process
• Services oriented ●
Software as open source
Architecture service
• The perpetual beta ●
Real time services
Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser 11

So .. what are the BIG paradigm shifts?
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Web 2.0 Paradigm Shifts
• Web centric • People centric
• Pull and push • Mash-up
• Downloads & hits • Community Equity
• Read-only • Read/Write
Dot Com Web 2.0
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Social Networking
Know-How
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Social Networking
Know-How
Know-Who
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Social Networking
Know-How
Know-Who knows how
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Why? Enterprise 2.0
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Enterprise 2.0 Strategy
WHO I AM
●
About Me
●
Contact information
●
My Skills
●
My Contributions
●
My Social Network
●
My Credentials
People centric/Read Write
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Enterprise 2.0 Strategy
WHO I AM WHAT I NEED
●
About Me
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Mashup Enabled
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Enterprise 2.0 Strategy
PERSONAL MASHUP
WHO I AM WHAT I NEED
●
Personal to me
●
Real time
●
About Me
●
Context aware
●
Contact information
●
More training
●
My Skills
●
To publish
●
My Contributions
●
To collaborate
●
My Social Network
●
To find something
●
My Credentials
●
A pay raise
People centric/Read Write Value Driven Mashup Enabled
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but still .....
How do I find?
Intranet How can I
contribute?
What's in it
Wikis for me?
Blogs
Forums
Social Sites
Email
Portal
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moving from
Knowledge is Power
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moving from
Knowledge is Power
to
Sharing is Power
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How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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Functional Architecture
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Technical Architecture
Community Equity System (CES)
My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities
Widget Widget Widget Widget Network Widget Widget widgets
Web Services & ATOM & WebDAV
Community Services
Community Wiki Attachment Tagging Feed Blog
Equity Service Service Service Syndication Service
Rating/
Search Ontology Bookmark WSYWYG
Comment
Service CE Registry Service Service Service
Service
Community Security & Entitlement Services (CE IdM)
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Methodology
What Check
Has the Community a Persistent Identity ? (understand cause and
✔
value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is
✔
necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
✔
Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual
✔
and IRL)
Have you defined the community value system ? (Community Equity,
✔
business metrics)
What is your publishing policy (don't share without legal approval or share
✔
everthing except ...?)
Have you identified the tools you need? (wiki, blogs,
✔
attachment,search, social network etc.)
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Community Equity
• How do I gain capital in
a virtual world?
• How do I know my
value?
• What is in it for
me?
• How do I gain social
reputation & trust?
• What is the impact on
Web next....
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Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ
IP Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
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Personal Equity
my Community Equity Activities Me
Contribution
create
modify
tag
Participation People
view
rate
comment
reuse
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Information Equity
Content Activities People
create
modify
download
view
rate
comment
tag
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Are You Ready For Web n+1?
1) How do you measure success of your
communities?
2) Can you do instant mashups?
3) Are you using widgets?
4) How do you manage your communities?
5) How do you measure quality of your content?
6) How many websites do you have to maintain?
7) How easy is it to publish or write to them?
8) Is your community happy with this?
9) How to you answer the WIIIFM question?
10) Do you find what you need?
11) How do you collaborate globally?
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Demo
• CEC 2007
• MyProfile
• Tagging
• Rating
• Myshare
• Search
• Community Equity
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CEC 2007
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MyProfile
35

My Share
• Wiki Model
• Collaboration
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Tagging
• Easy Tagging of a Wiki page
• Tag cloud per page
• Tag suggestions
37

Rating/Commenting
38

Search
Last searches Knowledgeable
people
Document Related
Categories Communities
Related
Tags
Related
email aliases
39

Community Equity
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Thank you
peter.reiser@sun.com
http://blogs.sun.com/peterreiser
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