How to build vibrant communities

How to build vibrant Communities Peter H. Reiser Principal Engineer GSS CTO Office Chief Architect CE2.0 http://blog.sun.com/peterreiser 1

Agenda • From Web .1 to Web n+1 • So .. what are the BIG paradigm shifts? • Enterprise 2.0 strategy • How to build vibrant communities • Demo 2

Old World - Business Process (Web .1) • Software to automate business process • 'Over served' Tools Process community 3

Web 1.0 - Have Lunch or 'Be Lunch' • Standardization of Technology • 'Under served' Consumer to business • .com bubble > Scared about dis-intermediation community Technology Processes Hope 4

Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking 5

Enterprise 2.0 Enterprise 1.0 Enterprise 2.0 • Hierarchical structure ● Project based communities • Fixed communication ● Architecture of participation • Static knowledge ● Organic development of • Isolates islands of knowledge knowledge ● Open and connected • Information overflow knowledge ● Personalized knowledge • Centralized innovation processes ● Innovation through • Monolithic software combination products ● Services oriented • Quarterly releases Architecture Source: Berlescon Studie ● The perpetual beta 6

Web n+1 – Participate and Win! Community Tagging Technology Processes Semantic Web Community Equity Open Source 7

What is Semantic Web? 8

The Semantic Challenge (dog=computer) 9

Semantic Web Example: Java 10

Enterprise n+1 Enterprise 2.0 Enterprise n+1 • Project based communities ● Semantically interlinked • Architecture of participation communities • Organic development of ● Value driven participation knowledge ● Semantic network knowledge • Open and connected ● Semantically connected knowledge personal knowledge • Personalized knowledge ● Semantic based mashup • Innovation through of knowledge and combination business process • Services oriented ● Software as open source Architecture service • The perpetual beta ● Real time services Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser 11

So .. what are the BIG paradigm shifts? 12

Web 2.0 Paradigm Shifts • Web centric • People centric • Pull and push • Mash-up • Downloads & hits • Community Equity • Read-only • Read/Write Dot Com Web 2.0 13

Social Networking Know-How 14

Social Networking Know-How Know-Who 15

Social Networking Know-How Know-Who knows how 16

Why? Enterprise 2.0 17

Enterprise 2.0 Strategy WHO I AM ● About Me ● Contact information ● My Skills ● My Contributions ● My Social Network ● My Credentials People centric/Read Write 18

Enterprise 2.0 Strategy WHO I AM WHAT I NEED ● About Me ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Mashup Enabled 19

Enterprise 2.0 Strategy PERSONAL MASHUP WHO I AM WHAT I NEED ● Personal to me ● Real time ● About Me ● Context aware ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Value Driven Mashup Enabled 20

but still ..... How do I find? Intranet How can I contribute? What's in it Wikis for me? Blogs Forums Social Sites Email Portal 21

moving from Knowledge is Power 22

moving from Knowledge is Power to Sharing is Power 23

How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 24

Functional Architecture 25

Technical Architecture Community Equity System (CES) My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities Widget Widget Widget Widget Network Widget Widget widgets Web Services & ATOM & WebDAV Community Services Community Wiki Attachment Tagging Feed Blog Equity Service Service Service Syndication Service Rating/ Search Ontology Bookmark WSYWYG Comment Service CE Registry Service Service Service Service Community Security & Entitlement Services (CE IdM) 26

Methodology What Check Has the Community a Persistent Identity ? (understand cause and ✔ value, and feel included (rituals)) Have the responsibilities been agreed to? (common definition of what is ✔ necessary to make this a viable community Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge ✔ Champion, Peripheral Member ? Have you defined the Community rhythms? (regular events, virtual ✔ and IRL) Have you defined the community value system ? (Community Equity, ✔ business metrics) What is your publishing policy (don't share without legal approval or share ✔ everthing except ...?) Have you identified the tools you need? (wiki, blogs, ✔ attachment,search, social network etc.) 27

Community Equity • How do I gain capital in a virtual world? • How do I know my value? • What is in it for me? • How do I gain social reputation & trust? • What is the impact on Web next.... 28

Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 29

Personal Equity my Community Equity Activities Me Contribution create modify tag Participation People view rate comment reuse 30

Information Equity Content Activities People create modify download view rate comment tag 31

Are You Ready For Web n+1? 1) How do you measure success of your communities? 2) Can you do instant mashups? 3) Are you using widgets? 4) How do you manage your communities? 5) How do you measure quality of your content? 6) How many websites do you have to maintain? 7) How easy is it to publish or write to them? 8) Is your community happy with this? 9) How to you answer the WIIIFM question? 10) Do you find what you need? 11) How do you collaborate globally? 32

Demo • CEC 2007 • MyProfile • Tagging • Rating • Myshare • Search • Community Equity 33

CEC 2007 34

MyProfile 35

My Share • Wiki Model • Collaboration 36

Tagging • Easy Tagging of a Wiki page • Tag cloud per page • Tag suggestions 37

Rating/Commenting 38

Search Last searches Knowledgeable people Document Related Categories Communities Related Tags Related email aliases 39

Community Equity 40

Thank you peter.reiser@sun.com http://blogs.sun.com/peterreiser 41

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How to build vibrant communities

by Peter Reiser on Jun 12, 2008

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How to build vibrant communities — Presentation Transcript