from

Internal Communications
                                    to
      Vibrant Communities

Peter H. Reiser
Chief Arch...
Paradigm Shifts ?



                    2
From Web centric


       Some content …




                        3
To People centric




                    4
from Intranet


 from 90 – 10
  from 90 – 10




                 5
To Vibrant Communities


 from 90 – 10
  from 90 – 10



 to 10 – 90
  to 10 – 90
                         6
From Web Metrics




                   7
To Social Value




                  8
Its all about people
communities and value!




                         9
How ?



        10
How to build vibrant communities


    Community 1     Community 2   Community n


                  Value System
        ...
How to build vibrant communities


    Community 1     Community 2   Community n


                  Value System
        ...
Federated Architecture
                                            Portal/Widgets
 MyShare         MyTags       MyContribu...
Architecture


   Community 1     Community 2   Community n


If You Value Systemit, Will
        Build
They Come?
       ...
Methodology


    Community 1     Community 2   Community n


                  Value System
                  Methodology...
Community Methodology

             MMFI – Make Me Feel Included
             What is the common cause ?
             Do y...
How to build vibrant communities


    Community 1     Community 2   Community n


                  Value System
        ...
Value System: Social Capital
• How do I build value in
  a virtual world?
• How do I know my
  value?
• What is my contrib...
Community Equity
CONTRIBUTION                    PARTICIPATION
    EQUITY                         EQUITY
  Attachments    ...
SunSpace -
a successful implementation




                              20
What is SunSpace ?
• A concept and architecture       • Calculates “community equity”
     designed to build and          ...
What is SunSpace ?
• A concept and architecture     • Calculates “community equity”
     designed to users
       25'000 b...
Thanks !
• peter.reiser@sun.com
• http://blogs.sun.com/peterreiser
• http://twitter.com/peterreiser




                  ...
Demo




       24
MyProfile




            25
Communities




              26
Secure microblogging




                       27
Personalized Search




                      28
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From Communication to vibrant communities

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Speech at Enterprise 2.0 conference in Frankfurt on November 11th 2009

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From Communication to vibrant communities

  1. 1. from Internal Communications to Vibrant Communities Peter H. Reiser Chief Architect Social Community Framework http://blogs/sun.com/peterreiser http://twitter.com/peterreiser 1
  2. 2. Paradigm Shifts ? 2
  3. 3. From Web centric Some content … 3
  4. 4. To People centric 4
  5. 5. from Intranet from 90 – 10 from 90 – 10 5
  6. 6. To Vibrant Communities from 90 – 10 from 90 – 10 to 10 – 90 to 10 – 90 6
  7. 7. From Web Metrics 7
  8. 8. To Social Value 8
  9. 9. Its all about people communities and value! 9
  10. 10. How ? 10
  11. 11. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 11
  12. 12. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 12
  13. 13. Federated Architecture Portal/Widgets MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities Web Services Federated Services Community Feed Wiki Attachment Tagging Blog Equity Syndication Rating Search Forum Comment Ontology Microblogging Social Graph Security & Entitlement Services (IdM) Enterprise Store URL Attachments Tags Activities People Groups Statistics 13
  14. 14. Architecture Community 1 Community 2 Community n If You Value Systemit, Will Build They Come? Methodology Architecture 14
  15. 15. Methodology Community 1 Community 2 Community n Value System Methodology Architecture 15
  16. 16. Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? 16
  17. 17. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 17
  18. 18. Value System: Social Capital • How do I build value in a virtual world? • How do I know my value? • What is my contribution and participation value ? • How do I gain virtual reputation & trust? 18
  19. 19. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 19
  20. 20. SunSpace - a successful implementation 20
  21. 21. What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to build and for people, communities and nourish vibrant communities content as a means to within an organization. promote participation • The architecture of SunSpace • Integrates with existing promotes participation and knowledge bases and nurtures organic repositories in an development of knowledge organization in communities • Promotes sharing and focuses on and satisfies individual needs of participants 21
  22. 22. What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to users 25'000 build and for people, communities and nourish vibrant communities 400+ organization. communities content as a means to within an promote participation • The10X growth in 6 month Integrates with existing architecture of SunSpace • promotes participation and knowledge bases and Social Community Platform nurtures organic repositories in an Architecture, Methodology, Value System development of knowledge in communities organization • Promotes sharing and focuses on and satisfies individual needs of participants 22
  23. 23. Thanks ! • peter.reiser@sun.com • http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser 23
  24. 24. Demo 24
  25. 25. MyProfile 25
  26. 26. Communities 26
  27. 27. Secure microblogging 27
  28. 28. Personalized Search 28
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