From Communication to vibrant communities

from Internal Communications to Vibrant Communities Peter H. Reiser Chief Architect Social Community Framework http://blogs/sun.com/peterreiser http://twitter.com/peterreiser 1

Paradigm Shifts ? 2

From Web centric Some content … 3

To People centric 4

from Intranet from 90 – 10 from 90 – 10 5

To Vibrant Communities from 90 – 10 from 90 – 10 to 10 – 90 to 10 – 90 6

From Web Metrics 7

To Social Value 8

Its all about people communities and value! 9

How ? 10

How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 11

Federated Architecture Portal/Widgets MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities Web Services Federated Services Community Feed Wiki Attachment Tagging Blog Equity Syndication Rating Search Forum Comment Ontology Microblogging Social Graph Security & Entitlement Services (IdM) Enterprise Store URL Attachments Tags Activities People Groups Statistics 13

Architecture Community 1 Community 2 Community n If You Value Systemit, Will Build They Come? Methodology Architecture 14

Methodology Community 1 Community 2 Community n Value System Methodology Architecture 15

Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? 16

Value System: Social Capital • How do I build value in a virtual world? • How do I know my value? • What is my contribution and participation value ? • How do I gain virtual reputation & trust? 18

Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 19

SunSpace - a successful implementation 20

What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to build and for people, communities and nourish vibrant communities content as a means to within an organization. promote participation • The architecture of SunSpace • Integrates with existing promotes participation and knowledge bases and nurtures organic repositories in an development of knowledge organization in communities • Promotes sharing and focuses on and satisfies individual needs of participants 21

What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to users 25'000 build and for people, communities and nourish vibrant communities 400+ organization. communities content as a means to within an promote participation • The10X growth in 6 month Integrates with existing architecture of SunSpace • promotes participation and knowledge bases and Social Community Platform nurtures organic repositories in an Architecture, Methodology, Value System development of knowledge in communities organization • Promotes sharing and focuses on and satisfies individual needs of participants 22

Thanks ! • peter.reiser@sun.com • http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser 23

Demo 24

MyProfile 25

Communities 26

Secure microblogging 27

Personalized Search 28

From Communication to vibrant communities

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