Enterprise 2.0 - How to
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Lecture at FHNW - CAS IT management on Enterprise 2.0

Lecture at FHNW - CAS IT management on Enterprise 2.0

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  • 1. CAS IT Management <Insert Picture Here> 25. November 2011 Social Enterprise - How to Peter H. Reiser Principal Architect, OracleFriday, November 25, 11
  • 2. Oracle Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.Friday, November 25, 11
  • 3. Web 2.0 Paradigm Shifts Web 1.0 Web 2.0Friday, November 25, 11
  • 4. Web 2.0 Paradigm Shifts Web 1.0 Web 2.0 Web centric -> People centricFriday, November 25, 11
  • 5. Web 2.0 Paradigm Shifts Web 1.0 Web 2.0 Web centric -> People centric Pull/Push -> MashupFriday, November 25, 11
  • 6. Web 2.0 Paradigm Shifts Web 1.0 Web 2.0 Web centric -> People centric Pull/Push -> Mashup Hits, Downl. -> Social ValueFriday, November 25, 11
  • 7. Web 2.0 Paradigm Shifts Web 1.0 Web 2.0 Web centric -> People centric Pull/Push -> Mashup Hits, Downl. -> Social Value Read-only -> Read/WriteFriday, November 25, 11
  • 8. Cultural Paradigm Shifts Old World New WorldFriday, November 25, 11
  • 9. Cultural Paradigm Shifts Old World New World Know How -> Know WhoFriday, November 25, 11
  • 10. Cultural Paradigm Shifts Old World New World Know How -> Know Who knows howFriday, November 25, 11
  • 11. Cultural Paradigm Shifts Old World New World Know How -> Know Who knows how Knowledge is -> Sharing is Power PowerFriday, November 25, 11
  • 12. Cultural Paradigm Shifts Old World New World Know How -> Know Who knows how Knowledge is -> Sharing is Power Power Communication -> CommunitiesFriday, November 25, 11
  • 13. Web 2.0 Its about people and communities and social valueFriday, November 25, 11
  • 14. What is Enterprise 2. 0 ? How to build vibrant communities Web 2.0 Internal Social Media External Employees Customer Partners SuppliersFriday, November 25, 11
  • 15. What is Enterprise 2. 0 ? How to build vibrant communities Web 2.0 Internal Social Media External Internal Employees Employees Customer Partners SuppliersFriday, November 25, 11
  • 16. The Enterprise 2.0 dilemma Business View Communities are a “good thing” BUT... What is the business case? How to integrate social & communities into our existing business processes ? What is the RoI? Users View I am too busy to sharing my content My time is better spent generating revenue (My knowledge is power) What’s In It For Me (WIIFM)?Friday, November 25, 11
  • 17. What if we can prove to the business the RoI of Communities (aka Enterprise 2.0) AND have answers for the users on WIIFM?Friday, November 25, 11
  • 18. How ?Friday, November 25, 11
  • 19. Objectives Seamless integrate social & communities into all core business processes Establish a standardized Enterprise 2.0 Framework to support collaboration and communities Measure the impact of social & communities along the business processes Establish targeted social value modelsFriday, November 25, 11
  • 20. Core Business Processes Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt.Friday, November 25, 11
  • 21. Business Processes and Applications Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt.Friday, November 25, 11
  • 22. Social Enterprise Community Framework Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Social Enterprise Community FrameworkFriday, November 25, 11
  • 23. Business/Communities Metrics Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Social Enterprise FrameworkFriday, November 25, 11
  • 24. Use Case: AIM KMS - Sun Microsystems Re-Use of Content in Opportunity Management and Project DeliveryFriday, November 25, 11
  • 25. Re-Use of Documents Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) Project 3 Re-Use Project 1 Project 2Friday, November 25, 11
  • 26. Re-Use compared to Win Rate and Margin Product Opportunity BID Delivery Delivery Support Creation Mngt. Mngt. Forecast Win Rate Margin Enterprise Social and Community Framework (AIM KMS & SunSpace)Friday, November 25, 11
  • 27. RoI on Communities (Sun Microsystems)  Up to 14 % better win rate  Up to 20% higher project marginFriday, November 25, 11
  • 28. ROI calculation Revenue : 11,000 Millions 80% of projects in AIM KMS: 8,800 Millions 15 % average Re-Use: 1,320 Millions Average win rate improvement : 10 % ROI: 132 Millions incremental revenueFriday, November 25, 11
  • 29. Social & Business Value per Document Social Values Business Values Downloads Wins Ratings Revenue Re-Use Hours savedFriday, November 25, 11
  • 30. How to build vibrant communities Value Adoption TechnologyFriday, November 25, 11
  • 31. How to build vibrant communities Value Adoption Technology Enterprise ArchitectureFriday, November 25, 11
  • 32. How to build vibrant communities Value Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 33. How to build vibrant communities Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 34. How to build vibrant communities Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 35. Technical Architecture Widgets My Contri- My MyShare MyTags My Skills MySocial MyEquity butions Community Web Services Community Services Community Feed Wiki Attachment Tagging Syndication Blog Equity Member- Rating Social Search ship Ontology Bookmark Comment Graph Security & Entitlement Services (IdM)Friday, November 25, 11
  • 36. Methodology Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 37. Methodology Value Business: RoI, Users: WIIFM If you build it, will they come? Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 38. Methodology Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 39. Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?Friday, November 25, 11
  • 40. Value Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 41. Targeted Social Value ModelsFriday, November 25, 11
  • 42. Targeted Social Value Models Sales Team Tech TeamFriday, November 25, 11
  • 43. Targeted Social Value Models Next Fiscal year - you can choose between: Sales Team Tech TeamFriday, November 25, 11
  • 44. Targeted Social Value Models Next Fiscal year - you can choose between: 5% more salary Sales Team Tech TeamFriday, November 25, 11
  • 45. Targeted Social Value Models Next Fiscal year - you can choose between: 5% more salary or work on a cool project Sales Team Tech TeamFriday, November 25, 11
  • 46. Source: TomuniversalFriday, November 25, 11
  • 47. Social Value SystemFriday, November 25, 11
  • 48. Social Value System • Social reputationFriday, November 25, 11
  • 49. Social Value System • Social reputation • Who can I trust?Friday, November 25, 11
  • 50. Social Value System • Social reputation • Who can I trust? • What is my value?Friday, November 25, 11
  • 51. Social Value System • Social reputation • Who can I trust? • What is my value? • What’s In It For Me?Friday, November 25, 11
  • 52. Measuring Social CapitalFriday, November 25, 11
  • 53. Community EquityFriday, November 25, 11
  • 54. Community Equity Contribution Documents Wiki Blogs PatentsFriday, November 25, 11
  • 55. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents TagsFriday, November 25, 11
  • 56. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Tags Skill Education Skills ReputationFriday, November 25, 11
  • 57. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Tags Skill Role Education Skills Business Reputation CommunitiesFriday, November 25, 11
  • 58. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Personal Tags Skill Personal Role Equity Education Skills Business Reputation CommunitiesFriday, November 25, 11
  • 59. Community Equity Mathematical Model Object Activity | Contribution - Aging | Partipation - AgingFriday, November 25, 11
  • 60. Information Equity Content Activities CommunityFriday, November 25, 11
  • 61. Information Equity Content Activities CommunityFriday, November 25, 11
  • 62. Information Equity Content Activities Community create modify download view rate comment tagFriday, November 25, 11
  • 63. Information Equity Content Activities Community create modify download view rate comment tagFriday, November 25, 11
  • 64. Personal Equity My Community Equity Activities Me CommunityFriday, November 25, 11
  • 65. Personal Equity My Community Equity Activities Me CommunityFriday, November 25, 11
  • 66. Personal Equity My Community Equity Activities Me Contribution create modify tag CommunityFriday, November 25, 11
  • 67. Personal Equity My Community Equity Activities Me Contribution create modify tag Community Participation view rate comment reuseFriday, November 25, 11
  • 68. Personal Equity My Community Equity Activities Me Contribution create modify tag Community Participation view rate comment reuseFriday, November 25, 11
  • 69. Tag EquityFriday, November 25, 11
  • 70. Tag EquityFriday, November 25, 11
  • 71. Tag Equity Info 1 IQ=10Friday, November 25, 11
  • 72. Tag Equity Info 1 IQ=10 Java TQ=10Friday, November 25, 11
  • 73. Tag Equity Info 1 Info 2 IQ=10 IQ=20 Java TQ=10Friday, November 25, 11
  • 74. Tag Equity Info 1 Info 2 IQ=10 IQ=20 Java Java Ruby TQ=30 TQ=10 TQ=20Friday, November 25, 11
  • 75. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Java Ruby TQ=30 TQ=10 TQ=20Friday, November 25, 11
  • 76. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Ruby TQ=30 TQ=20 37Friday, November 25, 11
  • 77. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Ruby TQ=30 TQ=20 37Friday, November 25, 11
  • 78. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 IQ=10 IQ=20 IQ=30 Java Ruby TQ=30 TQ=20 37Friday, November 25, 11
  • 79. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 IQ=10 IQ=20 IQ=30 Java Java Ruby TQ=30 TQ=60 TQ=20 37Friday, November 25, 11
  • 80. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby TQ=30 TQ=60 TQ=20 37Friday, November 25, 11
  • 81. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby Ruby TQ=30 TQ=60 TQ=20 TQ=70 37Friday, November 25, 11
  • 82. Tag Equity TQ(Java)=30 TQ(Java)=30 TQ(Ruby)=20 TQ(Ruby)=40 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby Ruby TQ=30 TQ=60 TQ=20 TQ=70 37Friday, November 25, 11
  • 83. Use Case: SunSpace - Sun Microsystems Social Enterprise Framework for Global Sales & Services 25,000+ users 150’000+ content items 12+ millions social activities 10x growth within first 6 month Community Equity implemented since 2008Friday, November 25, 11
  • 84. Information Ranking 39Friday, November 25, 11
  • 85. Expert Discovery 40Friday, November 25, 11
  • 86. Trend DiscoveryFriday, November 25, 11
  • 87. Better Enterprise SearchFriday, November 25, 11
  • 88. Better Enterprise Search Better search resultsFriday, November 25, 11
  • 89. Better Enterprise Search Better search results Personalized RecommendationsFriday, November 25, 11
  • 90. Better Enterprise Search Expertise Discovery Better search results Personalized RecommendationsFriday, November 25, 11
  • 91. User Profile (WIIFM) Social Ranking Recognition (Incentive) Expertise and Skills discoveryFriday, November 25, 11
  • 92. What’s In It For Me (WIIFM) Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 93. What’s In It For Me (WIIFM) Value Business: RoI, Users: WIIFM Social Adoption model Adoption Process / Methodology Technology Enterprise ArchitectureFriday, November 25, 11
  • 94. Use Case: Technology Leadership - Sun Fellow Principal Senior Engineer EngineerFriday, November 25, 11
  • 95. Use Case: Technology Leadership - Sun Fellow Principal HR Levels Senior Engineer EngineerFriday, November 25, 11
  • 96. Use Case: Technology Leadership - Sun Fellow Principal HR Levels HR Promotion Process Senior Engineer EngineerFriday, November 25, 11
  • 97. Use Case: Technology Leadership - Sun Fellow Peer Review Principal HR Levels HR Promotion Process Senior Engineer EngineerFriday, November 25, 11
  • 98. Use Case: Technology Leadership - Sun Fellow Peer Review Principal Candidate Pipeline Criterias Internal Outreach External Outreach HR Levels HR Promotion Process Senior Engineer Intellectual Properties .... .... Over average Community Equity EngineerFriday, November 25, 11
  • 99. Thanks ! peter.reiser@oracle.com http://blogs.oracle.com/peterreiser http://twitter.com/peterreiserFriday, November 25, 11