BENCHMARK 1CUSTOMER DRIVEN CULTURE OBJECTIVE : A sales organisation that is focused on the needs of the customer and is capable of satisfying those needs in a manner that meets or exceeds the customers’ buying expectations.
OTHER CUSTOMER DRIVEN ACTIVITIES CREATE A CUSTOMER ADVISORY BOARD INVITE KEY CUSTOMERS TO SPEAK TO YOUR STAFF CUSTOMER SATISFACTION SURVEYS TRAIN STAFF TO INTERVIEW CUSTOMERS INVITE CUSTOMERS TO SHARE YOUR SALES TRAINING HAVE CUSTOMERS SPEAK AT YOUR SALES CONFERENCES LEARN TO UNDERSTAND YOUR CUSTOMERS BUYING PROCESS CONDUCT WIN/LOSS REVIEWS
DELIVERING VALUE Ultimately customers interact with salespeople for only one reason. They expect them to create some type of business value through the implementation of their products and services. Successful companies have developed processes and tools to communicate that value in explicit and credible terms.
BENCHMARK 2RECRUITING AND SELECTION OBJECTIVE : Improve productivity and reduce turnover in the sales force by recruiting and selecting the right sales people with the right skill set for the right sales roles.
BENCHMARK 3TRAINING AND DEVELOPMENT OBJECTIVE : Provide training and develop programmes that are relevant to the sales force’s objectives and maximise the organisation’s return on its training investment.
BENCHMARK 4 MARKET SEGMENTATION OBJECTIVE: Target clearly defined market segments so the sales force can cater to their distinct buying needs and invest an appropriate amount of effort in each customer group
BENCHMARK 5SALES PROCESSES OBJECTIVE : Design and implement formal sales processes that 1) inform your sales force of the way you want them to sell, 2) provide sales management with a framework from which to manage, and 3) enable measurement and continuous improvement of the sales force’s performance
The 7 Customer Rules For Becoming The New Sales Professional Salespeople take personal accountability for customers’ desired results. In order to personally manage a customer account, salespeople must understand the customer’s business. Customers expect salespeople to be their representatives within the seller’s organisation. Customers want salespeople to think beyond features and benefits to applications The ongoing expansion of corporate boundaries has been accompanied by a corresponding growth in customer demand for local, accessible sales representatives. Customers expect salespeople to not only solve their problems during the transaction itself, but throughout the full term of the business relationship. Because change is the only constant in today’s business-to-business environment, customers expect salespeople to respond with proactive continuous innovation to their spoken and unspoken needs.