It’s an era of reinvention, and many b-to-b meetings and conferences that have been unchanged for years are now getting extreme makeovers. Join one of the architects of reinvented experiences for Boeing and T-Mobile for a lesson in refreshing your events. Heavy emphasis will be put on connecting with audiences in new ways—from turning events upside down to involving attendees at every turn. Learn how to breathe new life into the “same old, same old” events.