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From Småland's
woods to silicon
valley

Öredev 2011


                          #neo4j
Peter Neubauer            @peterneubauer
Founder, Neo Technology   peter@neotechnology.com
What is Neo4j?
The jurney
The jurney
The jurney
The jurney
CTO #3
The idea
Focus




http://viniciusvacanti.com/2010/08/03/new-ideas-can-kill-your-startup/
The chasm
Theory
#startuplife
#startuplife
•You marry your co-founders
#startuplife
•You marry your co-founders
•Startuplife Take Over
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
•Little things, start minimal
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
•Little things, start minimal
•Users. Community. Advisors.
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
•Little things, start minimal
•Users. Community. Advisors.
•Pivot, Luck, Timing.
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
•Little things, start minimal
•Users. Community. Advisors.
•Pivot, Luck, Timing.
•Don’t worry about competitors
#startuplife
•You marry your co-founders
•Startuplife Take Over
•It's an Emotional Roller-coaster
•It IS Fun
•Embrace change.
•Long term persistence Is the Key
•Little things, start minimal
•Users. Community. Advisors.
•Pivot, Luck, Timing.
•Don’t worry about competitors
•Deals fail, some investors are clueless
Reality
Reality
Reality
Reality
Reality



2000
Reality



2000   2003
Reality



2000   2003      2007
Reality



2000   2003      2007 2009
Reality



2000   2003      2007 2009   2013
Reality



2000   2003      2007 2009   2013   ?
My way
My way

Great People
My way

Great People
Great Projects
My way

Great People
Great Projects
Great Places
The statistics
don’t do this!
don’t do this!

 new market
  new model
 new product
How?
How?
•The Lean Startup -Eric Ries
How?
•The Lean Startup -Eric Ries

•Measure
How?
•The Lean Startup -Eric Ries

•Measure
•MVP
How?
•The Lean Startup -Eric Ries

•Measure
•MVP
•Customer development
How?
•The Lean Startup -Eric Ries

•Measure
•MVP
•Customer development
•Pivot, test
How?
•The Lean Startup -Eric Ries

•Measure
•MVP
•Customer development
•Pivot, test
Engineers rule
  Work hard
   Focus
n!
Engineers rule
        f u
    e	 
  Work hard
  v
Ha Focus
Where are we now?
Reading
•http://neo4j.org
•http://www.startuplessonslearned.com/
•http://engineering.curiouscatblog.net/2006/05/10/top-
degree-for-sp-500-ceos-engineering/
•http://en.wikipedia.org/wiki/
Crossing_the_Chasm_(book)
•http://blog.penelopetrunk.com/2009/03/06/5-things-to-
do-when-youre-unemployed-hint-its-not-job-hunting/
•http://viniciusvacanti.com/2010/08/03/new-ideas-can-
kill-your-startup/
•http://www.paulgraham.com/really.html
•http://www.fastcompany.com/magazine/66/mylife.html
2011 11-öredev

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2011 11-öredev

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. - Dropbox, Flickr\n
  7. \n
  8. Geoffrey A. Moore\n
  9. Geoffrey A. Moore\n
  10. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  11. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  12. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  13. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  14. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  15. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  16. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  17. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  18. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  19. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  20. - http://www.paulgraham.com/really.html\n- Co-Founder is like married without sex\n“It surprised me that being a startup founder does not get you more admiration from women.”\n\n
  21. - RDF\n- Object databases\n\n
  22. - RDF\n- Object databases\n\n
  23. - RDF\n- Object databases\n\n
  24. - RDF\n- Object databases\n\n
  25. - RDF\n- Object databases\n\n
  26. - RDF\n- Object databases\n\n
  27. - RDF\n- Object databases\n\n
  28. - RDF\n- Object databases\n\n
  29. - RDF\n- Object databases\n\n
  30. - http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391794/index.htm\n- 10K hours-> 5 working years http://www.dialogcrm.com/blog/2007/07/03/the-10000-hours-rule/\n- Disruptive innovations take 5-10 years\n\n
  31. - http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391794/index.htm\n- 10K hours-> 5 working years http://www.dialogcrm.com/blog/2007/07/03/the-10000-hours-rule/\n- Disruptive innovations take 5-10 years\n\n
  32. - http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391794/index.htm\n- 10K hours-> 5 working years http://www.dialogcrm.com/blog/2007/07/03/the-10000-hours-rule/\n- Disruptive innovations take 5-10 years\n\n
  33. - you go a long way on product and excellence\n- business can be learned\n- don’t believe in too much bullshit\n- be prepared to get a pro team in\n
  34. - http://blog.penelopetrunk.com/2009/03/06/5-things-to-do-when-youre-unemployed-hint-its-not-job-hunting/\n
  35. \n\n
  36. \n\n
  37. \n\n
  38. \n\n
  39. \n\n
  40. \n\n
  41. - http://engineering.curiouscatblog.net/2006/05/10/top-degree-for-sp-500-ceos-engineering/: \n
  42. - http://engineering.curiouscatblog.net/2006/05/10/top-degree-for-sp-500-ceos-engineering/: \n
  43. \n
  44. - FFF\n- VC\n- Community\n\n
  45. \n\n
  46. \n\n
  47. - http://blog.penelopetrunk.com/2009/03/06/5-things-to-do-when-youre-unemployed-hint-its-not-job-hunting/\n