Facebook Developers Intro

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Presentation by Peter Netri (http://twitter.com/Netro1) at Facebook Developers Community Bratislava meeting; 12 Oct 2011;

http://twitter.com/FacebookDevSK
http://www.facebook.com/groups/188066214578728

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Facebook Developers Intro

  1. 1. Facebook Developers
  2. 2. Intro• Users • 800+ million active users worldwide • 1.8+ million users in Slovakia
  3. 3. Mobile• Facebook Mobile • 350+ million active users access Facebook through their mobile devices • 475 mobile careers globally work to deploy and promote Facebook mobile products
  4. 4. Platform• Facebook Platform • 20+ million times per day a Facebook app is installed • 500+ million people use Facebook app or experience Facebook Platform on other website monthly • 7+ million apps and websites are integrated with Facebook
  5. 5. Developers• Register on Facebook• Allow Developers App
  6. 6. Top Developers• Facebook • Static FBML, iPhone app, Android app• Zynga • CityVille, FarmVille, Texas HoldEm Poker• Electronic Arts • The Sims Social, Pet Society, Restaurant City• Badoo• RIM• Microsoft
  7. 7. App Placement• Facebook Page Tab• Full Canvas• Website integration via Connect• Mobile
  8. 8. Page Tab• Width: 520px
  9. 9. Canvas• Width: 760px
  10. 10. Connect• Website
  11. 11. Mobile
  12. 12. Application Types• Games• Contests & Sweepstakes• Utilities• Entertaining• Educational• Promotional• etc.
  13. 13. Games
  14. 14. Contests & Sweepstakes
  15. 15. Utilities
  16. 16. Brands & Apps• Engagement• Growth• Use• Promo
  17. 17. In-App Ads• eCPM - earn money by partnering with Ad Provider
  18. 18. Case Study• Perfect example of Facebook integration
  19. 19. DOs & DON’Ts• Platform Policy • http://developers.facebook.com/policy• Brand Permissions Center • http://www.facebook.com/brandpermissions/logos.php• Promotions Guidelines • http://www.facebook.com/promotions_guidelines.php• Ad Guidelines • http://www.facebook.com/ad_guidelines.php
  20. 20. Resources• Facebook Platform on Facebook • http://www.facebook.com/platform • http://developers.facebook.com• Bug Tracker / Support • http://developers.facebook.com/bugs • http://facebook.stackoverflow.com• Facebook Developers Community Bratislava • http://twitter.com/FacebookDevSK • http://www.facebook.com/groups/188066214578728
  21. 21. Questions
  22. 22. Thank you Peter NETRI@Netro1 @FacebookDevSKfacebook.com/groups/188066214578728/

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