SkinIt Branding Presentation
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SkinIt Branding Presentation

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This is a presentation my group did for Linda Castillon who is the Head of Licensing at SkinIt. This was a fun project centered on how SkinIt can better brand themselves. We focused on a clear, ...

This is a presentation my group did for Linda Castillon who is the Head of Licensing at SkinIt. This was a fun project centered on how SkinIt can better brand themselves. We focused on a clear, coherent, and consistent message centered on great products, best quality and extensive availability.

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    SkinIt Branding Presentation SkinIt Branding Presentation Presentation Transcript

    • Great Products + Strong Business + Better World
      Respect »» Like »» Trust »» Belong »» Share
    • Plan to Improve Brand Awareness and Brand Favorable Opinion
    • Brand Promise Analysis
      *Virality
      *Unique/Individualistic
      *Quality
      *Affordable
      *Availability
      *Current/Trendy
      Correlation With Overall
      Brand/Favorable Opinion
      *Environmental
      *Customer Satisfaction
      *Ease of Use
      *American
      SkinIt Strengths/Weaknesses
    • Website Recommendations
    • Great Products + Strong Business + Better World
      Skins For A Cause
      American Breast Cancer Foundation
      Blue Thong Society
      CASA, GLA
      National Multiple Sclerosis Society
      National Society of Collegiate Scholars
      Support Our Troops
      The Leukemia & Lymphoma Society
      Willingness &
      Readiness to Engage
    • “Personalize Your Life”
    • Social Media: Reach and Engage
    • Social Media
    • Social Media
    • Social Media
    • Google Blogs……Mixed Results
      Not What We’re Looking For!
    • Social Media Promotion
      http://www.youtube.com/watch?v=W1me1cnsnqU
    • Survey Results
    • Survey Analysis
    • Earned Media & Key Tactics for Improving Brand Awareness
      Rational Drivers:
      Quality, Durability,
      Reliability, Affordability,
      Ease of Use,
      Environmentally Friendly,
      Consistent,
      Versatility, Currency
      Emotional Drivers:
      Cool, Savvy,
      Creative, Unique,
      Individualistic,
      Clever, Fun, All Encompassing,
      Customer Satisfaction
      SkinIt Earned…
      Awards
      Accolades
      Blog Buzz
      RSS Feeds
      Q Scores
      Consumer Reports
      Because of….
    • Advertising
      Rational Driver
      Emotional Drivers!
    • Paid Media
    • Advertising
    • Driving Traffic
    • Communication: What’s Working?
    • Communication: What’s Missing?
      We Need More….
      Commercials
      Newspaper/Magazine Advertisements
      In Store/
      Kiosks
      Sporting Events
      Schools,
      University Bookstores
      Product Placement
      Where We Will Be…..
      ESPN, NBC, CBS, ABC, E!, Fox
      GQ, People, SI, ESPN, People, SD Reader, USA Today,
      Fry’s, Best Buy, Target, Verizon, T-Mobile, AT &T, Cricket
      NFL, MBL, MLS,
      NBA, PGA, NHL
      From USD to Duke
      Movies, TV Shows, Print, Viral
    • Advertising
    • Guerilla Marketing
      Websites
      Discounts & Coupons
      Sporting Events
      SkinIt Cars
      In Store Promotions
      Movies
    • Great Products + Strong Business + Better World
      Respect »» Like »» Trust »» Belong »» Share
    • Thank You Linda!
      Peter Mulally, Brandon McCreary, Ryan Kay, Scott Duyn, Britt Heady