Tribalfish
branding & design showcase

* Corporate Branding & CI
* Employer Branding
* Communications
Corporate Branding & CI - Various




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Corporate Branding & CI : Charles Orbach




   Client:	
  Charles	
  Orbach	
  &	
  Company	
  
   CI	
  development,	
  ...
Corporate Branding & CI : Edge




             Edge pull up banner done V2.pdf   11/10/09   12:27:38 PM




        C



...
Employer Branding : BAT AME




   British American Tobacco - Using our colour schemes                                    ...
Employer Branding : Nakheel




  Client:	
  Nakheel	
  LLP	
  
  Employer	
  Branding	
  ArOculaOon	
  +	
  AcOvaOon	
  S...
Brand Communications : HDS DOC




  Client:	
  Hitachi	
  Data	
  Systems	
  Deal	
  OperaOons	
  Centre	
  -­‐	
  Malays...
Comms - Various



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www.tribalfish.net
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Tribalfish Branding & Design Showcase V1

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Tribalfish Branding & Design Showcase V1

  1. 1. Tribalfish branding & design showcase * Corporate Branding & CI * Employer Branding * Communications
  2. 2. Corporate Branding & CI - Various 1.   2.   3.   4.   5.   6.   8.   9.   7.   1.  Linen  &  crockery  Co.      2.  Jewellery  Design  Co      3.Research  &  Data  analysis  Co   4.  Wine  Producers        5.  Accenture  Brand  Support  Consultancy  6.  Snugg  baby  clothing  manufactures   7.  Bar  &  hospitality  consultancy    8.  Furniture  producers      9.  Oil  Drilling  &  exploraOon  consultancy  
  3. 3. Corporate Branding & CI : Charles Orbach Client:  Charles  Orbach  &  Company   CI  development,   Corp  brochure,  &  website  www.charlesorbach.com  
  4. 4. Corporate Branding & CI : Edge Edge pull up banner done V2.pdf 11/10/09 12:27:38 PM C M Y CM MY CY CMY K Client:  Edge  Enterprise  Development  specialists   Corp  Branding  &  CI  development,   Corp  banners,  &  website  www.edgegrowth.com  
  5. 5. Employer Branding : BAT AME British American Tobacco - Using our colour schemes http://212.185.118.212/onewebMS/sites/BAT_5S5KFL.nsf/vwP... Our colour palette consists of five colour schemes, designed to work across any application. Users should first read the introduction to the schemes in Our visual identity. This page focuses on how to use them. Please note that the Colour associations illustrations here will not reproduce in any executions in true colour or at the correct definition. The necessary < name> creative assets are only available in the Assets centre, to which access is via a password. Heads of CORA and/or their Why these core colours? designates can provide the password to other users and their agencies. Any users should read these Guidelines and Click to find out. contact their local CORA team. Corporate signature colour scheme British American Tobacco - Using our colour is an application? What schemes http://212.185.118.212/onewebMS/sites/BAT_5S5KFL.nsf/vwP... < name> To apply the colour schemes properly, it is important to understand what is meant by an application. Colour schemes cannot be mixed up. Only one Click forat a scheme more time may be used in any one application. Once a colour scheme is chosen, it cannot be mixed with the colours of any other scheme within the same application. The illustration here shows wrong usage, mixing up two schemes. To understand what an Recognition or attributes? application is, click in the box on the right: What is an application? << name> The signature scheme is the right choice if the main aim is for the audience to recognise our business. The four other British American Tobacco - Using our colour schemes http://212.185.118.212/onewebMS/sites/BAT_5S5KFL.nsf/vwP... schemes should be used to express the brand attributes. Click for more Corporate brand attribute colour schemes Soft background images < name> Soft background images in the softest scheme colour can add appealing elements to designs. For guidance, click here. Not single colours: When using a scheme, it is necessary to use the core colour, at least one accent colour, and white - otherwise you will not be using a scheme at all. For example, you should not use only one colour on white. A simple way of inserting all the scheme colours is to use the flexible colour texture. (See Using our texture device). Each scheme has a core colour and complementary accent colours designed to harmonise with it in flexible ways. In the signature scheme, the core colour is signature yellow. In the attribute schemes, the core colours are inspired by the corporate brand attributes: winning (purple), enterprising (orange), honest (white), open minded (bright blue) and responsible (green). White, the core colour for honest, is in all the schemes, to be present in all applications. White should be used extensively as a background. For more about the colours, click in the box on the right. For the colour specifications for print and digital media, see Colour specifications (Click on the arrows on the drop down bar). Corporate signature scheme: Signature yellow is the core colour and the complementary accent colours are signature dark blue, pale blue, pale yellow and white. Signature yellow as the core colour, with signature dark blue as one of the accents, enables brighter and more attractive uses of our corporate signature colours. Signature dark blue should be limited to accents and not used over large backgrounds. There are a few exceptions where corporate dark blue is necessary as a background, for example in corporate flags, some clothing and merchandise and some electronic contexts applications, there Working without schemes: In very simple where visibility on a screen would otherwise be an issue, such as the corporate desktop computer screen ‘wallpaper’. The exceptions users can print text in is no need to use a scheme. For example, are explained in relevant parts of these Guidelines. black on a white background, also using grey for typography if appropriate, with only the corporate signature for recognition. The signature colour scheme should be used when corporate recognition is the main aim.(See also Typography) Examples include: Background images: Only the softest scheme colour (a choice of two in the signature scheme) should be used for background images under text. See the box on the right: Soft background images. Business cards, letterheads, covers of corporate literature, corporate signage, the most noticeable features of exhibition stands; Where there is only limited space to communicate, for instance in press or poster advertising; When the company is new to an audience. The list is not exhaustive. Users should carefully consider the differences between corporate recognition and reinforcing the corporate brand attributes in all applications and create executions accordingly. Brand attribute schemes: These are for applications which aim to suggest the corporate brand attributes. Examples include: The inside pages of brochures and corporate literature; The ‘information’ areas of exhibition stands; Internal communications where the audience is very familiar with the company and only limited recognition elements are required; Where there is space to introduce the company and also to suggest one or more attributes. Again, the list is not exhaustive. Users should carefully consider the differences between corporate recognition and reinforcing the corporate brand attributes in all applications and create executions accordingly. User guide To use the schemes properly, a number of key points are very important. Only these schemes: These schemes define the only colours for use in corporate designs. Users may not wish to use all the colour schemes in any one execution, but no other colours at all should be used. The only exceptions are in typography, which can be set in black and grey as well as in scheme colours. (See Typography). Colour photography can also be used in the normal way. If users wish to blend photography more with its surrounding scheme, an option is to subtly tint photographs with a colour in the scheme being used. (See Photography). Matching scheme to theme: The attribute schemes will almost always help in choosing a scheme that is appropriate to context and copy. However, this need not be a ‘straight jacket’ and it is not necessary to rigidly ‘match scheme to theme’ within an application. It will very often be appropriate and possible to do this, but not always. For more about this, click in the box on the right: Recognition or attributes? Applications next to each other: In some settings, it is Core colours dominant: When using a scheme, the core suitable to put different applications using separate schemes quite colour should always be visually dominant when judged across a single application. Accent colours can be used in type, close to each other. If so, they should be separated by white or diagrams, the leaf and texture devices and as highlights or by clear space. This illustration shows the principle in use on a contrasts to the core colours, but should never dominate. In this illustration, an accent colour is used for text and at the top right display board. It is necessary to use judgement and common of the page, but the bright blue core colour is dominant. sense. The fundamental principle is that the colour schemes should not clash or compete with each other in a messy way. 2 of 4 2/28/06 1:58 PM Solid colour panels: The core colour should be used for solid panels of colour. Accent colours may only be used in solid panels if the core colour remains visually dominant. 3 of 4 2/28/06 1:58 PM Corporate Brand Guidelines Client:  BAT  Africa  &  Middle  East  region   Employer  Brand  arOculaOon  for  the  region,   Corp  intranet  consisOng  Guardbook,  CI  elements  such  as  PPT  template,     comms  templates  &  guidelines.   4 of 4 2/28/06 1:58 PM
  6. 6. Employer Branding : Nakheel Client:  Nakheel  LLP   Employer  Branding  ArOculaOon  +  AcOvaOon  Strategy   Brand  RaOonale  &  Brand  Print,  Brand  guidelines,   Templates,  Video,  Internal  comms,  MarkeOng  Strategy,  ConsulOng  
  7. 7. Brand Communications : HDS DOC Client:  Hitachi  Data  Systems  Deal  OperaOons  Centre  -­‐  Malaysia   ConsulOng  and  Brand  communicaOons  to  direct  Sales  &     indirect  Sales  Channels,  Website  layout  
  8. 8. Comms - Various 1.   2.   3.   1.  Levi  Strauss  &  Co.                        2.          BAT            3.            CoronaOon  Fund  Managers    Elle  Magazine                                        Postcards  (Internal)                            Business  Day  Newspaper  
  9. 9. www.tribalfish.net

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