Marketing portfolio questions and answers

How do you build market share when no one can find your product?

How do you build market share when no one can find your product? Build the distribution network first.

How do you introduce a new category to a flat or declining market?

How do you introduce a new category to a flat or declining market? Focus on profitable niches.

Do your channels think you will kill their business?

Do your channels think you will kill their business? Go round them to reach early adopters.

Core customers disappearing in market consolidation?

Core customers disappearing in market consolidation? Reposition to appeal to the consolidators.

Need to penetrate new markets where the competition is well established?

Need to penetrate new markets where the competition is well established? Establish a premium for the unique features you have.

Margins being squeezed in consumer electronics?

Margins being squeezed in consumer electronics? Build a new revenue stream using existing assets.

What do they all have in common?

What do they all have in common? www.peterdavies.biz