petermikhael.com 3d Logo Design Logo Design Behind The Scenes

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Tutorial overview:

A successful logo design needs to be both professional and functional. It might be the first piece of branding someone sees relating to a company, so it should make a positive impression. So I’ll share my techniques and experience in Logo Design behind the Scenes. I walks through the fundamental decisions, such as what information to include, what size and orientation the logo should have, and whether to use in corporate identity, TV production, Web publishing. I demonstrate how to set up a template and work with type alignment and color. Also discusses animation techniques and preparing the file for printing, TV production, Web Publishing. How to integrate and fill the gap between 6 software is my goal in this tutorial. I'll use Adobe Photoshop, Autodesk Maya, Adobe Illustrator, and Adobe after Effects, Adobe Flash and Adobe Dreamweaver.
Topics covered:

Quick Sketching
Logo Exploration
Logo Modeling
Producing Logo to several illustrators formats
Animation approach
Animation Composition
Web Animation and production
3d logo design - Logo Design behind the Scenes - Part 1

01: Intro Goals.
02: 1st stage Sketching ideas.
03: Modeling, Texturing, Lighting, Rendering and Detail Design.
04: Put the logo into Layout.
05: Illustration stage.
06: 2nd stage animation.
3d logo design - Logo Design behind the Scenes - Part 2

07: animation composition and finalize exporting HD.
08: 3rd stage Web Production.
09: Final Design, animation inside HTML page.
Details:
01: Intro Goals

In the first stage we have a look to our goals before we start working to know who exactly we should do. We will prepare our logo to be ready for printing, TV production and Web Publishing. As a designing apprentice I have always asked myself what is the best method for designing something or that particular logo. It is evident that you can apply different methods for doing the same logo, but the quality of the output might vary according to the method you use.
02: 1st stage Sketching ideas

Then the process of swirling out your ideas begins. It doesn't matter if the sketch looks like monotone; you are just throwing ideas down onto a white blank page at the moment. I used tablet here. Just try to find ideas and concepts using balance. What I mean with balance is our logo should be physically balanced inside our design. Just imagine if you create that logo in real life with clay or wood and try to put it on a flat surface it should be stable balanced. Once I had placed some ideas down on paper you can scan them in and dive into your image editor of choice if you would like. I'm using Adobe Photoshop for this one. The method I use to create logo could be wildly different from someone else so go with whatever method feels comfortable. The end result will be a series of scaled resources that the OS will use in different views.
03: Modeling, Texturing, Lighting, Rendering and Detail Design.

Then the process of swirling out your ideas begins. It doesn't matter if the sketch looks like monotone; you are just throwing ideas down onto a white blank page at the moment. I used tablet here. Just try to find ideas and concepts using balance. What I mean with balance is our logo should be physically balanced inside our design. Just imagine if you create that logo in real life with clay or wood and try to put it on a flat surface it should be stable balanced. Once I had placed some ideas down on paper you can scan them in and dive into your image editor of choice if you would like. I'm using Adobe Photoshop for this one. The method I use to create logo could be wildly different from someone else so go with whatever method feels comfortable. The end result will be a series of scaled resources that the OS will use in different views.
Modeling

For a non-organic bending object such as the subject of this tutorial it is wise to use polygonal modeling unless you care about the quality. Polygon modeling has always fascinated

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petermikhael.com 3d Logo Design Logo Design Behind The Scenes

  1. 1. 3d Logo Design Creative Design Behind the Scenes Presented by the Peter Mikhael http://www.petermikhael.com Thank you for joining us
  2. 2. WELCOME TO 3d logo design • Clearing our project • I look at the whole picture • I fill in the gaps • Devices used today • Client changes • Time Saving
  3. 3. Start Slow End Fast Gear shifter
  4. 4. RED SECURE ready for 55% 38% 7% 1: Corporate Identity 2: TV Production 3: Web Production Ready for print Ready for TV Animation Ready for Web Animation
  5. 5. Photoshop After Effects Concept design Composition Animation Composition Autodesk Maya 3D modeling, Flash texturing, animation Web animations Photoshop Dreamweaver Finishing and Web Publishing and Composition production Illustrator Vector Exporting, different looks Autodesk Maya 3D animation, sequence image files
  6. 6. Tutorial Files HTML Version YouTube Video Tutorial Part 1 YouTube Video Tutorial Part 2 Facebook Video Tutorial
  7. 7. RED SECURE Topics covered • Quick Sketching • Logo Exploration • Logo Modeling • Producing Logo to several illustrators formats • Animation approach • Animation Composition • Web Animation and production
  8. 8. RED SECURE Tutorial Steps 01: Intro Goals 02: 1st stage Sketching ideas 03: Modeling, Texturing, Lighting, Rendering and Detail Design 04: Put the logo into Layout 05: Illustration stage 06: 2nd stage animation 07: animation composition and finalize exporting HD 08: 3rd stage Web Production 09: Final Design, animation inside HTML page
  9. 9. RED SECURE Tutorial Steps 01: Intro Goals In the first stage we have a look to our goals before we start working to know who exactly we should do. We will prepare our logo to be ready for printing, TV production and Web Publishing. As a designing apprentice I have always asked myself what is the best method for designing something or that particular logo. It is evident that you can apply different methods for doing the same logo, but the quality of the output might vary according to the method you use.
  10. 10. RED SECURE Tutorial Steps 02: 1st stage Sketching ideas
  11. 11. RED SECURE Tutorial Steps 03: Modeling, Texturing, Lighting, Rendering and Detail Design
  12. 12. RED SECURE Tutorial Steps 04: Put the logo into Layout
  13. 13. RED SECURE Tutorial Steps 05: Illustration stage
  14. 14. RED SECURE Tutorial Steps 06: 2nd stage animation
  15. 15. RED SECURE Tutorial Steps 07: animation composition and finalize exporting HD
  16. 16. RED SECURE Tutorial Steps 08: 3rd stage Web Production
  17. 17. RED SECURE Tutorial Steps 09: Final Design, animation inside HTML page
  18. 18. Tutorial Files HTML Version YouTube Video Tutorial Part 1 YouTube Video Tutorial Part 2 Facebook Video Tutorial
  19. 19. Thank You

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