By Peter Mead
petermeadit.com - @petermeadit
What is SEO...?
Everybody wants to get their site found, not
everyone can get into #1 spot on Google
What is WordPress SEO
It is two things.
1. It is that act of SEO for WordPress sites.
2. It is a WordPress plugin that takes some of
the hard work out of SEO and give you a start
towards getting your site found.
3. it is a lot of work... oh that's three things :|
But is it enough on its own?
How far down the rabbit hole do you want to go?
So you want more visits?
● You have a WordPress website but not
many people visit.
● You need visitors to your site, to succeed
● You can get traffic by appearing in the
SERPs - Google's result pages
● This usually does does not happen by itself
● We can use WordPress SEO plugin to help
● It will help us get onsite SEO under control
● Follow the plugin guided steps to success
Onsite WordPress SEO
● Onsite deals with SEO details onsite
○ optimize your pages content
○ images titles
○ meta descriptions
○ XML sitemaps
○ and a lot more optimization to boot.
● Offsite optimization considerations
○ should be done after onsite optimization
○ inbound links - 'the holy grail'
○ social media, web 2.0 properties etc.
○ bookmarking, StumpleUpon, digg, Squdoo etc.
○ it takes a lot of work == it gets a lot of traffic.
Titles and meta tags
● set templates for titles and meta descriptions
for all types of pages
● the WordPress SEO meta box to optimize
your post title and meta description
● the snippet preview shows what it would look
like in Google
robots.txt to hide pages
● robots.txt is used by Google and other
search engines to know which pages the
spiders should index.
● edit robots.txt with WordPress SEO plugin.
● can control each page or post if desired.
● Google introduced canonical link to
distinguish the “original” page from derivative
pages in your site, to avoid
● set in the settings of your wordpress site
● set it on a page level for each page if needed
Sitemaps are used by GWT (Google Webmster tools)
● Wordpress SEO lets you create and control details of
said xml sitemaps. Tells google what is important
Where to from here?
● download WordPress SEO
● learn more: http://yoast.com/wordpress/seo/
● it is a journey, 'patience Luke...'
● Moz beginners guide