Your SlideShare is downloading. ×
The Double Diamond Model of Product Definition and Execution
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Double Diamond Model of Product Definition and Execution

25,606
views

Published on

A diagrammatic model of design process

A diagrammatic model of design process

Published in: Design, Business, Technology

0 Comments
70 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
25,606
On Slideshare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
306
Comments
0
Likes
70
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 2. Definition Strategy and plan, aka “Why?” and “How?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 3. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 4. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 5. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 6. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 7. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 8. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 9. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 10. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship Analyze By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 11. Thinking about “deliverables”... By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 12. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 13. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Product Evolution Map Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Sketching Storyboards Heuristics User testing Heuristics User testing Flows/ Wireframes Mocks Code By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.