The Double Diamond Model of Product Definition and Execution

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A diagrammatic model of design process

A diagrammatic model of design process

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  • 1. By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 2. Definition Strategy and plan, aka “Why?” and “How?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 3. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 4. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 5. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 6. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 7. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 8. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 9. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 10. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship Analyze By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 11. Thinking about “deliverables”... By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 12. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 13. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Product Evolution Map Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Sketching Storyboards Heuristics User testing Heuristics User testing Flows/ Wireframes Mocks Code By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.